Category:

Events

IABC October Event: An Internship Program for Your Organization – What It Takes to Get the Job Done!

http://iabcstl.org/iabc-october-event-an-internship-program-for-your-organization-what-it-takes-to-get-the-job-done/

Thursday, October 24
11:30 am – 1:15 pm
Webster University Emerson Library

REGISTER HERE

From Facebook COO Sheryl Sandberg’s Lean In internship snafu – to the former intern suing P. Diddy – internships are a hot topic these days. Despite these and other high-profile cases, internships are still a valuable investment for employers and students alike – as long as they are executed effectively.

At this month’s IABC St. Louis luncheon, you’ll learn how to maximize an existing internship program or start one from scratch in your organization. Our panel represents all perspectives on this topic – from an employer, to a student, to a university internship director.

Key takeaways include:

  • How can an internship program be beneficial to your organization – particularly in communications?
  • Why should your nonprofit, corporation or small business invest in an internship program?
  • What pitfalls should employers be aware of when employing paid or unpaid interns?
  • What tips do the experts recommend for establishing or improving an internship program?

Mindy Berkowitz is Director of the School of Communications Center for Portfolio Development & Internships at Webster University. She has more than 20 years in the corporate community, non‐profit and educational organizations. As Director, she has taken a small internship program in scope and size and has created a program with a defined mission, learning outcomes, and assessment plan that is fully integrated into the culture of the School of Communications. The Center assists more than 150 students within 16 different majors each year in securing credit bearing internships across the country and globe. Mindy also serves as Midwest Region Co-chair of the National Association of Experiential Education.

Ellen Flesch is the Senior Graphic Designer at the Missouri Botanical Garden, where she’s been designing and producing books, posters, signage, advertising, and more for 13 years. She started the Garden Publications intern program in 2002. With four interns each semester, she has now mentored over 80 former interns. The internship program has grown over 11 years to a defined curriculum and project assignments that teach students what is like to work in the real world before they start their first professional job. She has also formed an alumni program to help former interns network and find out about job opportunities.

Amanda Karas is a senior at Webster University seeking a bachelor’s degree in public relations. Amanda gained practical experience during her internship this past summer at the City of St. Peters. Her internship experience helped her improve her writing, event planning and more. She has always been interested in communications and has held several on-campus positions related to public relations and special events.

This event is co-sponsored by Webster University School of Communications.

Webster U

Unleash the Power of Social Media Case Study

http://iabcstl.org/unleash-the-power-of-social-media-case-study/

September Professional Development Meeting

Unleash the Power of Social Media Case Study

Thursday, September 26, 2013

Don Sanford, Principal of Buck Consultants

Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject.

During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact.

This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees.

Register Today!

About Our Presenter

Donald R. Sanford, Principal, Buck Consultants
Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns.

His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior to his consulting work, Don worked as an editor of a newspaper, as a manager of marketing communications, as an editor for a public relations firm, and as a manager of publications in a corporate communications group.

Don is a lifetime member of IABC and has received dozens of awards from the organization during his career. He is a frequent speaker on a wide array of effective communication strategies.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students

Location:

Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

Time:
11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

http://iabcstl.org/the-making-of-a-medical-drama-at-st-louis-childrens-hospital-august-event/

Lights, camera, communication!

From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families.

Narrated by Joe Buck, the series aired on KSDK Channel 5.

At this presentation, you’ll learn:

  • How the docu-series evolved and its tie-in to fundraising
  • How patients, families and physicians were selected to appear
  • How the series was promoted to staff and the public through social media and other channels
  • How it was received and what lies ahead

Presenters

Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia.

Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia.

Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with coordinating traditional news media, social media and video/digital content for Children’s. She has a degree in American Studies from the University of Notre Dame.

Event Details

Thursday, August 22 11:30 a.m.-1:15 p.m.

11:30-12 Networking and Registration
12-1:15: Program

Ces & Judy’s
10405 Clayton Road
St. Louis, MO 63131

Meeting Fees:

$30 – members
$40 – nonmembers
$20 – students

Register Now!

5 Reasons to Attend IABC’s World Conference: June 23-26

http://iabcstl.org/5-reasons-to-attend-iabcs-world-conference-june-23-26/
  1. Global networking
    This World Conference is expected to attract more than 2,000 communications professionals from around the world. Make new professional acquaintances and alliances during conference sessions, special events, dine arounds and at the Gold Quill Gala.
  2. Gain greater insights
    Learn about developing successful strategies in competitive markets from leaders such as Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Bill McDermott, co-CEO for SAP, the world leader in enterprise applications (software and software- related service revenue); Lori McDonough, vice president of communications, Prudential Financial, and more.
  3. 100 sessions in seven tracks
    Choose from 100 sessions featuring keynotes and interactive panel discussions:

    • Career builder
    • Employee and change communication
    • Global trends
    • Marketing and business
    • Media and public relations
    • Reputation
    • Brand and strategic leadership
  4. Discount
    Corporate members receive a 10 percent discount off of the regular member rate of $1,430 which is about a 27 percent discount from the non-member rate of $1,795.
  5. Chance to win an iPad mini
    Two more iPad minis will be given away between now and the week before the World Conference. To be eligible to win, you must be a registered conference attendee. Winners will receive their iPad minis at the welcome reception at the conference

Enter the conversation: wc-connections.iabc.com
Register: http://wc.iabc.com/

An Evening of Wine and Interesting Ideas

http://iabcstl.org/an-evening-of-wine-and-interesting-ideas/

Join IABC St. Louis for an evening of networking, fine wine and dialogue on the power of nonverbal communications.

