IABC St. Louis Blog

Dec. 9 | Jurassic Holiday Happy Hour

Join IABC St. Louis along with AMA, PRSA and SMPS for a Jurassic Holiday Happy Hour! St. Louis’ communicators, marketers, advertising and public relations professionals will converge on T-REX from 6 – 9 p.m. on Wednesday, Dec. 9. Having seen a year of tremendous... read more

Measuring Up | Event Recap

Businesses that build their sales through public outreach (advertising, PR, direct mail, digital, trade events) have long sought to quantify the effectiveness of their expenditures.For decades, the marketers used a “swim lane measurement” philosophy whereby each... read more