Thursday, September 22, 2011

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QR codes are popping up everywhere. From business cards to TV and magazine ads to the grocery story isle, not a day goes by that you don’t see one. But, what are they? And, how can you use QR codes in your communications toolbox? In our September program, you’ll learn how QR codes work and the best ways to use them to connect and engage your audience.

Kathleen Carroll Parvis, marketing director for Midtown Printing, will discuss:

• The future of smartphone technology and mCommerce;
• How QR codes and mobile sites work to extend your brand; and
• Best practices: The good, the bad and the ugly of QR code mobile site integration.

About the speaker:
Kathleen Carroll Parvis is the marketing director for Midtown Printing. She is responsible for brand development, creative direction, marketing campaigns, communication, market research and workshops. Kathleen works closely with prospects and clients to provide services including integrated communication consulting, design services and web-to-print online solutions. With over 15 years experience in marketing and design, she provides a unique perspective to print and digital communication. Prior to joining Midtown, Kathleen was assistant dean for communications at Saint Louis University School of Law.

Meeting fees:

$30 – members

$40 – nonmembers

$20 – students

Register for this event.