Doing the Right Thing: Helping your organization grow its reputation while gaining community support
The conference will be held from Thursday, Nov. 8, through Friday, Nov. 9, at the Crowne Plaza Hotel in Clayton, Mo.
Click HERE to complete the online registration form for the 2012 Fall Conference.
Registration Deadline: Friday, Oct. 26, 2012
Hotel reservations must be made by Oct. 15 to receive the group rate.
Cost: MOSPRA Members: $100; Non-MOSPRA Members: $125
Please send your check made payable to MOSPRA to the School District of Clayton, Communications Department, #2 Mark Twain Circle, Clayton, MO 63105.
Hotel Accommodations: The conference will be held in Clayton at the Crowne Plaza Hotel, located at 7750 Carondelet Avenue, Clayton, MO 63105.
MOSPRA has reserved a block of rooms for conference attendees at a special $89/night room rate. Reservations must be made by Oct. 15 to take advantage of this rate. To make a reservation, visit www.cpclayton.com, click to Book Online and use the group code MOQ, or call 1-800-439-5719 and reference MOSPRA when booking your room.
Join IABC for a most Pinteresting panel presentation! Pinterest is the fastest-growing social network in history, with a user base of 1.4 million daily. Pinterest now produces more referral traffic than LinkedIn, Google+ and YouTube combined, making it a valuable tactic to enhance a brand’s web presence. Three St. Louis brands will demonstrate how they have leveraged this platform for marketing success.
- Learn why Pinterest is important and why brands are flocking to this platform
- Observe the different Pinterest approaches for companies and nonprofits
- Understand how brands can integrate Pinterest into an overall marketing and communications strategy
- Ask your Pinterest questions and get tips from Pinterest pros!
Thursday, October 25
11:30 a.m. – 1 p.m.
The Center of Clayton (Meeting Room C)
50 Gay Avenue
Clayton, MO 63105
$30 – members
$40 – nonmembers
$20 – students
About Our Presenters:
Jayme O’Renic, Build-A-Bear
Jayme is currently the Senior Manager, Digital Marketing for every kid’s “beary” favorite retailer – Build-a-Bear Workshop. She’s been immersed in the digital marketing of Build-a-Bear for three years and will shed some light on how they are using the power of Pinterest today.
There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.
Leigh Walters, Missouri History Museum
Leigh’s experience includes integrating social media into marketing strategies and researching new ways to use this medium for agency clients in multiple industries. She currently manages social media strategies for the Missouri History Museum, where she has been the Assistant Director of Communications since 2011.
The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems.
The Missouri Historical Society, which operates the museum, has been active in the St. Louis community since 1866. Founding members organized the Missouri Historical Society “for the purpose of saving from oblivion the early history of the city and state.”
Amy Luna, Reliv International
Amy has been a Graphic Designer at Reliv International since 2006, designing for print publications and providing graphic support on the company’s social media team. A Pinterest enthusiast since the platform launched, Amy was the natural choice to manage Reliv’s Pinterest presence. She has played an integral role in several successful social media product launches.
Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries.
by Deirdre Breakenridge
A couple of months ago, I came across a folder of old papers, including my “to-do” lists from my first job in the PR industry. The to-do lists were dated pre-1990. Looking over the notes and activities was a blast from the past to say the least. My daily activities then were focused on creating media lists from the Bacon’s media books, verifying contact information, and typing media lists and individual letters to journalists. One starred task was to fax an approved news release to several of the journalists on my list, per their stated preference. These carefully planned activities were very much in line with the PR professional’s role at the time. However, sharing news and engaging with the public today requires those in PR to take on new roles and responsibilities.
What does the PR person’s day look like as we move toward 2013? It most likely begins with email, Twitter, Facebook and, of course, making sure you get your dose of national and international news. Your smartphone is close by as is your iPad so you can stay connected at all times. We don’t just watch the news on TV anymore; we get involved in it, sometimes choosing to interact with news personalities and reporters via Twitter. Technology is all around us, and we’re embracing new channels and methods to reach consumers.
by Paul Furiga, ABC
This year, four precocious children of the Internet celebrated important birthdays. The oldest, barely eight, commands more attention than the populations of several countries. The chattiest turned six and has become the world’s stream of consciousness. The third, barely five, is a pure show-off, and by many measures, the most popular. The youngest, barely two, is the most photogenic and fastest-growing Internet progeny ever.
If you read that paragraph and couldn’t guess what I was talking about, this article is for you. In the past 10 years, the growth of social media, and electronic communication tools in general, has fundamentally reshaped public relations and the broader communication discipline. (For the uninitiated, the four Internet children I referenced are, in order, Facebook, born February 2004; Twitter, born March 2006; YouTube, born February 2005; and Pinterest, born March 2010.)
by Angee Linsey
There’s no doubt that the role of a public relations professional has evolved more in the past five years than in the previous several decades. Technology and social media have revolutionized how we receive information—and allow us to control what information we receive and from whom.
As people in the public relations field move through their careers, it is more important than ever to stay on top of what’s required to be the best in the business. In speaking with PR leaders, a few themes have emerged that will continue to reshape the PR industry.
