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Events
http://iabcstl.org/2012/02/social-media-metrics-%e2%80%93-is-%e2%80%9cwhat%e2%80%99s-the-roi%e2%80%9d-the-best-question-to-ask/
All business activities, including those in social media, demand metrics and results. But is “What’s the ROI?” always the best question to ask? What aspects of social media carry the potential for traditional measurement…and which don’t? Join us on Thursday, February 16th as Matt Ridings, co-founder and CEO of SideraWorks, helps us determine the value of engaging in social media.
About the speaker
Matt Ridings is a business strategist and speaker who has worked in digital on both the agency and enterprise sides since 1994. He ran interactive for brands such as Levi’s, Cisco, and British Airways, and he helped launch ventures such as Jet Blue and RedSpark. He has also been a consultant and advisor to multiple startups and venture capital firms.
Currently, Matt serves as co-founder and CEO of the recently launched SideraWorks, a new Social Business consultancy. In addition, he blogs at Techguerilla.com and frequently writes for sites such as Social Fresh, Brass Tack Thinking, Convince and Convert, and Social Media Today. He often serves as an expert resource for national media and has been quoted in such publications as the Chicago Tribune.
Meeting fees:
$30 – members
$40 – nonmembers
$20 – students
When:
Thursday, February 16, 2012
11:30 a.m. – Registration and networking
12-1:30 p.m. – Program
Where:
New Location!
Ces and Judy’s at Le Chateau, 10405 Clayton Road, St. Louis, MO 63131
http://iabcstl.org/2012/01/spring-sponsorship-opportunities/
IABC St. Louis invites you to promote your company in front of professional communicators, high-level executives and leaders from many industries.
We’re offering you the opportunity to market to our 150 members and network of more than 1,500 area communications professionals from corporations, small businesses and nonprofits around the St. Louis area at IABC’s two biggest events coming up this spring: (more…)
http://iabcstl.org/categoryevents/bronze-quill/
http://iabcstl.org/2012/01/st-louis-doesnt-suck-and-neither-does-marketingcommunications-talent-in-st-louis/
IABC St. Louis and PRSA St. Louis are teaming up to host an after-hours tabletop networking event! Join us for a great opportunity to network with peers in the St. Louis community and discuss the hottest topics in our industry including:
- Successful social media campaigns
- Corporate blogging
- Media relations tips and techniques
- Demonstrating value to your clients or company
- Internal communications challenges
- Entrepreneurial spirit of independent practitioners
Pizza and appetizers will be provided | Cash bar
($2 premium pints, $3 cocktails & $5 wines) (more…)
http://iabcstl.org/2011/11/iabc-black-friday-sale/
This year, take advantage of huge Black Friday savings − without getting up at 4 a.m., sitting in traffic or fighting the crowds. IABC St. Louis is offering a monthly meeting sponsorship (a $250 value) for just $50. Download flyer.
Benefits of Sponsorship:
- Company recognition in front of 30-60 diverse communications professionals from the St. Louis area during opening remarks at one monthly IABC event
- Company logo featured on print handout at event
- Option to distribute a promotional item at place settings for event
- Company logo and link featured on iabcstl.org for one month
- Company logo and link featured in monthly e-newsletter
Limited quantity available! Reserve yours today! To sponsor a meeting, email Annie Haarmann at ahaarmann@relivinc.com.
http://iabcstl.org/2011/11/how-the-rally-squirrel-became-the-official-mascot-of-ssm-cardinal-glennon/
The squirrel who captivated Cardinal Nation became a YouTube sensation, a Twitter trending topic and a symbol of hope for baseball fans everywhere. The Rally Squirrel could have simply gone down in St. Louis history as a local cultural icon. Instead, Cardinal Glennon Children’s Foundation seized the opportunity to advance its mission to benefit children. The Foundation didn’t waste any time, naming “Rally Squirrel” as its official mascot.
Thirty thousand t-shirts later, the Foundation had raised $470,000 – enough to build a new playground at the hospital!
In this presentation, you will learn how the communications team at Cardinal Glennon Foundation:
- took advantage of an opportune moment to advance the Foundation’s mission
- garnered local and national media attention
- increased awareness of the organization
- engaged volunteers and donors across the metro area
About the Speaker: As the Communications Manager for the Cardinal Glennon Children’s Foundation, Rose Fogarty is responsible for communicating the organization’s mission, accomplishments, fundraisers and programs. She manages the directing, production, editing and execution of the Foundation’s Public Service Announcements. She also works closely with St. Louis media to arrange all print, digital and multimedia communications.
Meeting fees:
$30 – Members
$40 – Non-Members
$20 – Students
When:
Thursday, December 15, 2011
11:30 a.m. – Registration & Networking
12:00 p.m. – 1:30 p.m. – Lunch & Program
Where:
Sheraton Clayton Plaza Hotel
7730 Bonhomme Ave., St. Louis, MO 63105
http://iabcstl.org/2011/10/recipe-for-success-key-components-of-a-successful-social-media-strategy/
The November 17 professional development meeting features a presentation on social media campaigns by Eric Baggett, Director of Online Marketing at SteadyRain. Here are some additional resources for IABC members to take advantage of on IABC.com:
- The Guesswork of Determining Influence – Traffic, followers, likes and subscribers: All are important, but none are definitive in determining online influence
- Measuring the Real ROI of Social Media – Organizations need to understand not just the volume of stuff they sell, but the social context in which they do it
- Make Monitoring and Analytics Work for You and Your Brand – The trick to social media is to get comfortable with it, to know what matters and to know where we should devote the bulk of our efforts
- Inside Job – Social media tools are making their way into corporate intranets-and redefining internal communication research in the process
http://iabcstl.org/2011/10/iabc-new-member-orientation/
To make sure you get the most out of your membership, we would like to give you a guided tour of all the resources and benefits membership provides. This small group meeting composed of members new to IABC in 2011 will allow for lots of questions, answers to your individual needs and introductions to other new and experienced members. Oh, plus coffee and a light breakfast!
