IABC St. Louis Blog

IABC October Event: An Internship Program for Your Organization – What It Takes to Get the Job Done!

Thursday, October 24 11:30 am – 1:15 pm Webster University Emerson Library REGISTER HERE From Facebook COO Sheryl Sandberg’s Lean In internship snafu – to the former intern suing P. Diddy – internships are a hot topic these days. Despite these and other high-profile cases, internships are still a valuable investment for employers and students alike – as long as they are executed effectively. At this month’s IABC St. Louis luncheon, you’ll learn how to maximize an existing internship program or start one from scratch in your organization. Our panel represents all perspectives on this topic – from an employer, to a student, to a university internship director. Key takeaways include: How can an internship program be beneficial to your organization – particularly in communications? Why should your nonprofit, corporation or small business invest in an internship program? What pitfalls should employers be aware of when employing paid or unpaid interns? What tips do the experts recommend for establishing or improving an internship program? Mindy Berkowitz is Director of the School of Communications Center for Portfolio Development & Internships at Webster University. She has more than 20 years in the corporate community, non‐profit and educational organizations. As Director, she has taken a small internship program in scope and size and has created a program with a defined mission, learning outcomes, and assessment plan that is fully integrated into the culture of the School of Communications. The Center assists more than 150 students within 16 different majors each year in securing credit bearing internships across the country and globe. Mindy also serves as Midwest Region Co-chair of the National Association of Experiential Education. Ellen Flesch is the Senior Graphic... read more

Unleash the Power of Social Media Case Study

September Professional Development Meeting Unleash the Power of Social Media Case Study Thursday, September 26, 2013 Don Sanford, Principal of Buck Consultants Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject. During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact. This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees. Register Today! About Our Presenter Donald R. Sanford, Principal, Buck Consultants Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns. His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior... read more

IABC Discount on Ragan Communications Seminar in St. Louis

Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis. Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising. For a limited time, IABC St. Louis members receive a $150 discount – learn more... read more

The Making of a Medical Drama at St. Louis Children's Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with... read more

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with... read more

The Best Career Advice I Ever Got

Rummaging through the flotsam of boxes in my mother’s basement recently, a piece of IABC’s past was the last thing I expected to float by.  It took the form of a newsletter called Headlines from 1979. Almost as soon as the question materialized – “What on earth?” – I remembered:  My mother is the one who introduced me to IABC, many years ago now. It was the year I moved to St. Louis to begin my career in communications.  At the time, my mother worked for the American Red Cross, which is still located on Lindell Blvd.  Her job was to organize blood drives in Missouri and Illinois.  One of the staff she worked with closely was the director of public relations, Karen Isbell. Then as now, the resident PR person at most organizations had the responsibility of taking photos at internal events.  Karen had captured an engaging image of two coworkers – one of them being my mother.  It was published in black-and-white, 8- by 10-inch glory on the back page of IABC St. Louis’ Headlines in 1979 as a good example of organizational photography. When I arrived in St. Louis years later, Karen was an active member of IABC St. Louis and a recent president.  She suggested to my mother that I attend some IABC meetings as a way to meet people and get to know the town.  I took the idea to heart and quickly connected with my first mentor, a woman who extended job opportunities, support and advice over the next several years, a kindness I have never forgotten.  (C.S., I’m talking about you.) I... read more

Former St. Louis chapter member receives IABC’s highest global honor

“I am so pleased to see that a former member of IABC St. Louis, Mary Ann McCauley, is among the newest group of IABC Fellows,” said St. Louis IABC member Cathy Smith, senior Mercy experience analyst. “Although Mary Ann moved away from the area in the 1980s, she has stayed in touch through the years with a number of St. Louis IABCers.” If you didn’t see last Friday’s International Association of Business Communicators’ (IABC) announcement, the organization named only four communications professionals from around the world as 2013 Fellows – the highest award presented by the organization. This annual award acknowledges the outstanding leadership, professional accomplishment and service to IABC and the communications profession. McCauley, an accredited business communicator and now a member of IABC’s Minnesota chapter, was one of the four members to receive this prestigious distinction. The three remaining recipients are members of IABC chapters in the Philippines, Australia and Texas. McCauley’s career launched briefly as a journalist. She spent the next three decades developing valuable experience to benefit clients and IABC members alike – experience from crisis and issues management, organizational and employee communication to media relations, mergers and acquisitions and community relations. Never too busy to serve IABC, McCauley held the position of president of Minnesota’s IABC chapter in 1989 and as district director in 2007. She served two terms on IABC’s international executive board and is past chair of the accreditation committee. In 1982, McCauley earned the District Four Communicator of the Year award and in 2000, she was presented with the Chairman’s Award. “Being recognized by my peers is humbling and gratifying as... read more

