IABC Holds World Conference in New York City – June 23 to 26


It’s never been more important to stay ahead of industry trends, to learn about best practices from successful leaders and to network with hundreds of professionals in other markets. Do it all in June, by registering now for IABC’s annual World Conference at http://wc.iabc.com/.

When you register, you’ll have a chance to win one of six iPad minis in an IABC national giveaway. Beginning April 15 for 12 weeks, one winner will be announced every two weeks.

Discovery Premium Content Open to All Members


Reminder: Discovery premium content open to all members

As of January 1, premium Discovery content is available to IABC members for no additional fee. (Previously, subscriptions to premium Discovery were $99 per year.) All members will automatically have access once they log in with their member ID and password. What’s the best Discovery topic you’ve learned about?

Register Today for April Full-Day Professional Development Seminar: The Communicators’ Toolkit


Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. Our full-day professional development seminar, “The Communicators’ Toolkit,” is designed to arm you with the latest strategies, tools and insights from top speakers in the field.

Our topics range from personal branding, strategic communication to online communication. How do you embed the right messages in your strategic communications plan? How do you build an online global strategy? What exactly are SEO, SEM and content marketing – and how do you use it to effectively reach your target audience? How do you thrive (and not just survive) in the midst of change?

Attendees will gain useful knowledge to take back to work – whether you are new to the industry looking to acquire relevant skills at low cost to a seasoned professional looking for continuous improvement.

Keynote Speaker

Robin McCasland, internal communication/employee engagement lead, Dell; vice chair, International Executive Board, IABC

Luncheon Speaker

David W. Hults, Career Coach, Author, Professional Speaker, and Columnist

Breakout Sessions Include:

  • Robin McCasland, Internal Communication/Employee Engagement Lead, Dell
  • Angie Lawing, CEO, Mercury Labs
  • Ed Mayuga, Partner, AMM Communications
  • Steve Thomas, President of the American Marketing Association and President of Net Impact
  • Nancy Bunker Koester, President and Owner, Bunker Koester & Associates Communication & Research
  • Derek Mabie, President and Co-Founder, Evolve Digital Labs


When: Thursday, April 18, 8 a.m. – 3 p.m.

Where: Hilton St. Louis Frontenac
1335 S. Lindbergh Blvd.
St. Louis, MO 63131

Meeting Fees (includes all sessions, breakfast, lunch and snacks):
$125 – members
$175 – nonmembers
$60 – students

Join the conversation on Twitter with #CommToolkit

All attendees will be entered to win a set of skills development books from IABC Knowledge Center!

The Communicators’ Toolkit is sponsored by:

Register Today!

CW is Going Digital


cwIABC’s publication, CW, is going digital. To better serve IABC members, the new CW magazine will be a tablet-friendly publication. Beginning May 2013, you’ll receive the digital-only publication – no more hard-copy magazine hitting your mailbox!

Optimized for mobile devices, you’ll be able to read CW wherever you are – read and share content you find the most useful! Take a sneak peek.

What do you think about this change?

Maritz’s Bill Hennessy on Gamification in the Workplace



Maritz’s Bill Hennessy on Gamification in the Workplace

billhennessyWelcome to the world of badges, points, levels, and leaderboards. Who says we can’t play games at work? Gamification is becoming widely accepted as the next form of social media. Gartner, a leading information technology research and advisory company, predicts that 70 percent of global organizations will have at least one gamified application in their enterprise by 2014.

Bill Hennessy, gamification expert and Engagement Solutions Director for Maritz Motivation Solutions, will explain the difference between “gamification” and “pointsification.” He will share how integrating game mechanics into workplace programs can retain top talent, increase employee engagement and improve the customer experience. By the end of the session, you will learn how to apply a gamification strategy to a process both at work and in your own home.

Get in the game, and join the IABC St. Louis for this exciting session!


When: Thursday, March 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register Today!

About Our Presenter
As Engagement Solutions Director, Bill Hennessy is focused on advancing the application of Persuasive DesignTM. He has developed and conducted seven Persuasive Design Labs with various clients. These labs help clients reframe their challenges and goals. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm in St. Louis. There he managed client projects for numerous St. Louis companies, including Anheuser-Busch. Bill is the author of three books including his most recent, Weaving the Roots: How to Maximize Your Social Media Impact, published by HarperCollins in May 2009. His areas of expertise include writing, software design and development, engagement, and applied game sciences.

Build a Social Business by Empowering Employees on Social Media


Build a Social Business by Empowering Employees on Social Media

by Laura Nicholas

“The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people.”

