Sharpen Your Pencil: Communication Measurement & Management Seminar

http://iabcstl.org/sharpen-your-pencil-communication-measurement-management-seminar/

IABC Spring SeminarThursday, March 27, 2014
8
a.m. – 4:15 p.m.
Frontenac Hilton

Register Here

Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management.

IABC St. Louis Spring 2014 Seminar Program

Sessions and presenters will include:

• How Crisis Strategy Strengthens Day-to-Day Reputation Management
  Kim Link, Arch Coal, Inc.

• These Are A Few Of My Favorite… Social Media and Digital Marketing Reports
  Danielle Hohmeier, Atomic dust

• Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign
  Tammy Stankey, The Doe Run Company

• The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base
  Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute

• The Evolution of Brand: Mercy’s Experience
  Barb Meyer, Mercy

• Adapting for the Seismic Changes in our Business
  Christopher Barger, Author of “The Social Media Strategist”

Meeting fees:
$50 – Students
$125 – Members
$175 – Non-members

$30 – Breakfast-Only Option (Christopher Barger Keynote)

JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90!

- Simply join at www.iabc.com/join, then register as a member for the Seminar.

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Location:
Frontenac St. Louis Hilton
1335 S Lindbergh Blvd, St Louis, MO 63131

Complimentary parking is provided.

Special Thanks to Our Sponsors:

TSI New Final Logo

 

 

 

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Member Spotlight: Jim Phelan

http://iabcstl.org/member-spotlight-jim-phelan/

Phelan head shot

Jim Phelan is the Director of Global Public Relations for the product lifecycle management (PLM) software business of Siemens, a global engineering conglomerate. In addition to his current role, Jim has held positions in media relations, marketing, sales and engineering during his 34-year career. He was born and raised in St. Louis where he has spent most of his life. Jim has three grown children, ages 24, 22 and 20, all living in St. Louis.

What made you choose communications as a career?

I sort of backed into it. I actually consider communications to be my third attempt at a career. My first career was as a mechanical engineer for McDonnell Douglas where I got some experience using computer-aided design (CAD) software. My second career was selling CAD software for IBM and my current company. Then, a little over 15 year ago I decided to get out of sales because I wanted to stop traveling so much. So I started talking to several executives inside my company trying to find a place where I might fit. The head of Marketing at the time was looking to replace his outside PR agency with someone internally. He asked me to write a sample press release as a test, which I apparently passed and got the job. I think I’ve written or edited about a million press releases since then.

Are there any common threads that tie your diverse jobs together?

The common threads are engineering software technology and communications. I learned engineering in college and gained experience with CAD software in my first job. I always had somewhat of a knack for verbal communication, which prompted me to take a job selling the type of software I was using to other engineers. My transition into PR at an engineering software company was a natural fit because I used my technical background, sales experience and written communication skills to develop press releases and “sell” story ideas to editors.

What piece of advice would you give to someone considering a career in communication?

Know your audience! If you can understand and empathize with the various challenges that your audience faces, as well as the objectives they are trying to achieve, you can communicate to them on their terms and in their language. This will make your communication much more effective. Too many forms of business communication are developed from the point of view of the source, rather than that of the audience. After you write something, read it as if you were the target audience and ask yourself if you would take the action that the communication is trying to get you to take.

Has IABC played a significant role in your career?

Yes. In fact, just last year I won an IABC Gold Quill Award of Excellence for a global communications campaign I worked on with NASA, describing how they used our software to design, simulate and manufacture the Curiosity Rover that landed on Mars in 2012. It was very gratifying to receive that recognition and it helps validate all the hard work that went into the campaign.

How have you benefited from being an IABC St. Louis member?

Networking and knowledge. Even though I am a lifelong St. Louis resident, none of my jobs have connected me to other St. Louis companies and professionals. Other than the people I have worked with at my various employers, most of my connections have been outside the St. Louis area. IABC St. Louis gives me the opportunity to network with other St. Louis-based professional communicators and to learn from them.

