Doing good is also good for business. In today’s cultural environment, corporate social responsibility is no longer an option; it’s a must. Engaging the local community promotes a company’s mission, energizes employees and increases brand awareness. IABC invites you to learn how one of St. Louis’s leading companies used an innovative communications campaign to highlight and accelerate community engagement.

Join us on Thursday, August 23, as Jessica Simmons, marketing communications lead, and her colleagues from Monsanto discuss the company’s overall CSR strategy and take us inside the company’s “STL Grown” campaign. Launched in 2011, STL Grown blends employee volunteerism, community engagement and corporate philanthropy into a multi-channel campaign throughout St. Louis. The Monsanto team will share the communication strategies, tactics and measurement that have made the campaign such a success.

About the Campaign

Monsanto’s “STL Grown” is an initiative that aims to boost both the city and its spirit of volunteerism by awarding grants of as much as $15,000 to area schools and non-profits. It also features Monsanto employees that volunteer in the community.

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

When:
Thursday, August 23, 2012

11:30 a.m. – Registration and networking
12-1:30 p.m. – Program

Where:
Hilton St. Louis Frontenac
1335 South Lindbergh Blvd.
St. Louis, MO 63131

Registration is now closed. Please contact us at info@iabcstl.org for cancellations or late registration opportunities.