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February 1, 2012

Social Media Metrics – Is “What’s the ROI?” the Best Question to Ask

http://iabcstl.org/social-media-metrics-%e2%80%93-is-%e2%80%9cwhat%e2%80%99s-the-roi%e2%80%9d-the-best-question-to-ask/

All business activities, including those in social media, demand metrics and results. But is “What’s the ROI?” always the best question to ask?  What aspects of social media carry the potential for traditional measurement…and which don’t? Join us on Thursday, February 16th as Matt Ridings, co-founder and CEO of SideraWorks, helps us determine the value […]