Register Today for April Full-Day Professional Development Seminar: The Communicators’ Toolkit

Today’s communicators are often required to have a wide breadth of skills, with the ability to do more with fewer resources. Our full-day professional development seminar, “The Communicators’ Toolkit,” is designed to arm you with the latest strategies, tools and insights from top speakers in the field.

Our topics range from personal branding, strategic communication to online communication. How do you embed the right messages in your strategic communications plan? How do you build an online global strategy? What exactly are SEO, SEM and content marketing – and how do you use it to effectively reach your target audience? How do you thrive (and not just survive) in the midst of change?

Attendees will gain useful knowledge to take back to work – whether you are new to the industry looking to acquire relevant skills at low cost to a seasoned professional looking for continuous improvement.

Keynote Speaker

Robin McCasland, internal communication/employee engagement lead, Dell; vice chair, International Executive Board, IABC

Luncheon Speaker

David W. Hults, Career Coach, Author, Professional Speaker, and Columnist

Breakout Sessions Include:

  • Robin McCasland, Internal Communication/Employee Engagement Lead, Dell
  • Angie Lawing, CEO, Mercury Labs
  • Ed Mayuga, Partner, AMM Communications
  • Steve Thomas, President of the American Marketing Association and President of Net Impact
  • Nancy Bunker Koester, President and Owner, Bunker Koester & Associates Communication & Research
  • Derek Mabie, President and Co-Founder, Evolve Digital Labs


When: Thursday, April 18, 8 a.m. – 3 p.m.

Where: Hilton St. Louis Frontenac
1335 S. Lindbergh Blvd.
St. Louis, MO 63131

Meeting Fees (includes all sessions, breakfast, lunch and snacks):
$125 – members
$175 – nonmembers
$60 – students

Join the conversation on Twitter with #CommToolkit

All attendees will be entered to win a set of skills development books from IABC Knowledge Center!

The Communicators’ Toolkit is sponsored by:

Register Today!

Maritz’s Bill Hennessy on Gamification in the Workplace


Maritz’s Bill Hennessy on Gamification in the Workplace

billhennessyWelcome to the world of badges, points, levels, and leaderboards. Who says we can’t play games at work? Gamification is becoming widely accepted as the next form of social media. Gartner, a leading information technology research and advisory company, predicts that 70 percent of global organizations will have at least one gamified application in their enterprise by 2014.

Bill Hennessy, gamification expert and Engagement Solutions Director for Maritz Motivation Solutions, will explain the difference between “gamification” and “pointsification.” He will share how integrating game mechanics into workplace programs can retain top talent, increase employee engagement and improve the customer experience. By the end of the session, you will learn how to apply a gamification strategy to a process both at work and in your own home.

Get in the game, and join the IABC St. Louis for this exciting session!


When: Thursday, March 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register Today!

About Our Presenter
As Engagement Solutions Director, Bill Hennessy is focused on advancing the application of Persuasive DesignTM. He has developed and conducted seven Persuasive Design Labs with various clients. These labs help clients reframe their challenges and goals. Prior to joining Maritz, Bill was an Engagement Director with a technology consulting firm in St. Louis. There he managed client projects for numerous St. Louis companies, including Anheuser-Busch. Bill is the author of three books including his most recent, Weaving the Roots: How to Maximize Your Social Media Impact, published by HarperCollins in May 2009. His areas of expertise include writing, software design and development, engagement, and applied game sciences.

Don’t Miss Les Landes Speak on Getting to the Heart of Employee Engagement

Save the Date for February 28

Five Reasons to NOT Miss February’s Event:

  1. Meet Les Landes, author of the recently released “Getting to the Heart of Employee Engagement: The Power and Purpose of Imagination and Free Will in the Workplace” and have a chance to win an autographed copy of his book! (You must register by Feb. 18 for your chance to win)
  2. Ask about the 2013 IABC St. Louis Quill Awards
  3. Network with other IABC members and communicators in the St. Louis community.
  4. Eat lunch and learn something new in the middle of your week.
  5. It’s a chance to join IABC and take advantage of all the benefits it has to members!

The Details

When: Thursday, February 28, 11:30 a.m. – 1:15 p.m.
Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131
Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

Register here!

About Our Presenter

Businesses worldwide have been searching feverishly in recent years for the key to unleashing the power of people in the workplace. The reason is obvious: compelling evidence from countless studies has shown the commanding competitive advantage of high-engagement cultures when it comes to virtually every relevant business measure – sales, profitability, quality, customer satisfaction and more. While some attempts have been fruitful, deep-rooted employee engagement continues to elude most organizations.