 

5 Reasons to Add Video to Your PR Campaign

http://iabcstl.org/5-reasons-to-add-video-to-your-pr-campaign/

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By Steve Turner, Solomon/Turner Multimedia Public Relations

Video is one of the hottest marketing and public relations trends.

The visual medium presents a huge opportunity to build brand, generate more web hits and add credibility to any marketing or public relations campaign.

In fact it has become a must-have part of the marketing toolbox for 2014. Here’s why…

1. Video is a great match for the growing need for short, “snackable” information. The growing use of mobile devices is creating a demand for messages that are brief, informative and entertaining. According to Pew Internet research¹, as of May 2013, 51% of U.S. adults owned a smartphone. In addition, as of September 2013, 35% of Americans age 16 and older owned a tablet computer. That number is expected to rise, providing marketers an excellent opportunity to tailor messages easily consumed by the mobile marketplace. Nothing works better for that than video.

2. Video helps elevate your company on search engines making it easier to find potential customers. Many companies create videos and post them solely on their website. However, that should be just the beginning of your video marketing. For example, YouTube² boasts some 1 billion user visits each month and six billion hours of video are watched every 30 days. According to Nielsen, YouTube reaches more U.S. adults, age 18-34, than any cable network. The growth of YouTube has essentially made it the #2 “search engine” after Google. And, by the way, Google owns You Tube. Therefore each video should be posted on YouTube. In addition, other video sites such as Daily Motion and Veho offer opportunities to post videos and increase viewership. These sites also offer analytics to make your efforts measurable against your targeted audience.

3. Video is ideal for connecting with your customers through social media. LinkedIn, Facebook, Twitter and other social sites provide an outstanding opportunity for businesses to connect with clients and prospects by linking videos to their posts. The links provide an easy way for clients to view your content. As viewership increases so will the elevation of your brand as you generate more website hits.

 4. Video helps increase open rates with email newsletters. Studies have shown that placing videos within email newsletters helps to increase open rates by as much as 60 percent. Clients and prospects are more inclined to watch a video than read an elongated report or whitepaper. The use of video should be a key part of any email newsletter strategy.

 5. Video humanizes your company and makes it real. The use of video can showcase your company and tell your story in a whole new way. The video can include photos of your company history, footage of your current facility, interviews with executives and staff, and even testimonials from customers. You can add music and other production techniques. The goal is to create an emotional bond between your firm and your client as only a video can.

1. http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

2. https://www.youtube.com/yt/press/

 

Steve Turner is a Principal with Solomon/Turner Multimedia PR, a St. Louis public relations firm offering media relations as well as video, audio, PowerPoint marketing, and digital marketing. The firm was founded in 1990 and works with clients on a national and local basis. Steve’s blog is http://www.solomonturner.blogspot.com. The website is http://www.solomonturner.com. He can be reached by email at sturner@solomonturner.com and by phone at 314-205-0800.

 

Interested in submitting a guest post to IABC St. Louis? Email us at info@iabcstl.com for Blogger Guidelines.

IABC February Event: How to Herd Cats, Or, Mastering Team Leadership

http://iabcstl.org/iabc-february-event-how-to-herd-cats-or-mastering-team-leadership/

Thursday, February 27, 2014
11:30 a.m. – 1:15 p.m.
Maggiano’s Little Italy

Register Here

So, you’re good at what you do.  And you’ve been rewarded with the opportunity to lead a departmental or cross-functional team to complete a visible project.  Or maybe you’re making the leap to the manager, director or vice president level, with new authority and the expectation of producing results through teams.  The trouble is, most of us don’t get to pick our team members.  We work with whoever is in a given position at the time.  And that doesn’t guarantee teamwork – or success.

