IABC St. Louis Blog

A Letter From IABC St. Louis President, Shelley Lester

Hello IABC! I cannot believe it’s already June!  I look back to the start of my year as IABC President and am amazed how quickly time has flown. This year’s board has done an absolutely fantastic job creating meaningful opportunities for our members and communications professionals in our region. Your time is valuable so we want to make sure the time you spend with IABC outside of your offices is helpful. It’s hard to find the kind of professional development and networking with seasoned professionals all in one place that our chapter has created. Some of the highlights from the past year have been: A rocking Jail House Rock Quill Awards Ceremony recognizing some of the greatest communications work in St. Louis A full-day seminar filled with engaging dialogue and many great takeaways to incorporate in day-to-day corporate communications Learning from experts in their respective fields from companies including Mallinckrodt, Washington University, Weber Shandwick, Monsanto, Arch Coal Inc., The Doe Run Company, Lindenwood University, The Survey Institute, Mercy, St. Louis Area Foodbank, Standing Partnership, Obata Design, Webster University, Missouri Botanical Garden, Buck Consultants, St. Louis Children’s Hospital and the author of “The Social Media Strategist.” Wow, that’s some serious brainpower from which we’ve had a chance to benefit! And not only have I taken away concrete lessons learned from each presentation, I’ve had an opportunity to get to know more about many of your organizations and your work. It’s the connections that I’ve made that have made this year so meaningful to me. As the board gears up for another year of engaging events, we welcome your feedback on topics... read more

June 26 – Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue to shift and the direct connection to incremental sales is just not there in many cases. Which leads us to ponder…has Social Media lost its way? Brian Cross from Elasticity and Rally Saint Louis will discuss new ways of looking at Social Media as part of the communications landscape and reset expectations of the medium as a valuable communications tool.  He will also go over new ways of collecting and analyzing data to help provide quantitative results to know that the time and energy put into Social Media are paying off. REGISTER NOW Thursday June 26, 2014 11:30 AM – 1:15 PM Meeting fees: $30 – Members $40 – Non-members $20 – Students ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Maggiano’s Little Italy#2 The Boulevard Saint Louis Richmond Heights, MO 63117-1122 Time: 11:30 a.m. – Registration and Networking 12-1:30 p.m. – Program About the Presenter Brian Cross: Brian is the Co-Founder, Managing Partner and Director of Rocket Science at Elasticity, a modern communications company based in Saint Louis.  Brian is also the co-founder of Rally Saint Louis—a non-profit focused on citizen-led crowdfunding and social sourcing of ideas for a better region. Prior to his role at Elasticity, Brian was Senior Vice President and Global Practice Group Leader of Fleishman-Hillard’s digital communications practice.  Brian has more than... read more

Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue to shift and the direct connection to incremental sales is just not there in many cases. Which leads us to ponder…has Social Media lost its way? Brian Cross from Elasticity and Rally Saint Louis will discuss new ways of looking at Social Media as part of the communications landscape and reset expectations of the medium as a valuable communications tool.  He will also go over new ways of collecting and analyzing data to help provide quantitative results to know that the time and energy put into Social Media are paying off. REGISTER NOW Thursday June 26, 2014 11:30 AM – 1:15 PM Meeting fees: $30 – Members $40 – Non-members $20 – Students ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Maggiano’s Little Italy#2 The Boulevard Saint Louis Richmond Heights, MO 63117-1122 Time: 11:30 a.m. – Registration and Networking 12-1:30 p.m. – Program About the Presenter Brian Cross: Brian is the Co-Founder, Managing Partner and Director of Rocket Science at Elasticity, a modern communications company based in Saint Louis.  Brian is also the co-founder of Rally Saint Louis—a non-profit focused on citizen-led crowdfunding and social sourcing of ideas for a better region. Prior to his role at Elasticity, Brian was Senior Vice President and Global Practice Group Leader of Fleishman-Hillard’s digital communications practice.  Brian has more than... read more

