IABC Discount on Ragan Communications Seminar in St. Louis


Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis.

Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising.

For a limited time, IABC St. Louis members receive a $150 discount – learn more here!

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event


Lights, camera, communication!

From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families.

Narrated by Joe Buck, the series aired on KSDK Channel 5.

At this presentation, you’ll learn:

  • How the docu-series evolved and its tie-in to fundraising
  • How patients, families and physicians were selected to appear
  • How the series was promoted to staff and the public through social media and other channels
  • How it was received and what lies ahead


Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia.

Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia.

Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with coordinating traditional news media, social media and video/digital content for Children’s. She has a degree in American Studies from the University of Notre Dame.

Event Details

Thursday, August 22 11:30 a.m.-1:15 p.m.

11:30-12 Networking and Registration
12-1:15: Program

Ces & Judy’s
10405 Clayton Road
St. Louis, MO 63131

Meeting Fees:

$30 – members
$40 – nonmembers
$20 – students

Register Now!

An Evening of Wine and Interesting Ideas


Join IABC St. Louis for an evening of networking, fine wine and dialogue on the power of nonverbal communications.

For more than a decade, TED Conferences, LLC has been fostering the power of “Ideas Worth Spreading.” Together with other St. Louis communicators, explore insights from a TED Talks video presentation by social psychologist Amy Cuddy, Associate Professor of Business Administration at the Harvard Business School. In the presentation, Amy discusses her latest research on the impact of body language to our hormone levels, feelings and behavior. She illustrates how “power posing” – even when we don’t feel confident – can in fact have a dramatic impact on our chances for success!

Have you been looking forward to reconnecting with your fellow business communicators? Then join us for what will be an intellectually stimulating evening with IABC St. Louis!

When: Thursday, June 20, 5:30 – 7:30 p.m.
Where: Sasha’s on Shaw, 4069 Shaw Ave.  St Louis, MO 63110

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

RSVP Here!

About the Presentation
Amy Cuddy is a Harvard Business School professor who studies how we perceive and are influenced by other people and vice versa. Her fascinating work on how nonverbal behavior and snap judgments affect people from the classroom to the boardroom has won praise worldwide. Amy’s TED Talk on power posing, posted in October 2012, has been streamed over 5 million times and is already one of the all-time most viewed talks on TED.com. Amy’s work has been featured on the Today Show, CNN, MSNBC and in Fast Company, Harvard Magazine, Wired, The New York Times, Financial Times and The Wall Street Journal. TIME magazine named Amy as one of 2012’s “Game Changers” and Business Insider chose her as one of the 50 Women Who Are Changing The World in 2013. Amy holds a Ph.D. in Psychology from Princeton University and B.A. in Psychology from the University of Colorado.

Game On: June Is IABC St. Louis Membership Month


Join us in June as we celebrate IABC St. Louis Membership Month. Gather good memories. Identify your prospects. Then, share with a non-member friend or colleague how IABC can help advance their career.

The reasons are many:

  • Monthly networking opportunities
  • Job search assistance – including interviewing and salary negotiation tips
  • 24/7 access to a wealth of communications materials
  • Professional development tools and seminars
  • Access to communications thought leaders worldwide

Yet recruiting – like membership – also has its rewards. Recruit a new member who joins by June 30 and you could win six free IABC St. Louis July 2013 to June 2014 professional development luncheons – a $180 value. The more new members you recruit, the greater your chances of winning!

But, the June Membership Month rewards don’t stop there. Every new member you recruit:

  • Will have their $40 new member application fee waived
  • Can attend one of our professional development luncheons – for free

What’s your career success story, and how has IABC membership benefitted you?

Step Up to the Plate on IABC’s Team


Have you been thinking about getting out of the stands and stepping up to the plate? Now’s the time to get in the game!  IABC St. Louis is recruiting team players interested in joining our 2013 Board.

IABC St. Louis offers unique volunteer opportunities for you or your staff members to get involved in leadership positions. You might be a seasoned professional looking to help other communicators grow at all stages of their career. Or you might be newer to the profession and looking to build your leadership skills and network. Wherever you are in your career, your skills can help build our team. If you have been a past board member, please consider how you may contribute to the current board.

Elections are in June, and the board year for elected officials begins in July 2013.

Open positions include the following:

IABC is an outstanding organization to be a member of, but is even more rewarding when you are involved in its operations. To continue to provide exceptional professional development opportunities and value to members through seminars, speakers, awards and training, it takes committed volunteers dedicated to growing our profession.