5 Reasons to Attend IABC’s World Conference: June 23-26

Global networking This World Conference is expected to attract more than 2,000 communications professionals from around the world. Make new professional acquaintances and alliances during conference sessions, special events, dine arounds and at the Gold Quill Gala. Gain greater insights Learn about developing successful strategies in competitive markets from leaders such as Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Bill McDermott, co-CEO for SAP, the world leader in enterprise applications (software and software- related service revenue); Lori McDonough, vice president of communications, Prudential Financial, and more. 100 sessions in seven tracks Choose from 100 sessions featuring keynotes and interactive panel discussions: Career builder Employee and change communication Global trends Marketing and business Media and public relations Reputation Brand and strategic leadership Discount Corporate members receive a 10 percent discount off of the regular member rate of $1,430 which is about a 27 percent discount from the non-member rate of $1,795. Chance to win an iPad mini Two more iPad minis will be given away between now and the week before the World Conference. To be eligible to win, you must be a registered conference attendee. Winners will receive their iPad minis at the welcome reception at the conference Enter the conversation: wc-connections.iabc.com Register:... read more

An Evening of Wine and Interesting Ideas

Join IABC St. Louis for an evening of networking, fine wine and dialogue on the power of nonverbal communications. For more than a decade, TED Conferences, LLC has been fostering the power of “Ideas Worth Spreading.” Together with other St. Louis communicators, explore insights from a TED Talks video presentation by social psychologist Amy Cuddy, Associate Professor of Business Administration at the Harvard Business School. In the presentation, Amy discusses her latest research on the impact of body language to our hormone levels, feelings and behavior. She illustrates how “power posing” – even when we don’t feel confident – can in fact have a dramatic impact on our chances for success! Have you been looking forward to reconnecting with your fellow business communicators? Then join us for what will be an intellectually stimulating evening with IABC St. Louis! When: Thursday, June 20, 5:30 – 7:30 p.m. Where: Sasha’s on Shaw, 4069 Shaw Ave.  St Louis, MO 63110 Meeting Fees: $30 – members $40 – nonmembers $20 – students RSVP Here! About the Presentation Amy Cuddy is a Harvard Business School professor who studies how we perceive and are influenced by other people and vice versa. Her fascinating work on how nonverbal behavior and snap judgments affect people from the classroom to the boardroom has won praise worldwide. Amy’s TED Talk on power posing, posted in October 2012, has been streamed over 5 million times and is already one of the all-time most viewed talks on TED.com. Amy’s work has been featured on the Today Show, CNN, MSNBC and in Fast Company, Harvard Magazine, Wired, The New York Times, Financial... read more

Game On: June Is IABC St. Louis Membership Month

Join us in June as we celebrate IABC St. Louis Membership Month. Gather good memories. Identify your prospects. Then, share with a non-member friend or colleague how IABC can help advance their career. The reasons are many: Monthly networking opportunities Job search assistance – including interviewing and salary negotiation tips 24/7 access to a wealth of communications materials Professional development tools and seminars Access to communications thought leaders worldwide Yet recruiting – like membership – also has its rewards. Recruit a new member who joins by June 30 and you could win six free IABC St. Louis July 2013 to June 2014 professional development luncheons – a $180 value. The more new members you recruit, the greater your chances of winning! But, the June Membership Month rewards don’t stop there. Every new member you recruit: Will have their $40 new member application fee waived Can attend one of our professional development luncheons – for free What’s your career success story, and how has IABC membership benefitted... read more

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