For more than a decade, TED Conferences, LLC has been fostering the power of “Ideas Worth Spreading.” Together with other St. Louis communicators, explore insights from a TED Talks video presentation by social psychologist Amy Cuddy, Associate Professor of Business Administration at the Harvard Business School. In the presentation, Amy discusses her latest research on the impact of body language to our hormone levels, feelings and behavior. She illustrates how “power posing” – even when we don’t feel confident – can in fact have a dramatic impact on our chances for success!

Have you been looking forward to reconnecting with your fellow business communicators? Then join us for what will be an intellectually stimulating evening with IABC St. Louis!

When: Thursday, June 20, 5:30 – 7:30 p.m.
Where: Sasha’s on Shaw, 4069 Shaw Ave.  St Louis, MO 63110

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

RSVP Here!

About the Presentation
Amy Cuddy is a Harvard Business School professor who studies how we perceive and are influenced by other people and vice versa. Her fascinating work on how nonverbal behavior and snap judgments affect people from the classroom to the boardroom has won praise worldwide. Amy’s TED Talk on power posing, posted in October 2012, has been streamed over 5 million times and is already one of the all-time most viewed talks on TED.com. Amy’s work has been featured on the Today Show, CNN, MSNBC and in Fast Company, Harvard Magazine, Wired, The New York Times, Financial Times and The Wall Street Journal. TIME magazine named Amy as one of 2012’s “Game Changers” and Business Insider chose her as one of the 50 Women Who Are Changing The World in 2013. Amy holds a Ph.D. in Psychology from Princeton University and B.A. in Psychology from the University of Colorado.

Free IABC Webinar: Achieve Success Through Personal Branding

http://iabcstl.org/free-iabc-webinar-achieve-success-through-personal-branding/

Save the Date!

When it comes to personal branding, it’s important to set yourself apart from the competition by demonstrating your unique value to the audience. That’s why you might consider scheduling an early lunch on Wednesday, August 21, from 10 to 11 a.m., when IABC national hosts a free webinar, Achieve Success Through Personal Branding.

Heather-HuhmanLearn about the latest tips from Heather R. Huhman, founder and president of Come Recommended, LLC, a content marketing and digital public relations consultancy for job search and human resources technologies.

Huhman is the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). A former hiring manager, blogger for Come Recommended, contributor and columnist for various outlets, she holds a bachelor of arts in communication from the University of Missouri-Columbia and a master’s certificate in internet marketing from the University of San Francisco.

Huhman’s favorite quote, “Happiness does not come from doing what you want, but wanting what you do.” — Unknown. Find out how you can be even happier doing what you do.

Register now for this free webinar while you’re thinking about it. IABC national provides members with access to ongoing monthly webinars – another value-added incentive to join. Simply bookmark this page to stay updated on the latest webinars including new speakers offering fresh, timely content to help you continue to grow your knowledge, skills and career.

Register Today for April Full-Day Professional Development Seminar: The Communicators’ Toolkit

http://iabcstl.org/april-full-day-professional-development-seminar-the-communicators-toolkit/

Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. Our full-day professional development seminar, “The Communicators’ Toolkit,” is designed to arm you with the latest strategies, tools and insights from top speakers in the field.

Our topics range from personal branding, strategic communication to online communication. How do you embed the right messages in your strategic communications plan? How do you build an online global strategy? What exactly are SEO, SEM and content marketing – and how do you use it to effectively reach your target audience? How do you thrive (and not just survive) in the midst of change?

Attendees will gain useful knowledge to take back to work – whether you are new to the industry looking to acquire relevant skills at low cost to a seasoned professional looking for continuous improvement.

Keynote Speaker

Robin McCasland, internal communication/employee engagement lead, Dell; vice chair, International Executive Board, IABC

Luncheon Speaker

David W. Hults, Career Coach, Author, Professional Speaker, and Columnist

Breakout Sessions Include:

  • Robin McCasland, Internal Communication/Employee Engagement Lead, Dell
  • Angie Lawing, CEO, Mercury Labs
  • Ed Mayuga, Partner, AMM Communications
  • Steve Thomas, President of the American Marketing Association and President of Net Impact
  • Nancy Bunker Koester, President and Owner, Bunker Koester & Associates Communication & Research
  • Derek Mabie, President and Co-Founder, Evolve Digital Labs

Details:

When: Thursday, April 18, 8 a.m. – 3 p.m.