High achievers often are rewarded with leadership roles only to find the skills they used to excel on their own aren’t the ones they need to succeed as a team leader.  Understanding your preferred leadership style, and learning to accurately assess others’ preferences in a team context, is key to leading productive teams.  This meeting will help you:

  • Understand the different types of teams,
  • Adjust your leadership style accordingly,
  • Make your team productive, and
  • Deal with common dysfunctions.

There are different types of teams and different types of leadership.  Whatever hand you are dealt, you can make the most of it by understanding team members and dynamics; what you can and can’t influence; and how to encourage productivity and defuse conflict – skills that will make you shine as a team leader.

About Our Speaker

Thomas A. BrowdyOur speaker is Thomas A. Browdy, PhD, a professor and consultant with more than 25 years of experience in project management, organizational behavior, leadership and related topics. He currently is director of the Master of Project Management (MPM) and Graduate Certificate in Project Management programs at Washington University in St. Louis, where he is also an affiliate professor in the School of Engineering and Applied Science.  Dr. Browdy holds a bachelor’s degree in Mathematics, a master’s degree in Information Management, and a doctorate in Organizational Behavior and Psychology.  He has authored two books on project management, and published numerous professional and academic articles.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Location:
Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

Time:
11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

IABC January Event with PRSA: Content Creation and the New Communications Model for 2014 and Beyond

http://iabcstl.org/iabc-january-event-with-prsa-content-creation-and-the-new-communications-model-for-2014-and-beyond/

Wednesday, January 22, 2014
5:30 – 7:30 p.m.
BJC Learning Institute

Free Parking: In the garage behind the BJC Learning Institute. Take the elevator to the pedestrian bridge and follow the signs.

Register Here

Join PRSA and IABC for our annual joint meeting on January 22nd. The ubiquity of information vying for our attention, and increased accessibility and addictive nature of it via mobile devices, will require big leaps forward in how organizations think about communications and work to break through the clutter and confusion. Dave Collett and Jason Wellcome from Weber Shandwick will discuss how this transformation is taking place – and give some great examples of businesses and organizations that are gaining traction.  They will also call out some new themes and other emerging factors to consider for 2014 and beyond as our communications landscape continues to evolve.

ABOUT OUR PRESENTERS

Jason WellcomeJason Wellcome
EVP, General Manager of Mediaco
Weber Shandwick

Jason Wellcome heads up Mediaco, Weber Shandwick’s content creation and distribution unit focused on delivering a comprehensive approach to brand publishing. The new unit builds on the firm’s pioneering work in the space and combines first-rate editorial planning and production, emerging technology and paid media in support of distribution and discovery of content. Today, Mediaco includes 100+ specialists spanning a range of disciplines required to deliver a full service content offer including: brand planners, editors, user experience designers, writers, SEO experts, media planners, producers and more.

Jason also continues to co-lead one of Weber Shandwick’s largest digital teams, a group he founded and helped grow into one of the firm’s thriving digital centers, encompassing digital strategy, experience design, content strategy and orchestration, social campaigns, community management, and more. He has spent more than a decade managing strategic communications, social media campaigns and integrated marketing efforts for Fortune 500 and multinational clients, including PepsiCo, Microsoft, Unilever, Samsung and Verizon Wireless.

Jason previously oversaw the firm’s Digital Entertainment practice, managing clients in the converging world of entertainment and consumer technology. His work spanned the dawn of online music services and the launch of numerous digital media offerings, from audio and video codecs to rights management software and high definition video standards.

With a strong technical acumen and experience exploring new opportunities with the social web, Jason has gained a unique perspective helping clients embrace the virtues of digital storytelling, brand building through engagement and tapping into audience advocacy.

Dave CollettDave Collett
EVP, General Manager
Weber Shandwick

As executive vice president and general manager of the St. Louis office, Dave Collett counsels clients such as Anheuser-Busch InBev, Ameren, FedEx and others on strategic integrated communications – and how content can be used as a catalyst of conversations to engage key constituency groups.

