Putting the Fun into the Fundamentals of Effective Communication


by Kathryn Yates and Adam Wootton, Ph.D.

The screen at the airport flashes up the inevitable delayed announcement as the storm clouds continue to roll in through the evening. However, in the waiting area, the response is muted. Sharply dressed businesspeople sit glued to their iPads, a child wins another level of Angry Birds and the flight attendant silently gloats over the killer word she just played in Words With Friends.

The U.S. has over 100 million mobile phone games; half are played every day. It is easy to forget that the iPhone (which revolutionized mobile gaming) has been around for only five years. In this time, the way we communicate has been revolutionized with the adoption of mobile and social technologies. But, it is games that have really captured the hearts (and wallets) of users.

While the past five years have been a tough time for many businesses, not so for gaming. At the same time as the corporate world has been forced to tighten its belt, employees have begun to use new and exciting techniques for communication and entertainment. However, there are easy and efficient ways organizations can bring games and gamification to corporate communication, which can massively increase the attention we, as communicators, get from employees.


October is Membership Month!


If you’ve been considering IABC membership, there’s never been a better time to join!

New or lapsed members who join in October save $40 and get entered into a drawing for a chance to win 2 free tickets to the 2013 Bronze Quill Awards. You can register on-line at iabcstl.org/join or email Kim Pett with any questions at kpett@midtownprinting.net.


Come to our Members-Only Orientation to IABC St. Louis!


Whether you just joined us or have been a member for a few months, we want to thank you for your decision to join IABC St. Louis.

To make sure you get the most out of your membership, we would like to give you a guided tour of all the resources and benefits membership provides. This small group meeting composed of members new to IABC in 2012 will allow for lots of questions, answers to your individual needs, and introductions to other new and experienced members. Join us in a state-of-the-art training lab at the BJC Learning Institute and learn how to reap all the rewards of membership. Morning refreshments provided!

RSVP to info@iabcstl.org.

Friday, November 16, 2012
8 – 9:30 a.m.

BJC Learning Institute
8300 Eager Road
2nd Floor, Suite 200
Saint Louis, MO. 63144

Telephone: 314-362-0983

MOSPRA 2012 Fall Conference


Doing the Right Thing: Helping your organization grow its reputation while gaining community support

The conference will be held from Thursday, Nov. 8, through Friday, Nov. 9, at the Crowne Plaza Hotel in Clayton, Mo.

Conference Details and Schedule

Click HERE to complete the online registration form for the 2012 Fall Conference.

Registration Deadline: Friday, Oct. 26, 2012
Hotel reservations must be made by Oct. 15 to receive the group rate.

Cost: MOSPRA Members: $100; Non-MOSPRA Members: $125

Please send your check made payable to MOSPRA to the School District of Clayton, Communications Department, #2 Mark Twain Circle, Clayton, MO 63105.

Hotel Accommodations: The conference will be held in Clayton at the Crowne Plaza Hotel, located at 7750 Carondelet Avenue, Clayton, MO 63105.

MOSPRA has reserved a block of rooms for conference attendees at a special $89/night room rate. Reservations must be made by Oct. 15 to take advantage of this rate. To make a reservation, visit www.cpclayton.com, click to Book Online and use the group code MOQ, or call 1-800-439-5719 and reference MOSPRA when booking your room.


A Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story


Join IABC for a most Pinteresting panel presentation! Pinterest is the fastest-growing social network in history, with a user base of 1.4 million daily. Pinterest now produces more referral traffic than LinkedIn, Google+ and YouTube combined, making it a valuable tactic to enhance a brand’s web presence. Three St. Louis brands will demonstrate how they have leveraged this platform for marketing success.

Takeaways include:

  • Learn why Pinterest is important and why brands are flocking to this platform
  • Observe the different Pinterest approaches for companies and nonprofits
  • Understand how brands can integrate Pinterest into an overall marketing and communications strategy
  • Ask your Pinterest questions and get tips from Pinterest pros!


Thursday, October 25

11:30 a.m. – 1 p.m.


The Center of Clayton (Meeting Room C)

50 Gay Avenue
Clayton, MO 63105

Meeting fees:

$30 – members
$40 – nonmembers
$20 – students

About Our Presenters:

Jayme O’Renic, Build-A-Bear

Jayme is currently the Senior Manager, Digital Marketing for every kid’s “beary” favorite retailer – Build-a-Bear Workshop.  She’s been immersed in the digital marketing of Build-a-Bear for three years and will shed some light on how they are using the power of Pinterest today.

Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail, offering an interactive make-your-own stuffed animal retail-entertainment experience.

There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.

Leigh Walters, Missouri History Museum

Leigh’s experience includes integrating social media into marketing strategies and researching new ways to use this medium for agency clients in multiple industries. She currently manages social media strategies for the Missouri History Museum, where she has been the Assistant Director of Communications since 2011.

The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems.

The Missouri Historical Society, which operates the museum, has been active in the St. Louis community since 1866. Founding members organized the Missouri Historical Society “for the purpose of saving from oblivion the early history of the city and state.”

Amy Luna, Reliv International

Amy has been a Graphic Designer at Reliv International since 2006, designing for print publications and providing graphic support on the company’s social media team. A Pinterest enthusiast since the platform launched, Amy was the natural choice to manage Reliv’s Pinterest presence. She has played an integral role in several successful social media product launches.

Chesterfield-based Reliv International produces nutritional supplements that promote optimal health.

Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries.

Click here to register!


PR Tech Testing: A new PR role


by Deirdre Breakenridge

A couple of months ago, I came across a folder of old papers, including my “to-do” lists from my first job in the PR industry. The to-do lists were dated pre-1990. Looking over the notes and activities was a blast from the past to say the least. My daily activities then were focused on creating media lists from the Bacon’s media books, verifying contact information, and typing media lists and individual letters to journalists. One starred task was to fax an approved news release to several of the journalists on my list, per their stated preference. These carefully planned activities were very much in line with the PR professional’s role at the time. However, sharing news and engaging with the public today requires those in PR to take on new roles and responsibilities.

What does the PR person’s day look like as we move toward 2013? It most likely begins with email, Twitter, Facebook and, of course, making sure you get your dose of national and international news. Your smartphone is close by as is your iPad so you can stay connected at all times. We don’t just watch the news on TV anymore; we get involved in it, sometimes choosing to interact with news personalities and reporters via Twitter. Technology is all around us, and we’re embracing new channels and methods to reach consumers.


Be Social: How to reinvent the public relations profession


by Paul Furiga, ABC

This year, four precocious children of the Internet celebrated important birthdays. The oldest, barely eight, commands more attention than the populations of several countries. The chattiest turned six and has become the world’s stream of consciousness. The third, barely five, is a pure show-off, and by many measures, the most popular. The youngest, barely two, is the most photogenic and fastest-growing Internet progeny ever.

If you read that paragraph and couldn’t guess what I was talking about, this article is for you. In the past 10 years, the growth of social media, and electronic communication tools in general, has fundamentally reshaped public relations and the broader communication discipline. (For the uninitiated, the four Internet children I referenced are, in order, Facebook, born February 2004; Twitter, born March 2006; YouTube, born February 2005; and Pinterest, born March 2010.)


The Evolution of Public Relations Professionals


by Angee Linsey

There’s no doubt that the role of a public relations professional has evolved more in the past five years than in the previous several decades. Technology and social media have revolutionized how we receive information—and allow us to control what information we receive and from whom.

As people in the public relations field move through their careers, it is more important than ever to stay on top of what’s required to be the best in the business. In speaking with PR leaders, a few themes have emerged that will continue to reshape the PR industry.


Entries from BJC HealthCare, Graybar earn Silver Quill Awards


The IABC Pacific Plains Region announced that two St. Louis business communicators were among the elite group of business communicators who earned an award in the 2012 Make Your Mark Silver Quill Award competition, which invites participation from more than 6,000 business communicators throughout the region. Of the 36 Silver Quills awarded across the region this year, 13 are Awards of Excellence, the top recognition given, and 23 are Awards of Merit. The St. Louis winners are:

Silver Quill Award of Merit 

Presented to: Patrick Donovan

BJC HealthCare

Ask the Pharmacist 

CATEGORY: Social Media

Silver Quill Award of Merit 

Corporate Communications Team 


Graybar Outlook

CATEGORY: Publications

“We are proud to recognize a very select group of our colleagues who have made their mark by setting and meeting communications objectives that delivered significant, measurable results to their organizations,” said Ann Krzmarzick, ABC*, IABC Silver Quill Awards chair. “They have shown that they use strategic thinking, creativity and ingenuity to get the job done.”

Evaluation of the 2012 Silver Quill Award entries was completed by an expert panel of experienced judges from IABC Kansas City, many of whom are Accredited Business Communicators (ABCs) and/or have earned IABC Quill awards. The judging process sets a very high standard for entrants by using guidelines from the IABC Gold Quill Awards, the international recognition program for communicators. Award of Excellence winners earned a 5.75 or greater and Award of Merit winners earned at least a 5.25 on a 7-point scale.

All entrants receive valuable peer-to-peer feedback from the judges to enhance their future work. Winners also receive an engraved crystal, public kudos, and recognition of their work in a winners’ booklet. A complete winners’ list and examples of the award-winning work can be found at: http://pacificplains.iabc.com/silver-quill-awards/silver_quill_award_winners.html

About the IABC Pacific Plains Region

The Pacific Plains Region of IABC supports the leaders and members of the region’s IABC chapters with resources and professional development opportunities. The goal of IABC PPR is to foster a collegial network of professionals engaged in all aspects of corporate communication and to extend opportunities to members to expand their leadership skills and experience by participating at the local, regional and international level. Pacific Plains embraces 20 chapters in 19 states from Wisconsin to Hawaii, from Arizona to North Dakota, including scores of members at large who live outside local chapter boundaries. The region’s geographic sweep gives it a wide network of colleagues for sharing ideas, asking advice and celebrating successes. For more information on the Pacific Plains Region of IABC, visit http://pacificplains.iabc.com .

IABC September Event Cancelled


An unforeseen work conflict for our featured speaker, Casey Nolan of KSDK, requires that we cancel this month’s IABC professional development luncheon, “Tools of a Digital Storyteller,” scheduled for September 27.

Thank you to those of you who signed up for the presentation. Please know that IABC is committed to reliably bringing you high-value professional development opportunities every month and will continue to do so. We apologize for any inconvenience and appreciate your understanding. Our registration site will refund  registration fees in the coming days.

What next? Please join us on October 25 at Center of Clayton forA Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story.” You’ll learn practical strategies for using the fastest-growing social network in history to move your business forward. Hope to see you there!