by Ed Kamrin
“Pro bono” is more than a pretty Latin phrase. It’s a growing movement of professionals donating their skills to benefit nonprofit organizations. Although the approach is traditionally associated with law firms, other professions, including professional business communication, have begun to adopt it.
Meaning “for the public good,” pro bono work attracts professionals who want to give back to their communities in a meaningful way. In any pro bono project, the priority is always to provide the nonprofit client with the services it needs. That said, as a pro bono communication consultant since 2004, I’ve found time and again that I get back as much (or more) than I give—and pro bono work has made me both a better person and a sharper communicator.communications volunteers, pro bono work