High on Communications

Let me preface this post by saying I am not aware of any illegal substances being used or shared at the world conference (nor is that the reason for the picture of me with the police officer – more on that later). But the IABC World Conference caused quite a...

Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue...

June 26 – Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue...