by Paolo Tosolini

Today, communicators have so many options to choose from when delivering messages to their internal audiences. Email and web pages have been the norm for years, constituting the traditional “push” and “pull” communication models. But as technology has become more affordable and easier to use, online video has emerged as a dominant employee communication medium.

Organizations should embrace online video for internal communications for many reasons. Here are some of the lessons I learned during my tenure at Microsoft, where I had the opportunity to launch and manage the company internal video-sharing platform called Academy Mobile.

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