Your membership entitles you to much more than a discount on IABC events and some of the best networking in town. Your member orientation will include:
- A guided tour of your IABC members-only portal
- How to use your portal to find whitepapers, research and other beneficial resources using Discovery and KnowledgeBase
- How to create your own IABC-hosted blog using IABC eXchange
- Networking with other new members of IABC St. Louis and the Board of Directors
…and much more!
Friday, November 4, 8 – 9 a.m.
Towers Watson
101 S. Hanley Road, Suite 900
St. Louis, MO 63105
Located on the 9th floor of the 101 S. Hanley Building (which also houses the J.Bucks Restaurant). You will need to ask the guard at the security desk to give you access to the ninth floor on the elevator. Parking will be validated.
Directions From I-40: Exit onto Hanley Rd (north) proceed north for several blocks (once you cross over Clayton Rd. it will be the third stoplight). Turn left onto Bonhomme Ave. 101 S. Hanley is on the corner of Hanley and Bonhomme Ave. Parking is available off of Bonhomme Ave in either the upper or below ground lot (first two rights after pulling onto Bonhomme).
Directions From I-70: Go from I-70 to I-170 south. Exit I-170 onto Ladue Rd (east). Follow Ladue/Maryland Road to S. Hanley Rd. Make a right onto S. Hanley. Proceed south a few blocks and turn right onto Bonhomme Ave. Interco 101 S. Hanley is on the corner of Hanley and Bonhomme Ave. The parking garage is the first one on the right after turning onto Bonhomme Ave.
http://iabcstl.org/2011/09/october-professional-development-seminar-the-write-tools-part-ii/
 Tuesday, October 18The Write Tools: Part II In today’s world of message clutter, getting your organization’s message across through storytelling has never been more important. Join IABC St. Louis, in conjunction with WeissWrite, in October for a half-day writing workshop featuring Dick Weiss, an award-winning writer and editor. With more than three decades of experience in telling stories at American newspapers, Dick will lead a hands-on workshop that will teach you how to improve your storytelling. This half-day workshop includes:
Attendees will be requested to submit a written sample prior to the workshop, which will be used to create an effective seminar tailored to the audience’s needs. During the workshop, you will receive personalized feedback about what you are doing well and opportunities for improvement. The Write Tools: Part II is a follow-up to our one-day writing workshop held in March. You told us you wanted more. More in-depth. More discussion. More hands on. The Write Tools: Part II is a writing workshop that takes in-depth to a new level! About the speaker: While keeping his day job at the newspaper Weiss started his own business, WeissWrite LLC, in 2003 as a writing, editing and coaching service for anyone with a story to tell. He is a frequent speaker at the American Press Institute and was site director for the National Writers’ Workshop in St. Louis from 2001-2004. He recently completed a tour as a speaker for the Reynolds Center for Business Journalism where he showed business writers how to weave their facts and figures into compelling tales. He has served on the faculty for the Neiman Narrative Program at Harvard University and Webster University’s Center for Professional Development. When: Where: IABC St. Louis Half-Day Workshop But the learning doesn’t stop there. WeissWrite – One-on-One Writing Coach |
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Dick Weiss was a metro editor and writing coach at the St. Louis Post-Dispatch. He managed the development of enterprise stories with a particular emphasis on narrative writing. He has conducted training seminars for reporters and editors, and coached reporters one-on-one.
http://iabcstl.org/2011/08/september-professional-development-implementing-qr-codes-and-mobile-sites/
Thursday, September 22, 2011
QR codes are popping up everywhere. From business cards to TV and magazine ads to the grocery story isle, not a day goes by that you don’t see one. But, what are they? And, how can you use QR codes in your communications toolbox? In our September program, you’ll learn how QR codes work and the best ways to use them to connect and engage your audience.
Kathleen Carroll Parvis, marketing director for Midtown Printing, will discuss:
- The future of smartphone technology and mCommerce;
- How QR codes and mobile sites work to extend your brand; and
- Best practices: The good, the bad and the ugly of QR code mobile site integration.
About the speaker:
Kathleen Carroll Parvis is the marketing director for Midtown Printing. She is responsible for brand development, creative direction, marketing campaigns, communication, market research and workshops. Kathleen works closely with prospects and clients to provide services including integrated communication consulting, design services and web-to-print online solutions. With over 15 years experience in marketing and design, she provides a unique perspective to print and digital communication. Prior to joining Midtown, Kathleen was assistant dean for communications at Saint Louis University School of Law.
Meeting fees:
$30 – members
$40 – nonmembers
$20 – students
| When: | Where: |
| Thursday, September 22, 2011 | Sheraton Clayton Plaza Hotel |
| 11:30 a.m. – Registration and networking
12-1:30 p.m. – Program |
7730 Bonhomme Ave. St. Louis, MO 63105 Complimentary parking is available in the hotel garage. |
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