Not Marketing for Mobile Yet? Time to Get Moving

by Rich Barber

The magic of mobile marketing lies in the fact that people are seldom separated from their mobile phones. Like Gollum and the One Ring in The Lord of the Rings trilogy, people are loath to be away from their precious technology, which keeps them connected to the world and provides them with timely information.

In the old days, advertisers could only reach people in their homes, their cars and their offices by television, radio, direct mail, billboards, etc. Now, they can reach them anywhere—when they’re shopping, going out to eat, sitting in a dentist’s office or at a ball game. The major advantage mobile advertisers have is that they are reaching people who often already have their wallets out, ready to buy something. The only thing then is to convince them to spend the money at your restaurant, barber shop, paint store or flower shop—and the closer they are to you, the better.

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Mobilizing Your Marketing: Integrating mobile into your mix

by Kent Lewis

Since 2006, I’ve predicted that the “Year of Mobile” was upon us. Rather than lose faith and look to another trend to promote, I do believe this next year is truly going to be the “Year of Mobile.” For those of you who want to get a jump on mobile marketing, I’ve outlined a few key areas on which to focus your efforts.

Mobilizing your website
As with any effective online marketing effort, your website should be the primary focus. Corporate marketers have a few options when it comes to mobilizing a website. The easiest and most cost-effective approach is to develop a mobile-friendly website, designed in CSS, which considers small screens in the design. The site should render nearly as well on a phone screen as on a monitor, if designed correctly. The drawback is that mobile browsers are not as robust and do not typically support Flash or Javascript elements, but HTML 5 provides a viable alternative for interactivity.

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December Luncheon: Charity Brainstorm Bash!

The holiday season is officially upon us! It’s also a time when everyone starts thinking of ways to give back.

This year, IABC St. Louis is turning its December luncheon event on its head – and you’re invited to help!  And the best part is, it’s for two great causes.

Join us for this unique opportunity to give back with your professional expertise and creativity. Representatives from two worthy organizations – Headway Clubhouse and Diversity Awareness Partnership – will join us to share a particular communications challenge their organization faces.

Then, you will divide into brainstorming teams, discuss the issue, and come up with solutions. You will then compile your ideas into a pre-formatted template. At the end of the session, you’ll deliver a simple, actionable communications plan to each organization on the spot!

It’s fun, creative and a unique way for you to help nonprofits in our area during the holidays. Plus, it’s the perfect way to connect with other communicators while enjoying lunch at Ces and Judy’s. 

All profits from the event will be donated to Headway Clubhouse and Diversity Awareness Partnership.

We hope you’ll join us to help us help these worthy causes!

When: Thursday, December 13, 11:30 a.m. – 1:15 p.m.

Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

Click here to register!

Learn more about the two nonprofits you’ll be helping!



In the aftermath of Sandy, communication starts with sensitivity

According to crisis experts, communication with constituents during the initial stages of a crisis is critical — and will be remembered. It can be tricky for organizations to balance a sense of urgency or basic pragmatism with sensitivity.

JPMorgan Chase bank showed a kinder side to its customers by letting them know about its decision to waive fees. A note went out to Chase customers before the storm and a follow-up note was posted to the Chase website . The latest note starts out in this way:


November Event: Mercy’s Crisis Communications Response to the Joplin Tornado

On May 22, 2011, disaster struck Joplin, Missouri, when a catastrophic Category 5 tornado ripped through the small town. The destruction was swift, but so was the response.

From the very onset of the disaster, Mercy Hospital’s team coordinated an intense network of communications both internally and externally. From national media coverage to communication with on-the-street personnel, the Mercy team deftly executed their crisis plan.

  • Get the inside story on how they executed it.
  • What did they do first?
  • How did they coordinate so much with such chaos around them?

Plus, you’ll hear about the philanthropic activities and communication that have occurred since that fateful day, including a major gift announcement and the filming of Extreme Makeover: Home Edition.

Hear firsthand how Mercy navigated this crisis and pick up tips that you can use to hone your own crisis communications plan…efore the day you really need it.

When: Thursday, November 15, 7:30 – 9:30 a.m.

