IABC St. Louis Blog

IABC Discount on Ragan Communications Seminar in St. Louis

Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis. Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising. For a limited time, IABC St. Louis members receive a $150 discount – learn more... read more

The Making of a Medical Drama at St. Louis Children's Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with... read more

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with... read more

The Best Career Advice I Ever Got

Rummaging through the flotsam of boxes in my mother’s basement recently, a piece of IABC’s past was the last thing I expected to float by.  It took the form of a newsletter called Headlines from 1979. Almost as soon as the question materialized – “What on earth?” – I remembered:  My mother is the one who introduced me to IABC, many years ago now. It was the year I moved to St. Louis to begin my career in communications.  At the time, my mother worked for the American Red Cross, which is still located on Lindell Blvd.  Her job was to organize blood drives in Missouri and Illinois.  One of the staff she worked with closely was the director of public relations, Karen Isbell. Then as now, the resident PR person at most organizations had the responsibility of taking photos at internal events.  Karen had captured an engaging image of two coworkers – one of them being my mother.  It was published in black-and-white, 8- by 10-inch glory on the back page of IABC St. Louis’ Headlines in 1979 as a good example of organizational photography. When I arrived in St. Louis years later, Karen was an active member of IABC St. Louis and a recent president.  She suggested to my mother that I attend some IABC meetings as a way to meet people and get to know the town.  I took the idea to heart and quickly connected with my first mentor, a woman who extended job opportunities, support and advice over the next several years, a kindness I have never forgotten.  (C.S., I’m talking about you.) I... read more

Former St. Louis chapter member receives IABC’s highest global honor

“I am so pleased to see that a former member of IABC St. Louis, Mary Ann McCauley, is among the newest group of IABC Fellows,” said St. Louis IABC member Cathy Smith, senior Mercy experience analyst. “Although Mary Ann moved away from the area in the 1980s, she has stayed in touch through the years with a number of St. Louis IABCers.” If you didn’t see last Friday’s International Association of Business Communicators’ (IABC) announcement, the organization named only four communications professionals from around the world as 2013 Fellows – the highest award presented by the organization. This annual award acknowledges the outstanding leadership, professional accomplishment and service to IABC and the communications profession. McCauley, an accredited business communicator and now a member of IABC’s Minnesota chapter, was one of the four members to receive this prestigious distinction. The three remaining recipients are members of IABC chapters in the Philippines, Australia and Texas. McCauley’s career launched briefly as a journalist. She spent the next three decades developing valuable experience to benefit clients and IABC members alike – experience from crisis and issues management, organizational and employee communication to media relations, mergers and acquisitions and community relations. Never too busy to serve IABC, McCauley held the position of president of Minnesota’s IABC chapter in 1989 and as district director in 2007. She served two terms on IABC’s international executive board and is past chair of the accreditation committee. In 1982, McCauley earned the District Four Communicator of the Year award and in 2000, she was presented with the Chairman’s Award. “Being recognized by my peers is humbling and gratifying as... read more

5 Reasons to Attend IABC’s World Conference: June 23-26

Global networking This World Conference is expected to attract more than 2,000 communications professionals from around the world. Make new professional acquaintances and alliances during conference sessions, special events, dine arounds and at the Gold Quill Gala. Gain greater insights Learn about developing successful strategies in competitive markets from leaders such as Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Bill McDermott, co-CEO for SAP, the world leader in enterprise applications (software and software- related service revenue); Lori McDonough, vice president of communications, Prudential Financial, and more. 100 sessions in seven tracks Choose from 100 sessions featuring keynotes and interactive panel discussions: Career builder Employee and change communication Global trends Marketing and business Media and public relations Reputation Brand and strategic leadership Discount Corporate members receive a 10 percent discount off of the regular member rate of $1,430 which is about a 27 percent discount from the non-member rate of $1,795. Chance to win an iPad mini Two more iPad minis will be given away between now and the week before the World Conference. To be eligible to win, you must be a registered conference attendee. Winners will receive their iPad minis at the welcome reception at the conference Enter the conversation: wc-connections.iabc.com Register:... read more

