The iconic Tim Hortons restaurant and brand took St. Louis by storm in recent years. Join IABC St. Louis for lunch with Common Ground Public Relations to hear about how St. Louis hosted the most successful US market launch in the Tim Hortons company history.
IABC and PRSA members will enjoy a free drink and appetizers along with a presentation by PRSA member Brad Wester on search engine optimization (SEO). Following the presentation, Wester will share templates for LinkedIn, Pinterest and blog posts with attendees.
Vivian Schiller, Weber Shandwick’s executive editor-in-residence, will share an insider’s point of view on the current state of the news media and will address questions such as “Can storytelling survive the 140-character society?” “What if all content in the future is (gasp) sponsored?” and “Is long-form journalism dead?”