Where: Hilton St. Louis Frontenac
1335 S. Lindbergh Blvd.
St. Louis, MO 63131

Meeting Fees (includes all sessions, breakfast, lunch and snacks):
$125 – members
$175 – nonmembers
$60 – students

Join the conversation on Twitter with #CommToolkit

All attendees will be entered to win a set of skills development books from IABC Knowledge Center!

The Communicators’ Toolkit is sponsored by:

Register Today!

Maritz’s Bill Hennessy on Gamification in the Workplace

http://iabcstl.org/maritzs-bill-hennessy-on-gamification-in-the-workplace/

SAVE THE DATE: March 28

Maritz’s Bill Hennessy on Gamification in the Workplace

billhennessyWelcome to the world of badges, points, levels, and leaderboards. Who says we can’t play games at work? Gamification is becoming widely accepted as the next form of social media. Gartner, a leading information technology research and advisory company, predicts that 70 percent of global organizations will have at least one gamified application in their enterprise by 2014.

Bill Hennessy, gamification expert and Engagement Solutions Director for Maritz Motivation Solutions, will explain the difference between “gamification” and “pointsification.” He will share how integrating game mechanics into workplace programs can retain top talent, increase employee engagement and improve the customer experience. By the end of the session, you will learn how to apply a gamification strategy to a process both at work and in your own home.

Get in the game, and join the IABC St. Louis for this exciting session!

Details

When: Thursday, March 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register Today!

About Our Presenter
As Engagement Solutions Director, Bill Hennessy is focused on advancing the application of Persuasive DesignTM. He has developed and conducted seven Persuasive Design Labs with various clients. These labs help clients reframe their challenges and goals. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm in St. Louis. There he managed client projects for numerous St. Louis companies, including Anheuser-Busch. Bill is the author of three books including his most recent, Weaving the Roots: How to Maximize Your Social Media Impact, published by HarperCollins in May 2009. His areas of expertise include writing, software design and development, engagement, and applied game sciences.

Don’t Miss Les Landes Speak on Getting to the Heart of Employee Engagement

http://iabcstl.org/five-reasons-you-wont-want-to-miss-our-february-2013-event/

Save the Date for February 28

Five Reasons to NOT Miss February’s Event:

  1. Meet Les Landes, author of the recently released “Getting to the Heart of Employee Engagement: The Power and Purpose of Imagination and Free Will in the Workplace” and have a chance to win an autographed copy of his book! (You must register by Feb. 18 for your chance to win)
  2. Ask about the 2013 IABC St. Louis Quill Awards
  3. Network with other IABC members and communicators in the St. Louis community.
  4. Eat lunch and learn something new in the middle of your week.
  5. It’s a chance to join IABC and take advantage of all the benefits it has to members!

The Details

When: Thursday, February 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131
Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register here!

About Our Presenter

Businesses worldwide have been searching feverishly in recent years for the key to unleashing the power of people in the workplace. The reason is obvious: compelling evidence from countless studies has shown the commanding competitive advantage of high-engagement cultures when it comes to virtually every relevant business measure – sales, profitability, quality, customer satisfaction and more. While some attempts have been fruitful, deep-rooted employee engagement continues to elude most organizations.

Les Landes is president of Landes & Associates based in St. Louis. The firm provides an array of services designed to help organizations align marketing communication with employee engagement to improve overall performance. Landes formerly was a program director and creative supervisor with Maritz, Inc., and later was the head of corporate communications for Pet Incorporated before the company was acquired by General Mills.

Les will share fresh insights from his book on human nature at work that set the stage for a breakthrough in optimizing employee performance. He will explain how imagination and free will are inseparably linked – and why understanding that connection is vital to creating a trust-based organizational culture where employees love to work and customers love doing business. He also will touch on essential topics related to employee engagement, such as communication, continuous improvement and performance development.

December Luncheon: Charity Brainstorm Bash!

http://iabcstl.org/december-luncheon-charity-brainstorm-bash/

The holiday season is officially upon us! It’s also a time when everyone starts thinking of ways to give back.

This year, IABC St. Louis is turning its December luncheon event on its head – and you’re invited to help!  And the best part is, it’s for two great causes.

Join us for this unique opportunity to give back with your professional expertise and creativity. Representatives from two worthy organizations – Headway Clubhouse and Diversity Awareness Partnership – will join us to share a particular communications challenge their organization faces.

Then, you will divide into brainstorming teams, discuss the issue, and come up with solutions. You will then compile your ideas into a pre-formatted template. At the end of the session, you’ll deliver a simple, actionable communications plan to each organization on the spot!

It’s fun, creative and a unique way for you to help nonprofits in our area during the holidays. Plus, it’s the perfect way to connect with other communicators while enjoying lunch at Ces and Judy’s. 

All profits from the event will be donated to Headway Clubhouse and Diversity Awareness Partnership.

We hope you’ll join us to help us help these worthy causes!

When: Thursday, December 13, 11:30 a.m. – 1:15 p.m.

Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

Click here to register!

Learn more about the two nonprofits you’ll be helping!