Previously, Dave was a global client relationship leader (CRL) for a major Weber Shandwick account, responsible for setting overarching communications strategy and ensuring the performance of all Weber Shandwick teams and work-streams across more than 40 countries, while serving as a strategic advisor for the company’s communications leadership in its corporate headquarters.

Prior to joining Weber Shandwick in April 2004, Dave served a variety of Fortune 100 accounts during his seven-year tenure at another major agency, ultimately holding the title of vice president. There, he directed major national communications campaigns and became well versed in developing strategies for forging relationships with media, analysts and other influencers at all levels. Dave also brings a wealth of experience in corporate communications, C-suite executive speechwriting, crisis communications, and merger and acquisition communications.

Prior to that, Dave was at the corporate communications department of McDonnell-Douglas, which at the time was one of the nation’s largest defense contractors and is now a part of Boeing. At McDonnell Douglas, Dave specialized in internal communications, product communications, and communications supporting the company’s merger with Boeing.

Dave has written for the Associated Press and Wired Magazine. He holds a Bachelor of Arts degree from Truman State University, with an emphasis in journalism and a minor in English. An avid musician, he is married and has three children.

Cost:
Students: $25
Members: $35
Non-Members: $45
*Price includes buffet dinner & beer/wine/soda

Menu:
Chicken Marsala
2nd Entree (Fish, Beef, Vegetarian, Pork)
Green Beans with Garlic Roasted Almonds
Rice Pilaf
Garden Salad
Assorted Dessert

Member Spotlight: Mary C. Foshage

http://iabcstl.org/member-spotlight-mary-c-foshage/

Mary C. Foshage works in communications for SSM Health Care, a Catholic, non-profit health system that spans four states: Missouri, Illinois, Oklahoma and Wisconsin, with its headquarters here in St. Louis. For more than three years she worked in public relations and marketing at SSM Cardinal Glennon Children’s Medical Center and for SSM Maternity Care. Outside of work Mary enjoys time with her family, playing sports, learning the violin and volunteering which she does for a few different organizations, including IABC St. Louis.

What do you like most about your job?

New challenges. SSM has never shied away from challenging people to accomplish new and better things. And in communications there are always new strategies to explore, new media to test out, new relationships to cultivate and new obstacles to think through and overcome.

What is the most significant experience that shaped your career?

A few years ago my boss and mentor left for a position at another organization. This was a good move for him, but it came at a hard time. We weren’t aware of his changing jobs and were in the middle of an international media craze. It was sad, exciting but even nerve-racking all at the same time. In the end my colleague and I pulled together (with help from other co-workers) and got through the month-long media hurricane.

It was a few more months before another team member was hired so the craziness didn’t cease right away. Still, that time was a great learning and growing experience. I learned a lot about working under stress and that at the end of the media crazy day there is still work on your desk that has to get done. I also learned that a bit of coffee and a lot of laughter can get you through those 12- to 14-hour days on minimal sleep.

How has IABC St. Louis helped your career?

In working on the IABC St. Louis Quill Awards and attending different lunch/lecture series I’ve had the opportunity to meet and work with so many great people. Everyone comes from such different backgrounds and brings such unique opinions that it’s really connected me not just to people, but the pulse of “what’s going on.” Building good relationships is key, but staying on top of the latest trends and tools is vital to an organization’s, and a person’s, success.

Why did you volunteer for the 2013 St. Louis Quill awards committee?

Actually, it was suggested that I volunteer before before becoming a full IABC member. The awards committee needed people and I’ve always loved volunteering and event planning so it seemed like a good fit.

Since being with the planning committee, I have become a full member and have even moved into the role as event Chair. The 2014 awards program is going to be a lot of fun. We have some really great changes (and new challenges) that I think will really get people excited about entering their work and coming to the event. Keep an eye for details!

What significant professional challenges have you overcome in the last year?