IProfessional Headshot encourage anyone who is ready to step up their involvement and wants to learn more about volunteering to please contact me at info@iabcstl.org or (314) 654-6420.

Thank you for your service!

Annie Haarmann
IABC St. Louis President

IABC Holds World Conference in New York City – June 23 to 26


It’s never been more important to stay ahead of industry trends, to learn about best practices from successful leaders and to network with hundreds of professionals in other markets. Do it all in June, by registering now for IABC’s annual World Conference at http://wc.iabc.com/.

When you register, you’ll have a chance to win one of six iPad minis in an IABC national giveaway. Beginning April 15 for 12 weeks, one winner will be announced every two weeks.

Discovery Premium Content Open to All Members


Reminder: Discovery premium content open to all members

As of January 1, premium Discovery content is available to IABC members for no additional fee. (Previously, subscriptions to premium Discovery were $99 per year.) All members will automatically have access once they log in with their member ID and password. What’s the best Discovery topic you’ve learned about?

Register Today for April Full-Day Professional Development Seminar: The Communicators’ Toolkit


Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. Our full-day professional development seminar, “The Communicators’ Toolkit,” is designed to arm you with the latest strategies, tools and insights from top speakers in the field.

Our topics range from personal branding, strategic communication to online communication. How do you embed the right messages in your strategic communications plan? How do you build an online global strategy? What exactly are SEO, SEM and content marketing – and how do you use it to effectively reach your target audience? How do you thrive (and not just survive) in the midst of change?

Attendees will gain useful knowledge to take back to work – whether you are new to the industry looking to acquire relevant skills at low cost to a seasoned professional looking for continuous improvement.

Keynote Speaker

Robin McCasland, internal communication/employee engagement lead, Dell; vice chair, International Executive Board, IABC

Luncheon Speaker

David W. Hults, Career Coach, Author, Professional Speaker, and Columnist

Breakout Sessions Include:

  • Robin McCasland, Internal Communication/Employee Engagement Lead, Dell
  • Angie Lawing, CEO, Mercury Labs
  • Ed Mayuga, Partner, AMM Communications
  • Steve Thomas, President of the American Marketing Association and President of Net Impact
  • Nancy Bunker Koester, President and Owner, Bunker Koester & Associates Communication & Research
  • Derek Mabie, President and Co-Founder, Evolve Digital Labs


When: Thursday, April 18, 8 a.m. – 3 p.m.

Where: Hilton St. Louis Frontenac
1335 S. Lindbergh Blvd.
St. Louis, MO 63131

Meeting Fees (includes all sessions, breakfast, lunch and snacks):
$125 – members
$175 – nonmembers
$60 – students

Join the conversation on Twitter with #CommToolkit

All attendees will be entered to win a set of skills development books from IABC Knowledge Center!

The Communicators’ Toolkit is sponsored by:

Register Today!

CW is Going Digital


cwIABC’s publication, CW, is going digital. To better serve IABC members, the new CW magazine will be a tablet-friendly publication. Beginning May 2013, you’ll receive the digital-only publication – no more hard-copy magazine hitting your mailbox!

Optimized for mobile devices, you’ll be able to read CW wherever you are – read and share content you find the most useful! Take a sneak peek.

What do you think about this change?

Maritz’s Bill Hennessy on Gamification in the Workplace



Maritz’s Bill Hennessy on Gamification in the Workplace

billhennessyWelcome to the world of badges, points, levels, and leaderboards. Who says we can’t play games at work? Gamification is becoming widely accepted as the next form of social media. Gartner, a leading information technology research and advisory company, predicts that 70 percent of global organizations will have at least one gamified application in their enterprise by 2014.

Bill Hennessy, gamification expert and Engagement Solutions Director for Maritz Motivation Solutions, will explain the difference between “gamification” and “pointsification.” He will share how integrating game mechanics into workplace programs can retain top talent, increase employee engagement and improve the customer experience. By the end of the session, you will learn how to apply a gamification strategy to a process both at work and in your own home.

Get in the game, and join the IABC St. Louis for this exciting session!


When: Thursday, March 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register Today!

About Our Presenter
As Engagement Solutions Director, Bill Hennessy is focused on advancing the application of Persuasive DesignTM. He has developed and conducted seven Persuasive Design Labs with various clients. These labs help clients reframe their challenges and goals. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm in St. Louis. There he managed client projects for numerous St. Louis companies, including Anheuser-Busch. Bill is the author of three books including his most recent, Weaving the Roots: How to Maximize Your Social Media Impact, published by HarperCollins in May 2009. His areas of expertise include writing, software design and development, engagement, and applied game sciences.