The IABC Pacific Plains Region announced that two St. Louis business communicators were among the elite group of business communicators who earned an award in the 2012 Make Your Mark Silver Quill Award competition, which invites participation from more than 6,000 business communicators throughout the region. Of the 36 Silver Quills awarded across the region this year, 13 are Awards of Excellence, the top recognition given, and 23 are Awards of Merit. The St. Louis winners are:
Silver Quill Award of Merit
Presented to: Patrick Donovan
Ask the Pharmacist
CATEGORY: Social Media
Silver Quill Award of Merit
Corporate Communications Team
“We are proud to recognize a very select group of our colleagues who have made their mark by setting and meeting communications objectives that delivered significant, measurable results to their organizations,” said Ann Krzmarzick, ABC*, IABC Silver Quill Awards chair. “They have shown that they use strategic thinking, creativity and ingenuity to get the job done.”
Evaluation of the 2012 Silver Quill Award entries was completed by an expert panel of experienced judges from IABC Kansas City, many of whom are Accredited Business Communicators (ABCs) and/or have earned IABC Quill awards. The judging process sets a very high standard for entrants by using guidelines from the IABC Gold Quill Awards, the international recognition program for communicators. Award of Excellence winners earned a 5.75 or greater and Award of Merit winners earned at least a 5.25 on a 7-point scale.
All entrants receive valuable peer-to-peer feedback from the judges to enhance their future work. Winners also receive an engraved crystal, public kudos, and recognition of their work in a winners’ booklet. A complete winners’ list and examples of the award-winning work can be found at: http://pacificplains.iabc.com/silver-quill-awards/silver_quill_award_winners.html
About the IABC Pacific Plains Region
The Pacific Plains Region of IABC supports the leaders and members of the region’s IABC chapters with resources and professional development opportunities. The goal of IABC PPR is to foster a collegial network of professionals engaged in all aspects of corporate communication and to extend opportunities to members to expand their leadership skills and experience by participating at the local, regional and international level. Pacific Plains embraces 20 chapters in 19 states from Wisconsin to Hawaii, from Arizona to North Dakota, including scores of members at large who live outside local chapter boundaries. The region’s geographic sweep gives it a wide network of colleagues for sharing ideas, asking advice and celebrating successes. For more information on the Pacific Plains Region of IABC, visit http://pacificplains.iabc.com .
An unforeseen work conflict for our featured speaker, Casey Nolan of KSDK, requires that we cancel this month’s IABC professional development luncheon, “Tools of a Digital Storyteller,” scheduled for September 27.
Thank you to those of you who signed up for the presentation. Please know that IABC is committed to reliably bringing you high-value professional development opportunities every month and will continue to do so. We apologize for any inconvenience and appreciate your understanding. Our registration site will refund registration fees in the coming days.
What next? Please join us on October 25 at Center of Clayton for “A Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story.” You’ll learn practical strategies for using the fastest-growing social network in history to move your business forward. Hope to see you there!
by Neville Hobson, ABC
Whenever you look up something online, the chances are good that the results of your search will include information about your topic on Wikipedia.
“The free encyclopedia anyone can edit” was founded in 2001. Today, it’s the sixth most visited website in the world, according to Alexa, and has become the largest and most popular general reference work on the Internet with an estimated 365 million readers worldwide.
While the English-language Wikipedia may be the biggest work, there are editions of Wikipedia in 285 languages. Collectively, Wikipedia contains 22 million articles (more than 4 million of them in English), created and edited by more than 100,000 active contributors worldwide.
Such superlatives add to one’s sense of the scope and scale of Wikipedia, which is far deeper and greater than most people realize. And while Wikipedia is described as something anyone can edit, the reality of doing that is a challenge for many communicators.
by Michael Dziak
In the emerging ”distributed” or “digital” workplace, the physical place for work will certainly remain important, but it won’t necessarily be used by every person every day. In the distributed workplace, you have the flexibility to work from just about anywhere.
This is not a new phenomenon. How often have you found yourself tweeting from your iPad, fine-tuning a presentation in a hotel room, knocking out a project from your home office, or even videoconferencing with a colleague from your smartphone? While many of us have been practicing distributed work for years, we are clearly entering into new territory. Mastering the skills required to work in the digital workplace is becoming a game changer in terms of getting promoted and securing new positions.
Empower yourself with a practical, field-tested, four-step system
This one-day workshop with popular IABC speakers Steve Crescenzo and Cindy Crescenzo gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.
Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.
What You’ll Learn
· Develop the right research
· Build your communication plan
· Design strong tactics
· Key in on the best channels to optimize your message
· Measure your outcomes
· Build a package that makes you shine
· New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top… (it’s exhausting!)
Get the power you need with a practical, field-tested, four-step system that gives you all of the right tools to stay focused, on the right track and in the lead.
Address for the event:
Hyatt Place Kansas City Airport
7600 N.W. 97th Terrace
Kansas City, MO 64153
PH: 816-891-0871 / FX: 816-891-3436
Click here for more information or to register.