Join IABC for a most Pinteresting panel presentation! Pinterest is the fastest-growing social network in history, with a user base of 1.4 million daily. Pinterest now produces more referral traffic than LinkedIn, Google+ and YouTube combined, making it a valuable tactic to enhance a brand’s web presence. Three St. Louis brands will demonstrate how they have leveraged this platform for marketing success.
- Learn why Pinterest is important and why brands are flocking to this platform
- Observe the different Pinterest approaches for companies and nonprofits
- Understand how brands can integrate Pinterest into an overall marketing and communications strategy
- Ask your Pinterest questions and get tips from Pinterest pros!
Thursday, October 25
11:30 a.m. – 1 p.m.
The Center of Clayton (Meeting Room C)
50 Gay Avenue
Clayton, MO 63105
$30 – members
$40 – nonmembers
$20 – students
About Our Presenters:
Jayme O’Renic, Build-A-Bear
Jayme is currently the Senior Manager, Digital Marketing for every kid’s “beary” favorite retailer – Build-a-Bear Workshop. She’s been immersed in the digital marketing of Build-a-Bear for three years and will shed some light on how they are using the power of Pinterest today.
There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.
Leigh Walters, Missouri History Museum
Leigh’s experience includes integrating social media into marketing strategies and researching new ways to use this medium for agency clients in multiple industries. She currently manages social media strategies for the Missouri History Museum, where she has been the Assistant Director of Communications since 2011.
The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems.
The Missouri Historical Society, which operates the museum, has been active in the St. Louis community since 1866. Founding members organized the Missouri Historical Society “for the purpose of saving from oblivion the early history of the city and state.”
Amy Luna, Reliv International
Amy has been a Graphic Designer at Reliv International since 2006, designing for print publications and providing graphic support on the company’s social media team. A Pinterest enthusiast since the platform launched, Amy was the natural choice to manage Reliv’s Pinterest presence. She has played an integral role in several successful social media product launches.
Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries.
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