Open call: IABC St. Louis Speakers Bureau

Is sharing knowledge your passion? Do you have an interesting story to tell future communicators? In 2016, IABC St. Louis is going back to school and you can too with the IABC St. Louis Speakers Bureau. The new IABC St. Louis Speakers Bureau exists to: help groom tomorrow’s leaders help those future leaders gain an understanding of the value of communication in business. The IABC St. Louis Speakers Bureau will partner with local universities to help foster relationships between professionals and students through case study presentations, lectures, events and mentorships. Professionals interested in being part of this new collective should tell us about their area of expertise and preferred topics/fields of study by Friday, Jan. 1,...
October is IABC Member Month!

October is IABC Member Month!

October can be a challenge. Planning for 2016 has begun, yet there’s still a plateful of 2015 work to be completed. Not to mention, the Q4 frenzy you’ll certainly be whipped into in T-minus 3… 2… 1… To help ease some of the end-of-year stress, IABC global headquarters is offering special deals and even a contest for new, returning and existing members as part of Member Month in October. Act fast though, because these deals are one-time-only offers. New members As is tradition, $40 application fee will be waived Additionally, new members will be offered a 10% discount on their member dues Sign up online now! Returning members New this year! Members who have lapsed, but rejoin in October 2015, will get a 10% discount on their dues Renew today! Existing members Current members who refer new or returning members to join IABC will be entered into a drawing to win a VIC (Very Important Communicator) World Conference registration package. The package will include: A complimentary registration to World Conference 2016 in New Orleans One ticket to each of the ticketed events Drinks with the IABC executive board chair Reserved VIC seating for you and three friends during keynote sessions. Members will receive one entry for each new member who joins and lists that person as the referral. To be eligible, instruct colleagues, students and other professionals you’re referring to fill in the “Referred by” field with your name when they sign up online. Why join IABC? We’re glad you asked! Check out the perks and prestige enjoyed by IABC members in St. Louis and around the...

Member Spotlight: David Sheets

Name: David Sheets Employer: Perficient, Inc. Title: Public Relations and Communications Manager Favorite quote: “Don’t come to me with problems, come to me with solutions.” Bill Harmon, faculty adviser of my college newspaper and my first boss. How did you enter the profession? Through journalism. I was a newspaper editor and content manager for almost 30 years, 15 of which were spent at the St. Louis Post-Dispatch. After the newspaper downsized, I started my own business as a digital content manager for small and medium-size companies, which led to assorted marketing communications projects. How have you benefited from being an IABC St. Louis member? My membership was directly responsible for getting me my job. The connections I made through IABC led to other networking opportunities that put me on Perficient’s radar. Plus, I have met many people through IABC who are not just excellent business contacts, they are now wonderful and cherished friends. How would you describe your role? I clarify and coordinate Perficient’s message in house, make sure it advances our objectives as well as those of our strategic partners and clients, then work with the marketing director and CEO to promote our thought leadership and advance Perficient’s global reputation as a respected player in the information technology industry. What do you like most about your job? It’s so different from what I was doing in newspaper journalism but just as important, and the challenges it presents are well worth tackling. Success in business requires more than just an enviable business model. Effective communication helps match people with needs to people with services. Without a clear message and the strategy to deliver it, superb products will...

High on Communications

Let me preface this post by saying I am not aware of any illegal substances being used or shared at the world conference (nor is that the reason for the picture of me with the police officer – more on that later). But the IABC World Conference caused quite a high by providing a rush of synergy and a wealth of information which sparked more ideas than I could ever accomplish before the IABC Conference next year. While I would love to share my twelve pages of notes with you, I will try to provide you with some of the ideas and presentation highlights. Happy Employees = Happy Customers: Sure it sounds simple, but it’s not. After hearing a presentation about how only 33% of the US work force is truly engaged at work at any given time, it’s no wonder how we (communicators) are struggling with brand management overall. A positive experience for a customer does more for your brand than any other form of marketing. Likewise a negative experience can damage your brand beyond repair. Internal communications and employee engagement is the front line – all other brand communications is support. Extra training and creating a brand culture will help your employees believe in your brand, and it will show when they engage your customers. Be Conversational and Clear: Guess what? Customers hate jargon as much as we do! In fact, research has shown that the more jargon and complex terms used the less trust the customers have in you. Customers wonder “why don’t they just explain it to me so I can understand it? What are...