IABC St. Louis Blog

March 31 | Members-only happy hour

IABC and PRSA members will enjoy a free drink and appetizers along with a presentation by PRSA member Brad Wester on search engine optimization (SEO). Following the presentation, Wester will share templates for LinkedIn, Pinterest and blog posts with attendees.

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Feb. 25 | The Future of Media

Vivian Schiller, Weber Shandwick’s executive editor-in-residence, will share an insider’s point of view on the current state of the news media and will address questions such as “Can storytelling survive the 140-character society?” “What if all content in the future is (gasp) sponsored?” and “Is long-form journalism dead?”

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Feb. 20 | Coffee & Conversations for Students

College students in the St. Louis area, majoring in marketing, public relations or similar business communications field, are invited to join professionals of IABC St. Louis for free coffee and conversations about careers, communications and more! International Association of Business Communicators (IABC) St. Louis is the organization to help jump-start your career. And now is the time to make connections and get to know people. Our business communicators cover the gamut – from internal communications, marketing, and digital media, to writing and public relations, investor relations and more. Connect with people and hear firsthand what it’s like to work at agencies vs. a corporation vs. a non-profit organization, all of varying sizes and specialties. Coffee with us can be your ticket to a rewarding career! We’re here to help you: Network Learn about available IABC resources that can help you land a job Explore the discounts and benefits we offer students Ask questions and get answers Oh, and enjoy coffee – on us! Join us Saturday, Feb. 20, 2016 10 – 11: 15 a.m. St. Louis Bread Co. (Panera) 10336 Clayton Rd, St. Louis, MO 63131 Get Directions Let us know you’re coming! Register for this FREE event by emailing info@iabcstl.org by Tuesday, Nov. 17. If you can’t make it but want to connect with an IABC professional, email info@iabcstl.org. Read more about students and IABC... read more

Jan. 28 | Award-Winning Communications

We’re having lunch at Maggiano’s on Thursday, Jan. 28 from 11:30 a.m. – 1:15 p.m. and will showcase three award-winning communication programs! Each of our guests earned a local, regional or international award in 2015 for communications excellence. Join us to get the inside scoop on branding with Angie Winschel of Brand Almanac; electronic employee publications with John Twombly of St. Louis Children’s Hospital and writing and design with Michele Ludwig and Dawn Crosno of Concordia Plan Services. Register now! Meeting Fees: $30 – Members $40 – Non-members $20 – Students *No-shows will be billed their registration fee at the per-person meeting cost unless contacting IABC St. Louis prior to 48 hours before the event. About the Speakers: Branding: Angie Winschel, Brand Almanac Winschel will share Missouri Division for Health’s new visual identity. The effort earned an IABC St. Louis Quill Award. Angie Winschel is a co-founder of Almanac and has more than 20 years of  experience as a communications professional in not-for-profit and for-profit organizations. She focuses on strategic messaging as the foundation for all successful branding, marketing, and communications. Electronic employee publications: John Twombly,St. Louis Children’s Hospital Twombly will discuss Children’s Chat, part of an internal communication transformation that has increased measurement and engagement. The newsletter earned the regional IABC Silver Quill. John Twombly has worked in communications/marketing at St. Louis Children’s Hospital/BJC HealthCare for 20 years. He serves as 2014-2016 IABC St. Louis chapter president. Writing and design: Michele Ludwig and Dawn Crosno, Concordia Plan Services Through a collaborative effort led by Buck Consultants, CPS’ 2015 Concordia Health Plan Open Enrollment campaign was recognized by IABC International with a Gold Quill Award for both writing and publication design. Michele Ludwig is... read more

Member Spotlight: Kim Pett

Name: Kim Pett Employer: Modern Litho Title: Account Executive How would you describe your role at Modern Litho? I’m a sales account manager, customer service rep and business developer. I’ve been in the printing industry sales now for more than 15 years, six of which were with Midtown Printing. When Midtown and Modern Litho Printing merged in 2013, the range of services we offered expanded. I focus the majority of my time on bringing in new business and managing existing business. What do you like – or find most challenging – about your job? I’ve developed lifelong friendships in this job. You never know who you’ll meet on any given day or how that person may affect your life. It’s quite exciting. As for challenges, the most challenging hurdle recently has been the economy. From downsizing to juggling staff, many companies have had to make drastic changes. Several of my clients today wear multiple hats, and as a result, they need more help figuring out the most profitable way to stretch marketing dollars and still achieve the desired results. Rather than just being a sales rep, we’ve actually become print consultants. What possessed you to enter the communications profession? I started my career as a graphic designer and moved to sales. I’m a real people person. Printing is a custom industry. I like the challenge of helping my clients find the right solution for their printing projects. How have you benefited from being an IABC St. Louis member? IABC membership has helped me build business. I’ve made some great business connections, as well as new clients through IABC networking... read more