Branding a Spin Off: How Mallinckrodt Pharmaceuticals Successfully Branded Itself for an Exciting Future

Thursday, April 24, 2014
11:30 a.m. – 1:15 p.m.
Maggiano’s Little Italy

Register Here

On July 1, 2013, Mallinckrodt Pharmaceuticals successfully spun off of its former parent company, Covidien. Before Mallinckrodt’s independence could be celebrated, the Corporate Communications team had only 18 months to strategically rebrand the new company for future innovation and growth while honoring its 145-year heritage in St. Louis. Highlights of the presentation include:

  • How market research can provide valuable data to help drive a branding effort
  • What it takes to globally launch a new brand to internal and external audiences
  • Valuable lessons learned by the Mallinckrodt team during the project

About the Presenters

Patrick Hastings: Patrick is the Corporate Brand Manager at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. He oversees global corporate brand management for the Mallinckrodt Pharmaceuticals brand, including corporate marketing and advertising. His previous experience includes consumer marketing with a new market entrant for Women’s Health under the POISE brand and new product innovation at Kimberly Clark, direct-to-consumer marketing and digital marketing for all orthopedic businesses at DePuy Orthopedics (a Johnson & Johnson Company), Health Management program development at Express Scripts, and market management for Nuclear Medicine products at Mallinckrodt Inc.

Annie Haarmann: Annie is the Manager, Web & Digital Media at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. She oversees internal and external web and digital communications projects, including Her previous experience includes digital and social media strategy for nonprofit, business-to-business and business-to-consumer target audiences. She is a member of IABC, a St. Louis Quill Award recipient (Award of Merit, Writing), a CORO Women in Leadership graduate through FOCUS St. Louis and a St. Louis Business Journal “30 Under 30” award recipient.

Meeting fees:
$30 – Members

$40 – Non-members
$20 – Students

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Maggiano’s Little Italy#2 The Boulevard Saint Louis

Richmond Heights, MO 63117-1122

11:30 a.m. – Registration and Networking

12-1:30 p.m. – Program

Sharpen Your Pencil: Communication Measurement & Management Seminar

IABC Spring SeminarThursday, March 27, 2014
a.m. – 4:15 p.m.
Frontenac Hilton

Register Here

Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management.

IABC St. Louis Spring 2014 Seminar Program

Sessions and presenters will include:

• How Crisis Strategy Strengthens Day-to-Day Reputation Management
  Kim Link, Arch Coal, Inc.

• These Are A Few Of My Favorite… Social Media and Digital Marketing Reports
  Danielle Hohmeier, Atomic dust

• Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign
  Tammy Stankey, The Doe Run Company

• The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base
  Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute

• The Evolution of Brand: Mercy’s Experience
  Barb Meyer, Mercy

• Adapting for the Seismic Changes in our Business
  Christopher Barger, Author of “The Social Media Strategist”

Meeting fees:
$50 – Students
$125 – Members
$175 – Non-members

$30 – Breakfast-Only Option (Christopher Barger Keynote)

JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90!

- Simply join at, then register as a member for the Seminar.

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Frontenac St. Louis Hilton
1335 S Lindbergh Blvd, St Louis, MO 63131

Complimentary parking is provided.

Special Thanks to Our Sponsors:

TSI New Final Logo





IABC February Event: How to Herd Cats, Or, Mastering Team Leadership

Thursday, February 27, 2014
11:30 a.m. – 1:15 p.m.
Maggiano’s Little Italy

Register Here

So, you’re good at what you do.  And you’ve been rewarded with the opportunity to lead a departmental or cross-functional team to complete a visible project.  Or maybe you’re making the leap to the manager, director or vice president level, with new authority and the expectation of producing results through teams.  The trouble is, most of us don’t get to pick our team members.  We work with whoever is in a given position at the time.  And that doesn’t guarantee teamwork – or success.

High achievers often are rewarded with leadership roles only to find the skills they used to excel on their own aren’t the ones they need to succeed as a team leader.  Understanding your preferred leadership style, and learning to accurately assess others’ preferences in a team context, is key to leading productive teams.  This meeting will help you:

  • Understand the different types of teams,
  • Adjust your leadership style accordingly,
  • Make your team productive, and
  • Deal with common dysfunctions.

There are different types of teams and different types of leadership.  Whatever hand you are dealt, you can make the most of it by understanding team members and dynamics; what you can and can’t influence; and how to encourage productivity and defuse conflict – skills that will make you shine as a team leader.