Member Spotlight: Mackenzie McNamara

Employer: BJC HealthCare  Title: Coordinator for BJC School Outreach and Youth Development  Years in the profession: 2  Favorite quote: “If you always do what you’ve always done, you’ll always get what you’ve always gotten” – Anthony      Robbins  What I (want to) get out of IABC: Although I have only worked in the professional world for about two years, I have learned so much by simply networking and listening to others. I have met some very influential people over the past couple of years and have gained valuable knowledge that I may not have ever received if I didn’t put myself out there and ask questions. Through IABC, I am hoping to network and learn from others, and also to develop professional skills in order to become more valuable for my department and for my organization. What do you like most about your job? I love working for School Outreach and Youth Development because we teach K-12 youth how to live healthy lifestyles and how to prevent high-risk behaviors by educating them at a young age. We have come up with fun, interactive ways to educate students about their health, so they are learning, while also having fun. The testimonies that we receive from the students prove that our department really makes a difference in their lives. What does life’s next chapter hold for you? My fiancé and I got engaged in March, so the next step is a wedding! We are looking into a destination wedding, which means a vacation with family and friends, too! I will also be starting the MBA program through Webster University in June,... read more

Member Spotlight: Abby Richter

This month, we spotlight new member Abby Richter. Employer: Rising Above with John O’Leary Title: Marketing & Media Manager Social Media: Linked In – http://www.linkedin.com/in/abbyhughes What do you like most about your job? Working for an entrepreneurial company – growing from inspirational speaking into a lifestyle organization offering multi-day events, online coaching programs, books and more – is thrilling! The opportunities are endless, the energy is high and the hats I wear are many! But what I love MOST is our mission – which we live and breathe and share with every client, partner and community member we encounter: “take back your life, ignite your possibility and change your world.” For a girl who has been described her whole life as an “eternal optimist” – helping others find the silver lining and then thriving into their best life is absolutely where I am meant to be for the long haul. What piece of advice would you give to someone studying communication?  I have two tips. First, get as much diverse internship experience as you can! If you start internships early on in college, you will get to see what aspects of communication you like and which you don’t – which will really help you focus on the right opportunities when you begin your job search. You’ll also have made lots of professional connections, which are critical when looking for your first job. Finally – never underestimate the power of the informational interview! Know a company you’d like to work for? A person whose career you admire? Ask for an informational interview to learn more about the company / industry / his career path and... read more

Branding a Spin Off: How Mallinckrodt Pharmaceuticals Successfully Branded Itself for an Exciting Future

Thursday, April 24, 2014 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy Register Here On July 1, 2013, Mallinckrodt Pharmaceuticals successfully spun off of its former parent company, Covidien. Before Mallinckrodt’s independence could be celebrated, the Corporate Communications team had only 18 months to strategically rebrand the new company for future innovation and growth while honoring its 145-year heritage in St. Louis. Highlights of the presentation include: How market research can provide valuable data to help drive a branding effort What it takes to globally launch a new brand to internal and external audiences Valuable lessons learned by the Mallinckrodt team during the project About the Presenters Patrick Hastings: Patrick is the Corporate Brand Manager at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. He oversees global corporate brand management for the Mallinckrodt Pharmaceuticals brand, including corporate marketing and advertising. His previous experience includes consumer marketing with a new market entrant for Women’s Health under the POISE brand and new product innovation at Kimberly Clark, direct-to-consumer marketing and digital marketing for all orthopedic businesses at DePuy Orthopedics (a Johnson & Johnson Company), Health Management program development at Express Scripts, and market management for Nuclear Medicine products at Mallinckrodt Inc. Annie Haarmann: Annie is the Manager, Web & Digital Media at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. She oversees internal and external web and digital communications projects, including www.mallinckrodt.com. Her previous experience includes digital and social media strategy for nonprofit, business-to-business and business-to-consumer target audiences. She is a member of IABC, a St. Louis Quill Award recipient (Award of Merit, Writing), a CORO Women in... read more

April 24 – Branding a Spin Off: How Mallinckrodt Pharmaceuticals Successfully Branded Itself for an Exciting Future

Thursday, April 24, 2014 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy Register Here On July 1, 2013, Mallinckrodt Pharmaceuticals successfully spun off of its former parent company, Covidien. Before Mallinckrodt’s independence could be celebrated, the Corporate Communications team had only 18 months to strategically rebrand the new company for future innovation and growth while honoring its 145-year heritage in St. Louis. Highlights of the presentation include: How market research can provide valuable data to help drive a branding effort What it takes to globally launch a new brand to internal and external audiences Valuable lessons learned by the Mallinckrodt team during the project About the Presenters Patrick Hastings: Patrick is the Corporate Brand Manager at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. He oversees global corporate brand management for the Mallinckrodt Pharmaceuticals brand, including corporate marketing and advertising. His previous experience includes consumer marketing with a new market entrant for Women’s Health under the POISE brand and new product innovation at Kimberly Clark, direct-to-consumer marketing and digital marketing for all orthopedic businesses at DePuy Orthopedics (a Johnson & Johnson Company), Health Management program development at Express Scripts, and market management for Nuclear Medicine products at Mallinckrodt Inc. Annie Haarmann: Annie is the Manager, Web & Digital Media at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. She oversees internal and external web and digital communications projects, including www.mallinckrodt.com. Her previous experience includes digital and social media strategy for nonprofit, business-to-business and business-to-consumer target audiences. She is a member of IABC, a St. Louis Quill Award recipient (Award of Merit, Writing), a CORO Women in... read more

