IABC St. Louis Blog

June 26 – Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue... read more

Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue... read more

Member Spotlight: Abby Richter

This month, we spotlight new member Abby Richter. Employer: Rising Above with John O’Leary Title: Marketing & Media Manager Social Media: Linked In – http://www.linkedin.com/in/abbyhughes What do you like most about your job? Working for an... read more

Member Spotlight: Becky Lorentz

Becky Lorentz is the Marketing Manager in Towers Watson’s St. Louis office.  Her responsibilities include creating marketing opportunities that introduce and reinforce awareness of Towers Watson’s services and capabilities, generating sales lead opportunities,... read more

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