About Our Speaker

Thomas A. BrowdyOur speaker is Thomas A. Browdy, PhD, a professor and consultant with more than 25 years of experience in project management, organizational behavior, leadership and related topics. He currently is director of the Master of Project Management (MPM) and Graduate Certificate in Project Management programs at Washington University in St. Louis, where he is also an affiliate professor in the School of Engineering and Applied Science.  Dr. Browdy holds a bachelor’s degree in Mathematics, a master’s degree in Information Management, and a doctorate in Organizational Behavior and Psychology.  He has authored two books on project management, and published numerous professional and academic articles.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

IABC January Event with PRSA: Content Creation and the New Communications Model for 2014 and Beyond

Wednesday, January 22, 2014
5:30 – 7:30 p.m.
BJC Learning Institute

Free Parking: In the garage behind the BJC Learning Institute. Take the elevator to the pedestrian bridge and follow the signs.

Register Here

Join PRSA and IABC for our annual joint meeting on January 22nd. The ubiquity of information vying for our attention, and increased accessibility and addictive nature of it via mobile devices, will require big leaps forward in how organizations think about communications and work to break through the clutter and confusion. Dave Collett and Jason Wellcome from Weber Shandwick will discuss how this transformation is taking place – and give some great examples of businesses and organizations that are gaining traction.  They will also call out some new themes and other emerging factors to consider for 2014 and beyond as our communications landscape continues to evolve.


Jason WellcomeJason Wellcome
EVP, General Manager of Mediaco
Weber Shandwick

Jason Wellcome heads up Mediaco, Weber Shandwick’s content creation and distribution unit focused on delivering a comprehensive approach to brand publishing. The new unit builds on the firm’s pioneering work in the space and combines first-rate editorial planning and production, emerging technology and paid media in support of distribution and discovery of content. Today, Mediaco includes 100+ specialists spanning a range of disciplines required to deliver a full service content offer including: brand planners, editors, user experience designers, writers, SEO experts, media planners, producers and more.

Jason also continues to co-lead one of Weber Shandwick’s largest digital teams, a group he founded and helped grow into one of the firm’s thriving digital centers, encompassing digital strategy, experience design, content strategy and orchestration, social campaigns, community management, and more. He has spent more than a decade managing strategic communications, social media campaigns and integrated marketing efforts for Fortune 500 and multinational clients, including PepsiCo, Microsoft, Unilever, Samsung and Verizon Wireless.

Jason previously oversaw the firm’s Digital Entertainment practice, managing clients in the converging world of entertainment and consumer technology. His work spanned the dawn of online music services and the launch of numerous digital media offerings, from audio and video codecs to rights management software and high definition video standards.

With a strong technical acumen and experience exploring new opportunities with the social web, Jason has gained a unique perspective helping clients embrace the virtues of digital storytelling, brand building through engagement and tapping into audience advocacy.

Dave CollettDave Collett
EVP, General Manager
Weber Shandwick

As executive vice president and general manager of the St. Louis office, Dave Collett counsels clients such as Anheuser-Busch InBev, Ameren, FedEx and others on strategic integrated communications – and how content can be used as a catalyst of conversations to engage key constituency groups.

Previously, Dave was a global client relationship leader (CRL) for a major Weber Shandwick account, responsible for setting overarching communications strategy and ensuring the performance of all Weber Shandwick teams and work-streams across more than 40 countries, while serving as a strategic advisor for the company’s communications leadership in its corporate headquarters.

Prior to joining Weber Shandwick in April 2004, Dave served a variety of Fortune 100 accounts during his seven-year tenure at another major agency, ultimately holding the title of vice president. There, he directed major national communications campaigns and became well versed in developing strategies for forging relationships with media, analysts and other influencers at all levels. Dave also brings a wealth of experience in corporate communications, C-suite executive speechwriting, crisis communications, and merger and acquisition communications.

Prior to that, Dave was at the corporate communications department of McDonnell-Douglas, which at the time was one of the nation’s largest defense contractors and is now a part of Boeing. At McDonnell Douglas, Dave specialized in internal communications, product communications, and communications supporting the company’s merger with Boeing.

Dave has written for the Associated Press and Wired Magazine. He holds a Bachelor of Arts degree from Truman State University, with an emphasis in journalism and a minor in English. An avid musician, he is married and has three children.