BuzzFeed: The Superhero of the Email Newsletter

There’s a great scene in the classic comic book Watchmen in which a brainiac superhero gazes at a floor-to-ceiling bank of television sets — each broadcasting a different channel — so that he may occasionally spurt out uncannily oracular predictions about imminent trends in world events. In a way, this scenario is the story of BuzzFeed writ large (and minus the tights): by filtering a myriad of incoming data through a few well-trained and intuitive minds, the site’s crack staff has an almost unsettling ability to tap into the proverbial pulse of the cyberverse. But things weren’t always like this. A few years before BuzzFeed became the viral cyclone of culture-crunching quizzes a la “Which Putin are You?,” the whole affair was ready to silently fade into the ether.  However, things took a big turnaround at about the same time the site signed up Politico writer Ben Smith as editor-in-chief and Spin ’magazine’s Steve Kandell in 2012. The BuzzFeed crew already had solid culture credentials — CEO Jonah Peretti was a co-founder of the Huffington Post — but the addition of Smith and Kandell seemed to have created a tipping point. How? There was the team’s move to stir more serious issues and longform formatting into the mix, a decision made when Smith noticed that even the deep stuff was now proliferating via feeds. The staff’s ability to make advertisers happy with BuzzFeed’s seamless fusion of branded content didn’t hurt either. But it was really when BuzzFeed started leaning on the intuitive flashes of its people to go beyond algorithms that the site began regularly producing feeds with shares... read more

Member Spotlight: Becky Lorentz

Becky Lorentz is the Marketing Manager in Towers Watson’s St. Louis office.  Her responsibilities include creating marketing opportunities that introduce and reinforce awareness of Towers Watson’s services and capabilities, generating sales lead opportunities, enhancing and fostering relationships with existing clients, and creating internal awareness of key marketing initiatives. In addition to her current role, Becky has held positions in marketing, sales, product and project management. She holds a B.S. in Business Administration from the University of Missouri-Columbia and an M.B.A. from St. Louis University. She is an avid fundraiser for the Cystic Fibrosis Foundation. Employer: Towers Watson Title: Marketing Manager Social Media: Linked In – http://www.linkedin.com/pub/rebecca-lorentz/5/699/914 What do you like most about your job?  The people! I work with a lot of amazingly smart and insightful people. Every day I get to come to work and help deliver Towers Watson’s expertise to our clients by connecting my colleagues with the right tools, the right content, and the right communication at the right time. Favorite quote:  “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”  Dr. Seuss When not working, you could find me: With 3 kids, I spend a lot of time going to soccer games, t-ball games, Cub Scout meetings, or wearing a tiara at princess tea parties. I also spend time perfecting my skills in Lego and fort building. The most significant experience that shaped your career?  For a few years, I worked in Pharmaceutical Sales.  It was fun and challenging with a lot of successes, but sales is also very humbling.  The fantastic thing about sales is that both... read more

Sharpen Your Pencil: Communication Measurement & Management Seminar

Thursday, March 27, 2014 8 a.m. – 4:15 p.m. Frontenac Hilton Register Here Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management. IABC St. Louis Spring 2014 Seminar Program Sessions and presenters will include: • How Crisis Strategy Strengthens Day-to-Day Reputation Management   Kim Link, Arch Coal, Inc. • These Are A Few Of My Favorite… Social Media and Digital Marketing Reports   Danielle Hohmeier, Atomic dust • Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign   Tammy Stankey, The Doe Run Company • The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base   Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute • The Evolution of Brand: Mercy’s Experience   Barb Meyer, Mercy • Adapting for the Seismic Changes in our Business   Christopher Barger, Author of “The Social Media Strategist” Meeting fees: $50 – Students $125 – Members $175 – Non-members $30 – Breakfast-Only Option (Christopher Barger Keynote) JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90! – Simply join at www.iabc.com/join, then register as a member for the Seminar. ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Frontenac St. Louis Hilton 1335 S Lindbergh Blvd, St Louis, MO 63131... read more

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