IABC St. Louis Blog

Feb. 25 | The Future of Media

Vivian Schiller, Weber Shandwick’s executive editor-in-residence, will share an insider’s point of view on the current state of the news media and will address questions such as “Can storytelling survive the 140-character society?” “What if all content in the future is (gasp) sponsored?” and “Is long-form journalism dead?”

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Feb. 20 | Coffee & Conversations for Students

College students in the St. Louis area, majoring in marketing, public relations or similar business communications field, are invited to join professionals of IABC St. Louis for free coffee and conversations about careers, communications and more! International Association of Business Communicators (IABC) St. Louis is the organization to help jump-start your career. And now is the time to make connections and get to know people. Our business communicators cover the gamut – from internal communications, marketing, and digital media, to writing and public relations, investor relations and more. Connect with people and hear firsthand what it’s like to work at agencies vs. a corporation vs. a non-profit organization, all of varying sizes and specialties. Coffee with us can be your ticket to a rewarding career! We’re here to help you: Network Learn about available IABC resources that can help you land a job Explore the discounts and benefits we offer students Ask questions and get answers Oh, and enjoy coffee – on us! Join us Saturday, Feb. 20, 2016 10 – 11: 15 a.m. St. Louis Bread Co. (Panera) 10336 Clayton Rd, St. Louis, MO 63131 Get Directions Let us know you’re coming! Register for this FREE event by emailing info@iabcstl.org by Tuesday, Nov. 17. If you can’t make it but want to connect with an IABC professional, email info@iabcstl.org. Read more about students and IABC... read more

Jan. 28 | Award-Winning Communications

We’re having lunch at Maggiano’s on Thursday, Jan. 28 from 11:30 a.m. – 1:15 p.m. and will showcase three award-winning communication programs! Each of our guests earned a local, regional or international award in 2015 for communications excellence. Join us to get the inside scoop on branding with Angie Winschel of Brand Almanac; electronic employee publications with John Twombly of St. Louis Children’s Hospital and writing and design with Michele Ludwig and Dawn Crosno of Concordia Plan Services. Register now! Meeting Fees: $30 – Members $40 – Non-members $20 – Students *No-shows will be billed their registration fee at the per-person meeting cost unless contacting IABC St. Louis prior to 48 hours before the event. About the Speakers: Branding: Angie Winschel, Brand Almanac Winschel will share Missouri Division for Health’s new visual identity. The effort earned an IABC St. Louis Quill Award. Angie Winschel is a co-founder of Almanac and has more than 20 years of  experience as a communications professional in not-for-profit and for-profit organizations. She focuses on strategic messaging as the foundation for all successful branding, marketing, and communications. Electronic employee publications: John Twombly,St. Louis Children’s Hospital Twombly will discuss Children’s Chat, part of an internal communication transformation that has increased measurement and engagement. The newsletter earned the regional IABC Silver Quill. John Twombly has worked in communications/marketing at St. Louis Children’s Hospital/BJC HealthCare for 20 years. He serves as 2014-2016 IABC St. Louis chapter president. Writing and design: Michele Ludwig and Dawn Crosno, Concordia Plan Services Through a collaborative effort led by Buck Consultants, CPS’ 2015 Concordia Health Plan Open Enrollment campaign was recognized by IABC International with a Gold Quill Award for both writing and publication design. Michele Ludwig is... read more

Member Spotlight: Kim Pett

Name: Kim Pett Employer: Modern Litho Title: Account Executive How would you describe your role at Modern Litho? I’m a sales account manager, customer service rep and business developer. I’ve been in the printing industry sales now for more than 15 years, six of which were with Midtown Printing. When Midtown and Modern Litho Printing merged in 2013, the range of services we offered expanded. I focus the majority of my time on bringing in new business and managing existing business. What do you like – or find most challenging – about your job? I’ve developed lifelong friendships in this job. You never know who you’ll meet on any given day or how that person may affect your life. It’s quite exciting. As for challenges, the most challenging hurdle recently has been the economy. From downsizing to juggling staff, many companies have had to make drastic changes. Several of my clients today wear multiple hats, and as a result, they need more help figuring out the most profitable way to stretch marketing dollars and still achieve the desired results. Rather than just being a sales rep, we’ve actually become print consultants. What possessed you to enter the communications profession? I started my career as a graphic designer and moved to sales. I’m a real people person. Printing is a custom industry. I like the challenge of helping my clients find the right solution for their printing projects. How have you benefited from being an IABC St. Louis member? IABC membership has helped me build business. I’ve made some great business connections, as well as new clients through IABC networking... read more

Open call: IABC St. Louis Speakers Bureau

Is sharing knowledge your passion? Do you have an interesting story to tell future communicators? In 2016, IABC St. Louis is going back to school and you can too with the IABC St. Louis Speakers Bureau. The new IABC St. Louis Speakers Bureau exists to: help groom tomorrow’s leaders help those future leaders gain an understanding of the value of communication in business. The IABC St. Louis Speakers Bureau will partner with local universities to help foster relationships between professionals and students through case study presentations, lectures, events and mentorships. Professionals interested in being part of this new collective should tell us about their area of expertise and preferred topics/fields of study by Friday, Jan. 1,... read more

