IABC St. Louis Blog

Member Spotlight: Abby Richter

This month, we spotlight new member Abby Richter. Employer: Rising Above with John O’Leary Title: Marketing & Media Manager Social Media: Linked In – http://www.linkedin.com/in/abbyhughes What do you like most about your job? Working for an... read more

Member Spotlight: Becky Lorentz

Becky Lorentz is the Marketing Manager in Towers Watson’s St. Louis office.  Her responsibilities include creating marketing opportunities that introduce and reinforce awareness of Towers Watson’s services and capabilities, generating sales lead opportunities,... read more

Member Spotlight: Jim Phelan

Jim Phelan is the Director of Global Public Relations for the product lifecycle management (PLM) software business of Siemens, a global engineering conglomerate. In addition to his current role, Jim has held positions in media relations, marketing, sales and... read more

5 Reasons to Add Video to Your PR Campaign

By Steve Turner, Solomon/Turner Multimedia Public Relations Video is one of the hottest marketing and public relations trends. The visual medium presents a huge opportunity to build brand, generate more web hits and add credibility to any marketing or public relations... read more