Social Media Metrics – Is “What’s the ROI?” the Best Question to Ask

All business activities, including those in social media, demand metrics and results. But is “What’s the ROI?” always the best question to ask?  What aspects of social media carry the potential for traditional measurement…and which don’t? Join us on Thursday, February 16th as Matt Ridings, co-founder and CEO of SideraWorks, helps us determine the value of engaging in social media. About the speaker Matt Ridings is a business strategist and speaker who has worked in digital on both the agency and enterprise sides since 1994.  He ran interactive for brands such as Levi’s, Cisco, and British Airways, and he helped launch ventures such as Jet Blue and RedSpark.  He has also been a consultant and advisor to multiple startups and venture capital firms. Currently, Matt serves as co-founder and CEO of the recently launched SideraWorks, a new Social Business consultancy. In addition, he blogs at Techguerilla.com and frequently writes for sites such as Social Fresh, Brass Tack Thinking, Convince and Convert, and Social Media Today. He often serves as an expert resource for national media and has been quoted in such publications as the Chicago Tribune. Meeting fees: $30 – members $40 – nonmembers $20 – students When: Thursday, February 16, 2012 11:30 a.m. – Registration and networking 12-1:30 p.m. – Program Where: New Location! Ces and Judy’s at Le Chateau, 10405 Clayton Road, St. Louis, MO 63131 Click here to register!  ...