Students: $25
Members: $35
Non-Members: $45
*Price includes buffet dinner & beer/wine/soda

Chicken Marsala
2nd Entree (Fish, Beef, Vegetarian, Pork)
Green Beans with Garlic Roasted Almonds
Rice Pilaf
Garden Salad
Assorted Dessert

IABC December Event: Sharing Hope – How Doing Good Can Be Good for Your Business

Due to unforeseen circumstances, we have cancelled our December event. Happy Holidays and we look forward to seeing you in January!

Golden Cord FINAL VECTORLearn from this case study how Blick&Staff’s pro-bono work supported The Golden Cord Foundation and its mission by helping to make its inaugural blood drive a huge success through outreach to potential donors and media coverage to raise awareness locally of the benefits cancer patients receive from transfusions.

In addition to supporting the blood drive event, Blick&Staff has provided the foundation with strategic counsel in the areas of planning, messaging, social media and media relations and holds a seat on the charity’s board.

Learn from this pro-bono case study what results were achieved when these two organizations partnered, and what affect the work has had on both organizations. You will learn how your organization, whether a nonprofit, an agency or a member of the community, can benefit from pro-bono work.


founder photo - Jessica StegenJessica Stegen, Founder of The Golden Cord Foundation

Fighting alongside her husband Jon during his battle with a fiercely aggressive cancer in 2012 provided Jessica with a wealth of knowledge and experience she never expected to have at age 33. The journey she and Jon traveled with the support received from family, friends and co-workers continues to teach lessons of hope and love. Jessica currently operates her own special events consulting business, JLS Event Management, LLC. With more than 10 years of experience in working with nonprofit organizations, Jessica brings a unique perspective and expertise to the creation and development of The Golden Cord Foundation.

About Blick&Staff Communications

Blick&Staff Communications was founded in 1993 and is a full-service, public relations, social media and marketing communications agency dedicated to bringing fresh thinking to a select group of clients who want to make a meaningful difference for their companies, communities and customers. Rated as an A-list CSR agency by PR News, Blick&Staff helps connect brands with strategic and meaningful causes that build sales and brand loyalty.

Headquartered in St. Louis, Blick&Staff Communications operates satellite offices in New York and Los Angeles. For more information visit

Samantha FisherSamantha Fisher, Executive Leader at Blick&Staff Communications

Ten years ago, Samantha Fisher traded in the news desk for the Blick&Staff conference table. Ever since, she’s been wrangling bears, bunnies and beagles from south St. Louis to South America. Whether it’s the Humane Society of Missouri, Build-A-Bear Workshop or Energizer, Samantha strives to build true partnerships with her clients – providing out-of-the-box thinking with seamless execution.

Outside of the office, Samantha goes for out-of-the-building thinking – enjoying summer days with her family at Tower Grove Farmers’ Market, Missouri Botanical Gardens and playing outside.


Call for Presentations for IABC St. Louis’ Spring Seminar

“Sharpen Your Pencils: Communication Measurement & Management”

Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester.


Measurement topics could include:

Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc.

Management topics could include:

Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc.

Mark Your Calendars for March 27. You won’t want to miss this year’s seminar!

IABC November Event: Annual Reports – They’re Not Just For Shareholders

november luncheonThursday, November 14, 2013
11:30 a.m. – 1:15 p.m.
Maggiano’s Little Italy

Register Here

Annual reports – they’re not just for shareholders. Our November luncheon presentation will be a panel discussion on annual reports and how different organizations use them to communicate more than financial results to key audiences.

Panelists for the discussions will be:

Michael Burger, marketing communications manager and a 12-year veteran at Monsanto. For the past five years he has been part of the Corporate Affairs organization focused on sustainability communications. In 2011 he was part of a small team that developed the first Corporate Social Responsibility (CSR) report for Monsanto that followed the GRI (Global Reporting Initiative) framework. Since then, Michael has developed a GRI B-Level report for the 2012 calendar year, and is currently working on the new G4 guidelines of GRI for 2013.

Ryan Farmer, communications manager at the St. Louis Area Foodbank since 2009. Ryan has transitioned the Foodbank’s annual reporting to a web-based format that supports story-telling about the organization’s mission and successes. Before starting at the Foodbank, Ryan spent nearly 10 years working in the radio industry, both here in St. Louis and in Des Moines, IA. He received his BA in Radio/Television Production from Drake University in 2000.

Kristin Gumper, manager with Standing Partnership where she provides reputation management counsel and strategic communications support. Most recently, Kristin completed The Doe Run Company’s inaugural Sustainability Report in accordance with the GRI standards. Kristin’s project management and copywriting efforts have landed clients numerous accolades, including several APEX Awards for Publication Excellence, IABC Silver Quill and Bronze Quill awards, and TAM awards from the Business Marketing Association in St. Louis.

