Game On: June Is IABC St. Louis Membership Month

Join us in June as we celebrate IABC St. Louis Membership Month. Gather good memories. Identify your prospects. Then, share with a non-member friend or colleague how IABC can help advance their career.

The reasons are many:

  • Monthly networking opportunities
  • Job search assistance – including interviewing and salary negotiation tips
  • 24/7 access to a wealth of communications materials
  • Professional development tools and seminars
  • Access to communications thought leaders worldwide

Yet recruiting – like membership – also has its rewards. Recruit a new member who joins by June 30 and you could win six free IABC St. Louis July 2013 to June 2014 professional development luncheons – a $180 value. The more new members you recruit, the greater your chances of winning!

But, the June Membership Month rewards don’t stop there. Every new member you recruit:

  • Will have their $40 new member application fee waived
  • Can attend one of our professional development luncheons – for free

What’s your career success story, and how has IABC membership benefitted you?

Step Up to the Plate on IABC’s Team

Have you been thinking about getting out of the stands and stepping up to the plate? Now’s the time to get in the game!  IABC St. Louis is recruiting team players interested in joining our 2013 Board.

IABC St. Louis offers unique volunteer opportunities for you or your staff members to get involved in leadership positions. You might be a seasoned professional looking to help other communicators grow at all stages of their career. Or you might be newer to the profession and looking to build your leadership skills and network. Wherever you are in your career, your skills can help build our team. If you have been a past board member, please consider how you may contribute to the current board.

Elections are in June, and the board year for elected officials begins in July 2013.

Open positions include the following:

IABC is an outstanding organization to be a member of, but is even more rewarding when you are involved in its operations. To continue to provide exceptional professional development opportunities and value to members through seminars, speakers, awards and training, it takes committed volunteers dedicated to growing our profession.

IProfessional Headshot encourage anyone who is ready to step up their involvement and wants to learn more about volunteering to please contact me at or (314) 654-6420.

Thank you for your service!

Annie Haarmann
IABC St. Louis President

IABC Holds World Conference in New York City – June 23 to 26

It’s never been more important to stay ahead of industry trends, to learn about best practices from successful leaders and to network with hundreds of professionals in other markets. Do it all in June, by registering now for IABC’s annual World Conference at

When you register, you’ll have a chance to win one of six iPad minis in an IABC national giveaway. Beginning April 15 for 12 weeks, one winner will be announced every two weeks.

Discovery Premium Content Open to All Members

Reminder: Discovery premium content open to all members

As of January 1, premium Discovery content is available to IABC members for no additional fee. (Previously, subscriptions to premium Discovery were $99 per year.) All members will automatically have access once they log in with their member ID and password. What’s the best Discovery topic you’ve learned about?

Register Today for April Full-Day Professional Development Seminar: The Communicators’ Toolkit

Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. Our full-day professional development seminar, “The Communicators’ Toolkit,” is designed to arm you with the latest strategies, tools and insights from top speakers in the field.

Our topics range from personal branding, strategic communication to online communication. How do you embed the right messages in your strategic communications plan? How do you build an online global strategy? What exactly are SEO, SEM and content marketing – and how do you use it to effectively reach your target audience? How do you thrive (and not just survive) in the midst of change?

Attendees will gain useful knowledge to take back to work – whether you are new to the industry looking to acquire relevant skills at low cost to a seasoned professional looking for continuous improvement.

Keynote Speaker

Robin McCasland, internal communication/employee engagement lead, Dell; vice chair, International Executive Board, IABC

Luncheon Speaker

David W. Hults, Career Coach, Author, Professional Speaker, and Columnist

Breakout Sessions Include:

  • Robin McCasland, Internal Communication/Employee Engagement Lead, Dell
  • Angie Lawing, CEO, Mercury Labs
  • Ed Mayuga, Partner, AMM Communications
  • Steve Thomas, President of the American Marketing Association and President of Net Impact
  • Nancy Bunker Koester, President and Owner, Bunker Koester & Associates Communication & Research
  • Derek Mabie, President and Co-Founder, Evolve Digital Labs


When: Thursday, April 18, 8 a.m. – 3 p.m.

Where: Hilton St. Louis Frontenac
1335 S. Lindbergh Blvd.
St. Louis, MO 63131

Meeting Fees (includes all sessions, breakfast, lunch and snacks):
$125 – members
$175 – nonmembers
$60 – students

Join the conversation on Twitter with #CommToolkit

All attendees will be entered to win a set of skills development books from IABC Knowledge Center!