I’ve had to learn to say “no.” It’s such a small word, but for a person who loves pleasing people and doing a good job, it’s a challenging little word. But no matter a person’s work style, one person, or even one team, cannot do everything, at least not effectively. Saying “no,” or at least “not right now” or “not in that way,” frees up a lot of time and energy for the few things that really need to be done and done well.

Volunteer Spotlight: Cheryl Foster

http://iabcstl.org/volunteer-spotlight-cheryl-foster/

Foster_Cheryl (2)

Cheryl Foster is a Marketing Manager at Brown Smith Wallace, one of the Midwest region’s most prominent, locally-owned public accounting firms. Although Cheryl is a new, busy mom, she volunteered her time and marketing expertise for the recent IABC St. Louis Quill Awards. Read on to find out why – and what she thought of the experience.

What do you like most about your job?  

I love the variety and the fast-paced environment. No two days are alike. My team does everything from digital, social and content marketing to event planning and business development support for our practices and industry groups. While the demand can be challenging at times, the diversity keeps me on my toes and fully engaged.

What is the most significant experience that shaped your career?

Starting my career at Build-A-Bear Workshop allowed me to get a broad range of marketing experience very early in my career. I was there before the company went public, so there was great opportunity to contribute and take ownership of projects. It was an empowering experience that has shaped my career.

How has IABC St. Louis helped your career?

IABC has been given me a great opportunity to network with other marketing communications professionals in the St. Louis area. The organization also offers great professional development opportunities that have allowed me to keep pace with the many changes our field is going through.

Why did you volunteer for the 2013 St. Louis Quill awards committee?

Up until this point in my career, I had not volunteered much and I felt that it was high time that I got involved in something. I ran across the call for volunteers in the IABC LinkedIn group and thought I would ask to serve on the committee. It was a blast! I met a lot of great people and learned a lot about the marketing communications community here in St. Louis.

You should consider volunteering as it’s a great way to see what others are doing in the world of professional communications. In addition, it’s a great way to expand your professional network!

What significant professional challenges have you overcome in the last year?

Learning to balance my personal and professional lives has been something I had to do for the first time. I became a mom a little over a year ago and that’s been a huge adjustment. Fortunately, Brown Smith Wallace offers great flexibility for me when I need it, so I can continue to pursue my professional goals and be a good mom.

IABC December Event: Sharing Hope – How Doing Good Can Be Good for Your Business

http://iabcstl.org/iabc-december-event-sharing-hope-how-doing-good-can-be-good-for-your-business/

Due to unforeseen circumstances, we have cancelled our December event. Happy Holidays and we look forward to seeing you in January!

Golden Cord FINAL VECTORLearn from this case study how Blick&Staff’s pro-bono work supported The Golden Cord Foundation and its mission by helping to make its inaugural blood drive a huge success through outreach to potential donors and media coverage to raise awareness locally of the benefits cancer patients receive from transfusions.

In addition to supporting the blood drive event, Blick&Staff has provided the foundation with strategic counsel in the areas of planning, messaging, social media and media relations and holds a seat on the charity’s board.

Learn from this pro-bono case study what results were achieved when these two organizations partnered, and what affect the work has had on both organizations. You will learn how your organization, whether a nonprofit, an agency or a member of the community, can benefit from pro-bono work.

ABOUT OUR PRESENTERS

founder photo - Jessica StegenJessica Stegen, Founder of The Golden Cord Foundation

Fighting alongside her husband Jon during his battle with a fiercely aggressive cancer in 2012 provided Jessica with a wealth of knowledge and experience she never expected to have at age 33. The journey she and Jon traveled with the support received from family, friends and co-workers continues to teach lessons of hope and love. Jessica currently operates her own special events consulting business, JLS Event Management, LLC. With more than 10 years of experience in working with nonprofit organizations, Jessica brings a unique perspective and expertise to the creation and development of The Golden Cord Foundation.