Where: The Center of Clayton, 50 Gay Avenue, Clayton, MO 63105

Meeting fees: $30 – members, $40 – nonmembers, $20 – students

Register Now:

About Our Presenters:

Barb Meyer, Vice President of Marketing and Communications

As the Vice President of Marketing and Communications, Barb is responsible for all media relations for Mercy Health System. She will cover in depth the crisis communications response in Joplin immediately following the tornado and in the year after.

Nancy G. Schnoebelen, Director of Advancement Communications

As Director of Advancement Communications, Nancy manages Mercy’s philanthropic communications. She’ll be discussing the efforts following the tornado to raise philanthropic support for the rebuilding in Joplin.

Gamification: Engaging employees one game at a time

by Jeremy Henderson

There is a new word buzzing around the halls of Silicon Valley: gamification. Simply put, gamification is the infusion of gaming elements into business to create a fun, entertaining engagement experience for employees or customers. The broad interpretation of the term lends itself to infusion into any brand or web property that effectively converts users into players. Over the past several years, the incorporation of gaming elements into non-gaming websites has become one of the most important movements in technology.


Putting the Fun into the Fundamentals of Effective Communication

by Kathryn Yates and Adam Wootton, Ph.D.

The screen at the airport flashes up the inevitable delayed announcement as the storm clouds continue to roll in through the evening. However, in the waiting area, the response is muted. Sharply dressed businesspeople sit glued to their iPads, a child wins another level of Angry Birds and the flight attendant silently gloats over the killer word she just played in Words With Friends.

The U.S. has over 100 million mobile phone games; half are played every day. It is easy to forget that the iPhone (which revolutionized mobile gaming) has been around for only five years. In this time, the way we communicate has been revolutionized with the adoption of mobile and social technologies. But, it is games that have really captured the hearts (and wallets) of users.

While the past five years have been a tough time for many businesses, not so for gaming. At the same time as the corporate world has been forced to tighten its belt, employees have begun to use new and exciting techniques for communication and entertainment. However, there are easy and efficient ways organizations can bring games and gamification to corporate communication, which can massively increase the attention we, as communicators, get from employees.


October is Membership Month!

If you’ve been considering IABC membership, there’s never been a better time to join!

New or lapsed members who join in October save $40 and get entered into a drawing for a chance to win 2 free tickets to the 2013 Bronze Quill Awards. You can register on-line at or email Kim Pett with any questions at


Come to our Members-Only Orientation to IABC St. Louis!

Whether you just joined us or have been a member for a few months, we want to thank you for your decision to join IABC St. Louis.

To make sure you get the most out of your membership, we would like to give you a guided tour of all the resources and benefits membership provides. This small group meeting composed of members new to IABC in 2012 will allow for lots of questions, answers to your individual needs, and introductions to other new and experienced members. Join us in a state-of-the-art training lab at the BJC Learning Institute and learn how to reap all the rewards of membership. Morning refreshments provided!


Friday, November 16, 2012
8 – 9:30 a.m.

BJC Learning Institute
8300 Eager Road
2nd Floor, Suite 200
Saint Louis, MO. 63144

Telephone: 314-362-0983

MOSPRA 2012 Fall Conference

Doing the Right Thing: Helping your organization grow its reputation while gaining community support

The conference will be held from Thursday, Nov. 8, through Friday, Nov. 9, at the Crowne Plaza Hotel in Clayton, Mo.

Conference Details and Schedule

Click HERE to complete the online registration form for the 2012 Fall Conference.

Registration Deadline: Friday, Oct. 26, 2012
Hotel reservations must be made by Oct. 15 to receive the group rate.

Cost: MOSPRA Members: $100; Non-MOSPRA Members: $125

Please send your check made payable to MOSPRA to the School District of Clayton, Communications Department, #2 Mark Twain Circle, Clayton, MO 63105.

Hotel Accommodations: The conference will be held in Clayton at the Crowne Plaza Hotel, located at 7750 Carondelet Avenue, Clayton, MO 63105.

MOSPRA has reserved a block of rooms for conference attendees at a special $89/night room rate. Reservations must be made by Oct. 15 to take advantage of this rate. To make a reservation, visit, click to Book Online and use the group code MOQ, or call 1-800-439-5719 and reference MOSPRA when booking your room.