Les Landes is president of Landes & Associates based in St. Louis. The firm provides an array of services designed to help organizations align marketing communication with employee engagement to improve overall performance. Landes formerly was a program director and creative supervisor with Maritz, Inc., and later was the head of corporate communications for Pet Incorporated before the company was acquired by General Mills.

Les will share fresh insights from his book on human nature at work that set the stage for a breakthrough in optimizing employee performance. He will explain how imagination and free will are inseparably linked – and why understanding that connection is vital to creating a trust-based organizational culture where employees love to work and customers love doing business. He also will touch on essential topics related to employee engagement, such as communication, continuous improvement and performance development.

December Luncheon: Charity Brainstorm Bash!

The holiday season is officially upon us! It’s also a time when everyone starts thinking of ways to give back.

This year, IABC St. Louis is turning its December luncheon event on its head – and you’re invited to help!  And the best part is, it’s for two great causes.

Join us for this unique opportunity to give back with your professional expertise and creativity. Representatives from two worthy organizations – Headway Clubhouse and Diversity Awareness Partnership – will join us to share a particular communications challenge their organization faces.

Then, you will divide into brainstorming teams, discuss the issue, and come up with solutions. You will then compile your ideas into a pre-formatted template. At the end of the session, you’ll deliver a simple, actionable communications plan to each organization on the spot!

It’s fun, creative and a unique way for you to help nonprofits in our area during the holidays. Plus, it’s the perfect way to connect with other communicators while enjoying lunch at Ces and Judy’s. 

All profits from the event will be donated to Headway Clubhouse and Diversity Awareness Partnership.

We hope you’ll join us to help us help these worthy causes!

When: Thursday, December 13, 11:30 a.m. – 1:15 p.m.

Where: Ces and Judy’s, 10405 Clayton Road, St. Louis, MO 63131

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

Click here to register!

Learn more about the two nonprofits you’ll be helping!



November Event: Mercy’s Crisis Communications Response to the Joplin Tornado

On May 22, 2011, disaster struck Joplin, Missouri, when a catastrophic Category 5 tornado ripped through the small town. The destruction was swift, but so was the response.

From the very onset of the disaster, Mercy Hospital’s team coordinated an intense network of communications both internally and externally. From national media coverage to communication with on-the-street personnel, the Mercy team deftly executed their crisis plan.

  • Get the inside story on how they executed it.
  • What did they do first?
  • How did they coordinate so much with such chaos around them?

Plus, you’ll hear about the philanthropic activities and communication that have occurred since that fateful day, including a major gift announcement and the filming of Extreme Makeover: Home Edition.

Hear firsthand how Mercy navigated this crisis and pick up tips that you can use to hone your own crisis communications plan…efore the day you really need it.

When: Thursday, November 15, 7:30 – 9:30 a.m.

Where: The Center of Clayton, 50 Gay Avenue, Clayton, MO 63105

Meeting fees: $30 – members, $40 – nonmembers, $20 – students

Register Now:

About Our Presenters:

Barb Meyer, Vice President of Marketing and Communications

As the Vice President of Marketing and Communications, Barb is responsible for all media relations for Mercy Health System. She will cover in depth the crisis communications response in Joplin immediately following the tornado and in the year after.

Nancy G. Schnoebelen, Director of Advancement Communications

As Director of Advancement Communications, Nancy manages Mercy’s philanthropic communications. She’ll be discussing the efforts following the tornado to raise philanthropic support for the rebuilding in Joplin.

Come to our Members-Only Orientation to IABC St. Louis!

Whether you just joined us or have been a member for a few months, we want to thank you for your decision to join IABC St. Louis.

To make sure you get the most out of your membership, we would like to give you a guided tour of all the resources and benefits membership provides. This small group meeting composed of members new to IABC in 2012 will allow for lots of questions, answers to your individual needs, and introductions to other new and experienced members. Join us in a state-of-the-art training lab at the BJC Learning Institute and learn how to reap all the rewards of membership. Morning refreshments provided!


Friday, November 16, 2012
8 – 9:30 a.m.

BJC Learning Institute
8300 Eager Road
2nd Floor, Suite 200
Saint Louis, MO. 63144

Telephone: 314-362-0983

MOSPRA 2012 Fall Conference

Doing the Right Thing: Helping your organization grow its reputation while gaining community support

The conference will be held from Thursday, Nov. 8, through Friday, Nov. 9, at the Crowne Plaza Hotel in Clayton, Mo.

