by Angelique Rewers, ABC, APR, and Melissa Erdman

For the past several years, a tough job market has kept a lot of workers in their current positions. But now that the economy is finally turning around, albeit slowly, companies need to start thinking about how they will keep their top talent from jumping ship—especially if they cut salaries and other benefits to ride out the recession.

In fact, if your rank-and-file employees are feeling anything like what upper management is expressing, you may have a serious attrition problem brewing. In May, Chief Executive magazine published the results of a study in which it found that while 42 percent of business leaders say they are satisfied with their jobs, 96 percent of them would take a recruiter’s call about a new career opportunity. Not only that, but more than half say they are actively looking for a new job right now.

As communicators, we must consider whether this attitude is prevalent throughout our organizations, and, if so, what our companies can and should do after years of not only cutting back on perks, but also asking employees to do more with less.

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