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http://iabcstl.org/2011/10/recipe-for-success-key-components-of-a-successful-social-media-strategy/
The November 17 professional development meeting features a presentation on social media campaigns by Eric Baggett, Director of Online Marketing at SteadyRain. Here are some additional resources for IABC members to take advantage of on IABC.com:
- The Guesswork of Determining Influence – Traffic, followers, likes and subscribers: All are important, but none are definitive in determining online influence
- Measuring the Real ROI of Social Media – Organizations need to understand not just the volume of stuff they sell, but the social context in which they do it
- Make Monitoring and Analytics Work for You and Your Brand – The trick to social media is to get comfortable with it, to know what matters and to know where we should devote the bulk of our efforts
- Inside Job – Social media tools are making their way into corporate intranets-and redefining internal communication research in the process