Dec. 9 | Jurassic Holiday Happy Hour

Join IABC St. Louis along with AMA, PRSA and SMPS for a Jurassic Holiday Happy Hour! St. Louis’ communicators, marketers, advertising and public relations professionals will converge on T-REX from 6 – 9 p.m. on Wednesday, Dec. 9. Having seen a year of tremendous growth in the St. Louis Startup community, we are returning to T-REX’s fifth floor, the hub of their community space for work and play, and the perfect location to bring together new companies with the metro area’s best promoters. All industry-related organizations coming together Meet new people Catch up with industry friends Eat. Drink. Network. BEST PART: The registration fee is waived (and you’ll do some holiday good) if you bring either 15 cans of food or one new toy to the event. You may also opt to donate $10 in advance or pay $15 at the door. Donations will support Operation Food Search and Toys For Tots. Register... read more

Measuring Up | Event Recap

Businesses that build their sales through public outreach (advertising, PR, direct mail, digital, trade events) have long sought to quantify the effectiveness of their expenditures. For decades, the marketers used a “swim lane measurement” philosophy whereby each channel’s efforts were measured in isolation. This simplistic view of marketing resulted in each channel’s results usually being vastly over and under represented.

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Nov. 21 | FREE Coffee & Career Conversation for Students

College students in the St. Louis area, majoring in marketing, public relations or similar business communications field, have you heard of IABC St. Louis? International Association of Business Communicators (IABC) St. Louis is the organization to help jump-start your career. And now is the time to make connections and get to know people. Our business communicators cover the gamut – from internal communications, marketing, and digital media, to writing and public relations, investor relations and more. Connect with people and hear firsthand what it’s like to work at agencies vs. a corporation vs. a non-profit organization, all of varying sizes and specialties. Coffee with us can be your ticket to a rewarding career! We’re here to help you: Network Learn about available IABC resources that can help you land a job Explore the discounts and benefits we offer students Ask questions and get answers Oh, and enjoy coffee – on us! Join us Saturday, Nov. 21, 2015 10 – 11: 15 a.m. St. Louis Bread Co. (Panera) 10336 Clayton Rd, St. Louis, MO 63131 Get Directions Let us know you’re coming! Register for this FREE event by emailing info@iabcstl.org by Tuesday, Nov. 17. If you can’t make it but want to connect with an IABC professional, email info@iabcstl.org. Read more about students and IABC... read more

Nov. 19 | Measuring Campaign & Communication Effectiveness

Modern communication professionals face a constantly shifting and expanding spectrum of media, communications channels, and data sources. Learn how to adopt the right tools and tactics to effectively measure communications and marketing performance and outcomes. Join us as the team from 2e Creative discusses new integrated techniques for monitoring marketing results, attributing value to communications activities, and optimizing programs based on real-time data. Where: Maggiano’s Little Italy Get Directions When: Thursday, Nov. 19 Agenda: 11:30-12:00 – Networking 12:00 – Lunch served 12:10-1:00 – Presentation Meeting Fees:* $30 – Members $40 – Non-members $20 – Students *No-shows will be billed their registration fee at the per-person meeting cost unless IABC St. Louis is contacted 48 hours prior to the event. Register Now! About the Speaker Ross Toohey, President and CEO, 2e Creative, Inc. Ross is President and CEO of 2e Creative, an integrated brand communications and creative strategy firm with expertise in life science, healthcare, medicine, and technology. Named 2015 “Small Agency of the Year” by Medical Marketing & Media, and 2014 “Impact Agency of the Year” by Advertising Age and Modern Healthcare, 2e’s client roster includes global brands like Siemens Healthcare, Abbott Laboratories, Alcon Laboratories, Sigma-Aldrich, Zimmer Biomet, and Pacific Biosciences. Ross serves as President of the Business Marketing Association, and is a founding partner of Startup Weekend:HEALTHbio, a global event focused on life science and medical... read more

Creating Space in Communications | Event Recap

Sigma-Aldrich chief of staff Kevin Krosley suggests that effective communications is based on the ability to “create space” in the minds of the audience. He offered techniques to create space in 3 different environments. Public Speaking Brainstorming One-on-one Conversing Public Speaking In a speaker-audience setting, Krosley suggests that the speaker first engage the audience individually to “create a space” where they want to hear, see, absorb the presentation. This can be done by offering a riddle, the answer to which should be revealed in the course of the presentation. Krosley also suggests presenting a series of questions that the audience can participate in answering. The best use of this technique involves questions where the answers are not what the audience expects, more so even when the audience gets the answer wrong at first. Krosley referenced an effective TED Talk by Prof. Hans Rosling as an example. Brainstorming Here Krosley suggests doing a private collection before public sharing. Challenging the group to privately collect thoughts on a topic and write them down. Then invite folks to offer suggestions to the discussion. This, Krosley maintains, helps ward off the opportunity for “groupthink” and hyper-focusing the group discussion on the first topic offered. People are better prepared and the brainstorm is more fruitful and varied. One-on-one Conversing Krosley suggests that in one-on-one conversations, try to “break the pattern” that the partner expects. He offered four questions that can spur dialogue in four different “conversation spaces:” Are you having fun? To create an emotional space. Are you learning something? To create an intellectual space. Are you making a difference? To create a productivity space.... read more

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