The Communicators’ Toolkit is sponsored by:

Register Today!

CW is Going Digital

cwIABC’s publication, CW, is going digital. To better serve IABC members, the new CW magazine will be a tablet-friendly publication. Beginning May 2013, you’ll receive the digital-only publication – no more hard-copy magazine hitting your mailbox!

Optimized for mobile devices, you’ll be able to read CW wherever you are – read and share content you find the most useful! Take a sneak peek.

What do you think about this change?

Maritz’s Bill Hennessy on Gamification in the Workplace


Maritz’s Bill Hennessy on Gamification in the Workplace

billhennessyWelcome to the world of badges, points, levels, and leaderboards. Who says we can’t play games at work? Gamification is becoming widely accepted as the next form of social media. Gartner, a leading information technology research and advisory company, predicts that 70 percent of global organizations will have at least one gamified application in their enterprise by 2014.

Bill Hennessy, gamification expert and Engagement Solutions Director for Maritz Motivation Solutions, will explain the difference between “gamification” and “pointsification.” He will share how integrating game mechanics into workplace programs can retain top talent, increase employee engagement and improve the customer experience. By the end of the session, you will learn how to apply a gamification strategy to a process both at work and in your own home.

Get in the game, and join the IABC St. Louis for this exciting session!


When: Thursday, March 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register Today!

About Our Presenter
As Engagement Solutions Director, Bill Hennessy is focused on advancing the application of Persuasive DesignTM. He has developed and conducted seven Persuasive Design Labs with various clients. These labs help clients reframe their challenges and goals. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm in St. Louis. There he managed client projects for numerous St. Louis companies, including Anheuser-Busch. Bill is the author of three books including his most recent, Weaving the Roots: How to Maximize Your Social Media Impact, published by HarperCollins in May 2009. His areas of expertise include writing, software design and development, engagement, and applied game sciences.

Build a Social Business by Empowering Employees on Social Media

Build a Social Business by Empowering Employees on Social Media

by Laura Nicholas

“The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people.”

Are those the words of a Silicon Valley entrepreneur? Not even close. Pope Benedict XVI said this in his annual message about the importance of human interaction and relationship-building on social networking platforms. The 85-year-old leader of the Roman Catholic Church now tweets in nine languages and has a YouTube channel. He is in good company with other spiritual leaders, including the Dalai Lama, who has more than six million Twitter followers, a Facebook page and a YouTube channel.

Read More in the CW Bulletin

February New Member Promotions

February is Worldwide New Member Month

New members can join in February for less – learn about the benefits of joining and join today!

  • New members do not pay application fees in February – this applies to lapsed members who re-join in February AND to corporate members too.
  • New members who enroll in February will also get a free month of membership added to their membership year for each new member they recruit in February.

Learn More >

Don’t Miss Les Landes Speak on Getting to the Heart of Employee Engagement

Save the Date for February 28

Five Reasons to NOT Miss February’s Event:

  1. Meet Les Landes, author of the recently released “Getting to the Heart of Employee Engagement: The Power and Purpose of Imagination and Free Will in the Workplace” and have a chance to win an autographed copy of his book! (You must register by Feb. 18 for your chance to win)
  2. Ask about the 2013 IABC St. Louis Quill Awards
  3. Network with other IABC members and communicators in the St. Louis community.
  4. Eat lunch and learn something new in the middle of your week.
  5. It’s a chance to join IABC and take advantage of all the benefits it has to members!

The Details

When: Thursday, February 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131
Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register here!

About Our Presenter

Businesses worldwide have been searching feverishly in recent years for the key to unleashing the power of people in the workplace. The reason is obvious: compelling evidence from countless studies has shown the commanding competitive advantage of high-engagement cultures when it comes to virtually every relevant business measure – sales, profitability, quality, customer satisfaction and more. While some attempts have been fruitful, deep-rooted employee engagement continues to elude most organizations.

Les Landes is president of Landes & Associates based in St. Louis. The firm provides an array of services designed to help organizations align marketing communication with employee engagement to improve overall performance. Landes formerly was a program director and creative supervisor with Maritz, Inc., and later was the head of corporate communications for Pet Incorporated before the company was acquired by General Mills.

Les will share fresh insights from his book on human nature at work that set the stage for a breakthrough in optimizing employee performance. He will explain how imagination and free will are inseparably linked – and why understanding that connection is vital to creating a trust-based organizational culture where employees love to work and customers love doing business. He also will touch on essential topics related to employee engagement, such as communication, continuous improvement and performance development.