Empower yourself with a practical, field-tested, four-step system

This one-day workshop with popular IABC speakers Steve Crescenzo and Cindy Crescenzo gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

·         Develop the right research

·         Build your communication plan

·         Design strong tactics

·         Key in on the best channels to optimize your message

·         Measure your outcomes

·         Build a package that makes you shine

·         New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top… (it’s exhausting!)

Get the power you need with a practical, field-tested, four-step system that gives you all of the right tools to stay focused, on the right track and in the lead.

Address for the event:

Hyatt Place Kansas City Airport
7600 N.W. 97th Terrace
Kansas City, MO 64153
PH: 816-891-0871 / FX: 816-891-3436
www.hyattplace.com

Click here for more information or to register.
http://www.iabc.com/sec/