IABC St. Louis Blog

Jan. 28 | Award-Winning Communications

We’re having lunch at Maggiano’s on Thursday, Jan. 28 from 11:30 a.m. – 1:15 p.m. and will showcase three award-winning communication programs! Each of our guests earned a local, regional or international award in 2015 for communications excellence. Join... read more

Member Spotlight: Kim Pett

Name: Kim Pett Employer: Modern Litho Title: Account Executive How would you describe your role at Modern Litho? I’m a sales account manager, customer service rep and business developer. I’ve been in the printing industry sales now for more than 15 years, six of which... read more

Dec. 9 | Jurassic Holiday Happy Hour

Join IABC St. Louis along with AMA, PRSA and SMPS for a Jurassic Holiday Happy Hour! St. Louis’ communicators, marketers, advertising and public relations professionals will converge on T-REX from 6 – 9 p.m. on Wednesday, Dec. 9. Having seen a year of tremendous... read more

Measuring Up | Event Recap

Businesses that build their sales through public outreach (advertising, PR, direct mail, digital, trade events) have long sought to quantify the effectiveness of their expenditures.For decades, the marketers used a “swim lane measurement” philosophy whereby each... read more