The squirrel who captivated Cardinal Nation became a YouTube sensation, a Twitter trending topic and a symbol of hope for baseball fans everywhere. The Rally Squirrel could have simply gone down in St. Louis history as a local cultural icon. Instead, Cardinal Glennon Children’s Foundation seized the opportunity to advance its mission to benefit children. The Foundation didn’t waste any time, naming “Rally Squirrel” as its official mascot.
Thirty thousand t-shirts later, the Foundation had raised $470,000 – enough to build a new playground at the hospital!
In this presentation, you will learn how the communications team at Cardinal Glennon Foundation:
- took advantage of an opportune moment to advance the Foundation’s mission
- garnered local and national media attention
- increased awareness of the organization
- engaged volunteers and donors across the metro area
About the Speaker: As the Communications Manager for the Cardinal Glennon Children’s Foundation, Rose Fogarty is responsible for communicating the organization’s mission, accomplishments, fundraisers and programs. She manages the directing, production, editing and execution of the Foundation’s Public Service Announcements. She also works closely with St. Louis media to arrange all print, digital and multimedia communications.
$30 – Members
$40 – Non-Members
$20 – Students
Thursday, December 15, 2011
11:30 a.m. – Registration & Networking
12:00 p.m. – 1:30 p.m. – Lunch & Program
Sheraton Clayton Plaza Hotel
7730 Bonhomme Ave., St. Louis, MO 63105
Cardinal Glennon, IABC St. Louis, Rally Squirrel, Rally Squirrel T-shirt