Conference Details and Schedule

Click HERE to complete the online registration form for the 2012 Fall Conference.

Registration Deadline: Friday, Oct. 26, 2012
Hotel reservations must be made by Oct. 15 to receive the group rate.

Cost: MOSPRA Members: $100; Non-MOSPRA Members: $125

Please send your check made payable to MOSPRA to the School District of Clayton, Communications Department, #2 Mark Twain Circle, Clayton, MO 63105.

Hotel Accommodations: The conference will be held in Clayton at the Crowne Plaza Hotel, located at 7750 Carondelet Avenue, Clayton, MO 63105.

MOSPRA has reserved a block of rooms for conference attendees at a special $89/night room rate. Reservations must be made by Oct. 15 to take advantage of this rate. To make a reservation, visit, click to Book Online and use the group code MOQ, or call 1-800-439-5719 and reference MOSPRA when booking your room.


A Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story

Join IABC for a most Pinteresting panel presentation! Pinterest is the fastest-growing social network in history, with a user base of 1.4 million daily. Pinterest now produces more referral traffic than LinkedIn, Google+ and YouTube combined, making it a valuable tactic to enhance a brand’s web presence. Three St. Louis brands will demonstrate how they have leveraged this platform for marketing success.

Takeaways include:

  • Learn why Pinterest is important and why brands are flocking to this platform
  • Observe the different Pinterest approaches for companies and nonprofits
  • Understand how brands can integrate Pinterest into an overall marketing and communications strategy
  • Ask your Pinterest questions and get tips from Pinterest pros!


Thursday, October 25

11:30 a.m. – 1 p.m.


The Center of Clayton (Meeting Room C)

50 Gay Avenue
Clayton, MO 63105

Meeting fees:

$30 – members
$40 – nonmembers
$20 – students

About Our Presenters:

Jayme O’Renic, Build-A-Bear

Jayme is currently the Senior Manager, Digital Marketing for every kid’s “beary” favorite retailer – Build-a-Bear Workshop.  She’s been immersed in the digital marketing of Build-a-Bear for three years and will shed some light on how they are using the power of Pinterest today.

Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail, offering an interactive make-your-own stuffed animal retail-entertainment experience.

There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.

Leigh Walters, Missouri History Museum

Leigh’s experience includes integrating social media into marketing strategies and researching new ways to use this medium for agency clients in multiple industries. She currently manages social media strategies for the Missouri History Museum, where she has been the Assistant Director of Communications since 2011.

The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems.

The Missouri Historical Society, which operates the museum, has been active in the St. Louis community since 1866. Founding members organized the Missouri Historical Society “for the purpose of saving from oblivion the early history of the city and state.”

Amy Luna, Reliv International

Amy has been a Graphic Designer at Reliv International since 2006, designing for print publications and providing graphic support on the company’s social media team. A Pinterest enthusiast since the platform launched, Amy was the natural choice to manage Reliv’s Pinterest presence. She has played an integral role in several successful social media product launches.

Chesterfield-based Reliv International produces nutritional supplements that promote optimal health.

Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries.

Click here to register!


IABC September Event Cancelled

An unforeseen work conflict for our featured speaker, Casey Nolan of KSDK, requires that we cancel this month’s IABC professional development luncheon, “Tools of a Digital Storyteller,” scheduled for September 27.

Thank you to those of you who signed up for the presentation. Please know that IABC is committed to reliably bringing you high-value professional development opportunities every month and will continue to do so. We apologize for any inconvenience and appreciate your understanding. Our registration site will refund  registration fees in the coming days.

What next? Please join us on October 25 at Center of Clayton forA Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story.” You’ll learn practical strategies for using the fastest-growing social network in history to move your business forward. Hope to see you there!


Strategic Creative Communication Seminar – Kansas City

Empower yourself with a practical, field-tested, four-step system

This one-day workshop with popular IABC speakers Steve Crescenzo and Cindy Crescenzo gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

·         Develop the right research

·         Build your communication plan

·         Design strong tactics

·         Key in on the best channels to optimize your message

·         Measure your outcomes

·         Build a package that makes you shine

·         New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top… (it’s exhausting!)

Get the power you need with a practical, field-tested, four-step system that gives you all of the right tools to stay focused, on the right track and in the lead.

Address for the event:

Hyatt Place Kansas City Airport
7600 N.W. 97th Terrace
Kansas City, MO 64153
PH: 816-891-0871 / FX: 816-891-3436

Click here for more information or to register.