An Evening of Wine and Interesting Ideas

Join IABC St. Louis for an evening of networking, fine wine and dialogue on the power of nonverbal communications. For more than a decade, TED Conferences, LLC has been fostering the power of “Ideas Worth Spreading.” Together with other St. Louis communicators, explore insights from a TED Talks video presentation by social psychologist Amy Cuddy, Associate Professor of Business Administration at the Harvard Business School. In the presentation, Amy discusses her latest research on the impact of body language to our hormone levels, feelings and behavior. She illustrates how “power posing” – even when we don’t feel confident – can in fact have a dramatic impact on our chances for success! Have you been looking forward to reconnecting with your fellow business communicators? Then join us for what will be an intellectually stimulating evening with IABC St. Louis! When: Thursday, June 20, 5:30 – 7:30 p.m. Where: Sasha’s on Shaw, 4069 Shaw Ave.  St Louis, MO 63110 Meeting Fees: $30 – members $40 – nonmembers $20 – students RSVP Here! About the Presentation Amy Cuddy is a Harvard Business School professor who studies how we perceive and are influenced by other people and vice versa. Her fascinating work on how nonverbal behavior and snap judgments affect people from the classroom to the boardroom has won praise worldwide. Amy’s TED Talk on power posing, posted in October 2012, has been streamed over 5 million times and is already one of the all-time most viewed talks on TED.com. Amy’s work has been featured on the Today Show, CNN, MSNBC and in Fast Company, Harvard Magazine, Wired, The New York Times, Financial... read more

Game On: June Is IABC St. Louis Membership Month

Join us in June as we celebrate IABC St. Louis Membership Month. Gather good memories. Identify your prospects. Then, share with a non-member friend or colleague how IABC can help advance their career. The reasons are many: Monthly networking opportunities Job search assistance – including interviewing and salary negotiation tips 24/7 access to a wealth of communications materials Professional development tools and seminars Access to communications thought leaders worldwide Yet recruiting – like membership – also has its rewards. Recruit a new member who joins by June 30 and you could win six free IABC St. Louis July 2013 to June 2014 professional development luncheons – a $180 value. The more new members you recruit, the greater your chances of winning! But, the June Membership Month rewards don’t stop there. Every new member you recruit: Will have their $40 new member application fee waived Can attend one of our professional development luncheons – for free What’s your career success story, and how has IABC membership benefitted... read more

Step Up to the Plate on IABC’s Team

Have you been thinking about getting out of the stands and stepping up to the plate? Now’s the time to get in the game!  IABC St. Louis is recruiting team players interested in joining our 2013 Board. IABC St. Louis offers unique volunteer opportunities for you or your staff members to get involved in leadership positions. You might be a seasoned professional looking to help other communicators grow at all stages of their career. Or you might be newer to the profession and looking to build your leadership skills and network. Wherever you are in your career, your skills can help build our team. If you have been a past board member, please consider how you may contribute to the current board. Elections are in June, and the board year for elected officials begins in July 2013. Open positions include the following: Vice President of Professional Development Professional Development Chair Director-At-Large: Three directors-at-large serve on the board, for rotating three-year terms.  The directors are experienced board members who attend all board meetings and take on special projects as they and the board determine. IABC is an outstanding organization to be a member of, but is even more rewarding when you are involved in its operations. To continue to provide exceptional professional development opportunities and value to members through seminars, speakers, awards and training, it takes committed volunteers dedicated to growing our profession. I encourage anyone who is ready to step up their involvement and wants to learn more about volunteering to please contact me at info@iabcstl.org or (314) 654-6420. Thank you for your service! Annie Haarmann IABC St. Louis... read more

Free IABC Webinar: Achieve Success Through Personal Branding

Save the Date! When it comes to personal branding, it’s important to set yourself apart from the competition by demonstrating your unique value to the audience. That’s why you might consider scheduling an early lunch on Wednesday, August 21, from 10 to 11 a.m., when IABC national hosts a free webinar, Achieve Success Through Personal Branding. Learn about the latest tips from Heather R. Huhman, founder and president of Come Recommended, LLC, a content marketing and digital public relations consultancy for job search and human resources technologies. Huhman is the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). A former hiring manager, blogger for Come Recommended, contributor and columnist for various outlets, she holds a bachelor of arts in communication from the University of Missouri-Columbia and a master’s certificate in internet marketing from the University of San Francisco. Huhman’s favorite quote, “Happiness does not come from doing what you want, but wanting what you do.” — Unknown. Find out how you can be even happier doing what you do. Register now for this free webinar while you’re thinking about it. IABC national provides members with access to ongoing monthly webinars – another value-added incentive to join. Simply bookmark this page to stay updated on the latest webinars including new speakers offering fresh, timely content to help you continue to grow your knowledge, skills and... read more

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