About Blick&Staff Communications

Blick&Staff Communications was founded in 1993 and is a full-service, public relations, social media and marketing communications agency dedicated to bringing fresh thinking to a select group of clients who want to make a meaningful difference for their companies, communities and customers. Rated as an A-list CSR agency by PR News, Blick&Staff helps connect brands with strategic and meaningful causes that build sales and brand loyalty.

Headquartered in St. Louis, Blick&Staff Communications operates satellite offices in New York and Los Angeles. For more information visit www.blickandstaff.com.

Samantha FisherSamantha Fisher, Executive Leader at Blick&Staff Communications

Ten years ago, Samantha Fisher traded in the news desk for the Blick&Staff conference table. Ever since, she’s been wrangling bears, bunnies and beagles from south St. Louis to South America. Whether it’s the Humane Society of Missouri, Build-A-Bear Workshop or Energizer, Samantha strives to build true partnerships with her clients – providing out-of-the-box thinking with seamless execution.

Outside of the office, Samantha goes for out-of-the-building thinking – enjoying summer days with her family at Tower Grove Farmers’ Market, Missouri Botanical Gardens and playing outside.

 

Call for Presentations for IABC St. Louis’ Spring Seminar

http://iabcstl.org/call-for-presentations-for-iabc-st-louis-spring-seminar/

“Sharpen Your Pencils: Communication Measurement & Management”

Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester.

IABC_Call_for_Speakers_Spring_2014

Measurement topics could include:

Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc.

Management topics could include:

Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc.

Mark Your Calendars for March 27. You won’t want to miss this year’s seminar!

IABC November Event: Annual Reports – They’re Not Just For Shareholders

http://iabcstl.org/iabc-november-event-annual-reports-theyre-not-just-for-shareholders/

november luncheonThursday, November 14, 2013
11:30 a.m. – 1:15 p.m.
Maggiano’s Little Italy

Register Here

Annual reports – they’re not just for shareholders. Our November luncheon presentation will be a panel discussion on annual reports and how different organizations use them to communicate more than financial results to key audiences.

Panelists for the discussions will be:

Michael Burger, marketing communications manager and a 12-year veteran at Monsanto. For the past five years he has been part of the Corporate Affairs organization focused on sustainability communications. In 2011 he was part of a small team that developed the first Corporate Social Responsibility (CSR) report for Monsanto that followed the GRI (Global Reporting Initiative) framework. Since then, Michael has developed a GRI B-Level report for the 2012 calendar year, and is currently working on the new G4 guidelines of GRI for 2013.

Ryan Farmer, communications manager at the St. Louis Area Foodbank since 2009. Ryan has transitioned the Foodbank’s annual reporting to a web-based format that supports story-telling about the organization’s mission and successes. Before starting at the Foodbank, Ryan spent nearly 10 years working in the radio industry, both here in St. Louis and in Des Moines, IA. He received his BA in Radio/Television Production from Drake University in 2000.

Kristin Gumper, manager with Standing Partnership where she provides reputation management counsel and strategic communications support. Most recently, Kristin completed The Doe Run Company’s inaugural Sustainability Report in accordance with the GRI standards. Kristin’s project management and copywriting efforts have landed clients numerous accolades, including several APEX Awards for Publication Excellence, IABC Silver Quill and Bronze Quill awards, and TAM awards from the Business Marketing Association in St. Louis.

Bob Prow, vice president at Obata Design. Bob is a corporate communications design expert with more than 30 years of experience in graphic design, creative process management and client service. He has produced more than 150 print and interactive annual and CSR reports for public and private companies as well as non-profit organizations. Bob’s work for an internal communications employee campaign recently received an IABC Gold Quill Award of Merit.

Moderating the panel will be John Hastings, IABC-St. Louis’ VP of Finance. John is a 25-year veteran of corporate communications and investor relations and has overseen the writing and production of 40 annual reports.

At this time of giving thanks, we encourage all attendees to bring donated canned and nonperishable food items to the meeting for the St. Louis Area Foodbank.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Location:
Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

Time:
11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

This event is sponsored by Paradowski Creative.

Paradowski