Bob Prow, vice president at Obata Design. Bob is a corporate communications design expert with more than 30 years of experience in graphic design, creative process management and client service. He has produced more than 150 print and interactive annual and CSR reports for public and private companies as well as non-profit organizations. Bob’s work for an internal communications employee campaign recently received an IABC Gold Quill Award of Merit.

Moderating the panel will be John Hastings, IABC-St. Louis’ VP of Finance. John is a 25-year veteran of corporate communications and investor relations and has overseen the writing and production of 40 annual reports.

At this time of giving thanks, we encourage all attendees to bring donated canned and nonperishable food items to the meeting for the St. Louis Area Foodbank.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

This event is sponsored by Paradowski Creative.


IABC October Event: An Internship Program for Your Organization – What It Takes to Get the Job Done!

Thursday, October 24
11:30 am – 1:15 pm
Webster University Emerson Library


From Facebook COO Sheryl Sandberg’s Lean In internship snafu – to the former intern suing P. Diddy – internships are a hot topic these days. Despite these and other high-profile cases, internships are still a valuable investment for employers and students alike – as long as they are executed effectively.

At this month’s IABC St. Louis luncheon, you’ll learn how to maximize an existing internship program or start one from scratch in your organization. Our panel represents all perspectives on this topic – from an employer, to a student, to a university internship director.

Key takeaways include:

  • How can an internship program be beneficial to your organization – particularly in communications?
  • Why should your nonprofit, corporation or small business invest in an internship program?
  • What pitfalls should employers be aware of when employing paid or unpaid interns?
  • What tips do the experts recommend for establishing or improving an internship program?

Mindy Berkowitz is Director of the School of Communications Center for Portfolio Development & Internships at Webster University. She has more than 20 years in the corporate community, non‐profit and educational organizations. As Director, she has taken a small internship program in scope and size and has created a program with a defined mission, learning outcomes, and assessment plan that is fully integrated into the culture of the School of Communications. The Center assists more than 150 students within 16 different majors each year in securing credit bearing internships across the country and globe. Mindy also serves as Midwest Region Co-chair of the National Association of Experiential Education.

Ellen Flesch is the Senior Graphic Designer at the Missouri Botanical Garden, where she’s been designing and producing books, posters, signage, advertising, and more for 13 years. She started the Garden Publications intern program in 2002. With four interns each semester, she has now mentored over 80 former interns. The internship program has grown over 11 years to a defined curriculum and project assignments that teach students what is like to work in the real world before they start their first professional job. She has also formed an alumni program to help former interns network and find out about job opportunities.

Amanda Karas is a senior at Webster University seeking a bachelor’s degree in public relations. Amanda gained practical experience during her internship this past summer at the City of St. Peters. Her internship experience helped her improve her writing, event planning and more. She has always been interested in communications and has held several on-campus positions related to public relations and special events.

This event is co-sponsored by Webster University School of Communications.

Webster U

Unleash the Power of Social Media Case Study

September Professional Development Meeting

Unleash the Power of Social Media Case Study

Thursday, September 26, 2013

Don Sanford, Principal of Buck Consultants

Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject.

During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact.

This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees.

Register Today!

About Our Presenter

Donald R. Sanford, Principal, Buck Consultants
Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns.

His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior to his consulting work, Don worked as an editor of a newspaper, as a manager of marketing communications, as an editor for a public relations firm, and as a manager of publications in a corporate communications group.

Don is a lifetime member of IABC and has received dozens of awards from the organization during his career. He is a frequent speaker on a wide array of effective communication strategies.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students


Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

Lights, camera, communication!

From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families.

Narrated by Joe Buck, the series aired on KSDK Channel 5.

At this presentation, you’ll learn:

  • How the docu-series evolved and its tie-in to fundraising
  • How patients, families and physicians were selected to appear
  • How the series was promoted to staff and the public through social media and other channels
  • How it was received and what lies ahead


Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia.

Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia.

Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with coordinating traditional news media, social media and video/digital content for Children’s. She has a degree in American Studies from the University of Notre Dame.

Event Details

Thursday, August 22 11:30 a.m.-1:15 p.m.

11:30-12 Networking and Registration
12-1:15: Program

Ces & Judy’s
10405 Clayton Road
St. Louis, MO 63131

Meeting Fees:

$30 – members
$40 – nonmembers
$20 – students

Register Now!