IABC St. Louis Blog

Member Spotlight: Patti Beck

Name: Patti Beck Employer: Bi-State Development (BSD) Title: Director of Communications Favorite Quote: In the end, it’s not the years in your life that count. It’s the life in your years. −Abraham Lincoln How have you benefited from being an IABC St. Louis member? The monthly lunch meetings are great learning opportunities for me as well as my team members. Also, the CW magazine contains good information I can use to do my job better and I appreciate the online resources IABC offers. Why did you to enter the communications profession? I liked to write growing up and did a lot of public speaking through 4-H and church from the age of nine until I left for college. As a double major in mass communications/TV-radio and journalism, I thought I would end up in radio but fell in love with television news. I was hired at KTVI during my TV-radio internship and worked my way up to news producer. After a few years, I accepted a producing position at KMOV, where I ate, breathed and slept television news for nearly two decades until I was recruited by a national charity here in St. Louis to become its director of communications. In 2010, I was hired by BSD as the external communications manager and then promoted to director of communications in 2013. How would you describe your role at BSD? I am the spokesperson for the organization so a good portion of time is spent talking to the media. I am on call 24/7. I am responsible for leading internal, external, social media and community outreach communications. I am very... read more

March 31 | Members-only happy hour

IABC and PRSA members will enjoy a free drink and appetizers along with a presentation by PRSA member Brad Wester on search engine optimization (SEO). Following the presentation, Wester will share templates for LinkedIn, Pinterest and blog posts with attendees.

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Feb. 25 | The Future of Media

Vivian Schiller, Weber Shandwick’s executive editor-in-residence, will share an insider’s point of view on the current state of the news media and will address questions such as “Can storytelling survive the 140-character society?” “What if all content in the future is (gasp) sponsored?” and “Is long-form journalism dead?”

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