Are those the words of a Silicon Valley entrepreneur? Not even close. Pope Benedict XVI said this in his annual message about the importance of human interaction and relationship-building on social networking platforms. The 85-year-old leader of the Roman Catholic Church now tweets in nine languages and has a YouTube channel. He is in good company with other spiritual leaders, including the Dalai Lama, who has more than six million Twitter followers, a Facebook page and a YouTube channel.

Read More in the CW Bulletin

February New Member Promotions


February is Worldwide New Member Month

New members can join in February for less – learn about the benefits of joining and join today!

  • New members do not pay application fees in February – this applies to lapsed members who re-join in February AND to corporate members too.
  • New members who enroll in February will also get a free month of membership added to their membership year for each new member they recruit in February.

Learn More >

Don’t Miss Les Landes Speak on Getting to the Heart of Employee Engagement


Save the Date for February 28

Five Reasons to NOT Miss February’s Event:

  1. Meet Les Landes, author of the recently released “Getting to the Heart of Employee Engagement: The Power and Purpose of Imagination and Free Will in the Workplace” and have a chance to win an autographed copy of his book! (You must register by Feb. 18 for your chance to win)
  2. Ask about the 2013 IABC St. Louis Quill Awards
  3. Network with other IABC members and communicators in the St. Louis community.
  4. Eat lunch and learn something new in the middle of your week.
  5. It’s a chance to join IABC and take advantage of all the benefits it has to members!

The Details

When: Thursday, February 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131
Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register here!

About Our Presenter

Businesses worldwide have been searching feverishly in recent years for the key to unleashing the power of people in the workplace. The reason is obvious: compelling evidence from countless studies has shown the commanding competitive advantage of high-engagement cultures when it comes to virtually every relevant business measure – sales, profitability, quality, customer satisfaction and more. While some attempts have been fruitful, deep-rooted employee engagement continues to elude most organizations.

Les Landes is president of Landes & Associates based in St. Louis. The firm provides an array of services designed to help organizations align marketing communication with employee engagement to improve overall performance. Landes formerly was a program director and creative supervisor with Maritz, Inc., and later was the head of corporate communications for Pet Incorporated before the company was acquired by General Mills.

Les will share fresh insights from his book on human nature at work that set the stage for a breakthrough in optimizing employee performance. He will explain how imagination and free will are inseparably linked – and why understanding that connection is vital to creating a trust-based organizational culture where employees love to work and customers love doing business. He also will touch on essential topics related to employee engagement, such as communication, continuous improvement and performance development.

Call for Speakers Proposals


Call for Speakers – Now Open!

Planning is underway for IABC St. Louis’ annual half-day seminar to be held April 18, 2013!
Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. This half-day seminar will be geared toward communications and marketing professionals who are:

  • New to the industry, looking to acquire relevant skills at low cost
  • Looking to maximize impact on a shoestring budget
  • Seasoned individuals looking for continuous improvement

We are looking for speakers with expertise in the following categories:

  • Strategic Communication
  • Online Communication/Marketing
  • Measurement and Evaluation

If you are interested in presenting at this seminar, please complete this form and submit it to nikki.eaves@covidien.com. If you have an audience evaluation from a previous presentation you made for a similar group or organization, please submit it with this form. Deadline for requests for speaker proposals is February 1.

2013 IABC St. Louis Quill Awards


Call for Entries Now Open!

You did the work, now earn recognition for excellence in business communication. Show your colleagues your outstanding work and add value to your business and clients with a St. Louis Quill award.

All IABC St. Louis Quill entries are judged by top communicators nationally. You can be very proud of what you’ve accomplished.

You don’t have to be a member to enter. The competition is open to all area business communicators who completed a significant project in 2012. Choose to enter one of 27 categories across three primary divisions: communication management, communication skills and creative.

Winning entries feature clear objectives supporting the organization’s goals, creative communication strategies and effective, measurable results.

How to Enter

The call for entries brochure contains all the details you need on which categories to enter and how to prepare your entry.


Bronze Quill is open to all communications professionals, including freelancers and those working in agencies, nonprofit organizations or corporations. You do NOT have to be an IABC member to enter the competition or attend the awards gala, but members do receive a discount for entry prices.


  • Early Bird (discount) entries: Friday, March 1, 2013
  • Final entry deadline: Thursday, March 21, 2013
  • IABC St. Louis Quill celebration: Thursday, May 30

Presenting Sponsor:




Source: IABC St. Louis
John Twombly, Awards Chair
(314) 286-0417