Do you have the skills you need for your career? Are you in the career you want? What can you do to move forward? IABC member Rich Young’s Self-Assessment Tool can help you answer these questions and more with questions that cover a range of more than 100 skills. The assessment includes room to add in your own questions and make the tool even more valuable. After assessing your skills, follow the professional development plan format to create your own plan that will get you on your way to improving your skills and advancing your career.

Featured Article: The Do’s and Don’ts for Resumes
By Marie Raperto, from

The Do’s For Resumes

  • Keep it simple and easy to read. Do not overuse bold or italic lettering. When sending via e-mail, remember everyone may not have the same equipment/programs that you do.
  • Make sure your format is consistent and that your grammar is perfect. No typos!
  • Use bullet points instead of lengthy paragraphs.
  • If you have less than five years work experience, limit your resume to one page.
  • Unless you have many years experience, do not use an objective/summary.
  • If you are applying for your first job, put your education first. Otherwise, experience precedes education.
  • List the school, the type of degree, the year you graduated and your major/minor. Do not list your courses or GPA. If you have not graduated, list the anticipated graduation date.
  • Most recent employment goes first. List the name of the company, a short description of the company, the city and state, the position/title held, and the dates (month and year).
  • State your responsibilities in a thorough and concise manner.
  • If you worked at a PR agency, highlight the clients/products you worked on.
  • List promotion and dates for each position.
  • Include professional organization/association memberships and any positions you held. List your professional accomplishments – awards, certifications, honors etc.
  • List the experience you have with various software programs, on- line services.
  • Have your references available, if asked for them. Do not include them on the resume.

The Don’ts For Resumes

  • Don’t include a photo of yourself.
  • Never include any personal information – height, weight, age.
  • Don’t exclude information such as dates, titles.
  • Never hand write any information on your resume.
  • Don’t send your resume to more than one person at a firm/division.
  • Don’t e-mail your resume followed by a fax and hard copy. Send one resume, one way and follow up to see if it was received.
  • Don’t use colored paper – it doesn’t scan or fax well.
  • Don’t send a gift/toy with your resume.
  • Never lie about anything on your resume.

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