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http://iabcstl.org/2011/02/february-professional-development-meeting/
The BJC Brand Experience: A Case Study
Thursday, March 24, 2011
In 2008, BJC HealthCare was celebrating its 15th anniversary as one of the country’s largest nonprofit health care organizations but it realized it hadn’t proactively communicated to the community in more than 10 years. Since then, BJC has spent a great deal of time and thought on developing an overarching brand. When it launched the new brand, BJC faced a number of challenges, one of which was creating a successful system-wide brand while maintaining the individual needs of each medical facility.
At our March meeting, June McAllister Fowler, BJC’s vice president of corporate and public communications, will share why such a branding campaign has been important to the organization, how the campaign was developed and how the campaign has helped BJC achieve 85 percent of its branding objectives in three short years.
About the speaker:
June McAllister Fowler leads internal, external and public policy communications and community relations efforts on behalf of BJC HealthCare. She has responsibility for media relations, executive communications, community benefit, community affairs, health literacy, corporate marketing, creative services, Web development, media services and the award-winning employee newspaper, BJC Today. Fowler has received a number of awards in recognition of her leadership and service. Most recently, she was named the 2010 Corporate Executive of the year by St. Louis American newspaper. She was inducted into the YWCA of Metro St. Louis Academy of Leaders and was named one of the Most Influential Minority Business Leaders by the St. Louis Business Journal.
Meeting fees:
$30 – members
$40 – nonmembers
$20 – students
When:
11:30 a.m. – Registration and networking
12-1:30 p.m. – Program
Where:
Thursday, March 24, 2011 Sheraton Clayton Plaza Hotel
7730 Bonhomme Ave.St. Louis, MO 63105
Complimentary parking is available in the hotel garage.
http://iabcstl.org/2011/02/2011-bronze-quill-awards/
Is your communications project Best in Class?
Bronze Quill Call for Entries 2011
For more information regarding the process or to sponsor or volunteer please contact:
Chris Currington, Bronze Quill Chair.
The Bronze Quill Awards, sponsored annually by the chapter, recognize the best communication efforts in the region. Judged by other IABC chapters around the nation, a Bronze Quill is one of the most prestigious awards a communicator, designer, or marketing strategist can earn. Read the list of 2010 Bronze Quill Award winners.
IABC St. Louis celebrates those area professionals who executed marketing, communications, or public relations projects in 2010 that helped drive excellence. We welcome entries from companies of all sizes and industries and from agencies and in-house marketing departments. You do not need to be an IABC member to enter.
http://iabcstl.org/2011/01/win-an-amazon-kindle-from-iabc/
February is IABC Membership Month, and IABC St. Louis is celebrating big time – by offering discounts and prizes!
- No application fee (a $40 value) to anyone who joins IABC as a new member in February
- One winner will get to “pick a prize” – your choice between an Amazon Kindle 2 or Half Off the IABC annual membership fee (a $150 value!)
- New and current members are eligible! Any current member who refers a new member and every new member who joins IABC in February will be entered to win.
- Learn more and become a member here.
- For more information, or to refer a new member, please contact Annie Haarmann, VP of Membership.
http://iabcstl.org/2011/01/february-professional-development-luncheon-when-generations-collide/
Ann Johnson
Ann Johnson
Communications that Bridge the Gap: When Generations Collide
The days of cookie-cutter communications are gone. Today we face the challenge of communicating to a wide array of audience demographics. Learning how to target your communications to a specific audience and how to break through the clutter is critical to any successful communication effort.
As communication professionals, we often have access to a plethora of information about the audiences we are trying to reach: age, gender, buying habits, financial status, ethnicity and technology use. How do we tailor messages and choose communication vehicles to consistently reach each population segment?
Ann Johnson, senior communication consultant from Towers Watson, will focus on communicating to and engaging a diverse work force. Ann will share insights from Tower Watson’s Communication ROI(TM) study that shows how effective communications can provide a positive return on investment – beyond the bottom line to fulfilling an organization’s mission.
Topics will include:
- The opportunities (and overabundance) of social networking tools: Which ones can be most effective for your organization? And, just who is your online community?
- Generational marketing to appeal to the unique characteristics and mindsets of your audiences.
- Pervasive myths: Every 20-something is a web genius. Boomers are not online.
- How your audiences’ experiences shape their perceptions of the future.
- Tools to understand your audience and target communications, marketing and education.
- Is it time to dedicate a full-time position to web communications?
Ann Johnson
Ann Johnson leads Towers Watson’s communication and change management practice in St. Louis. She combines a deep understanding of individual behavior with change management process expertise and the ability to communicate information in accessible ways. Ann helps shape employee and leader behavior and works with clients to help people adapt to the ongoing, complex changes that make today’s global business environment.
Ann’s experiences range from explaining HR programs and helping leaders better connect with people in their organizations to improving the skills of first-time managers and easing the transition to new business strategies, processes and technology. She has helped her clients communicate a broad range of workforce program change – from pay and benefits to complex business process changes to critical senior leader messages.
Meeting fees:
$30 – Members registered and paying in advance
$40 – Non-members registered and paying in advance
$20 – Students registered and paying in advance
There will be a $5 additional fee for paying at the door.
When: Thursday, February 24, 2011
11:30 a.m. – Registration and Networking
12:00 p.m. – 1:30 p.m. – Lunch and Program
http://iabcstl.org/2011/01/special-thanks-to-our-sponsors/
Thank you to the Sponsors of the 2011 IABC/PRSA/CSPRC January Joint Meeting:
http://iabcstl.org/2010/12/january-joint-meeting/
The New News Consumer and the Future of News: Trends for 2011 and beyond
Wednesday, January 19, 2011
Amy S. Mitchell, Pew Research Center’s Project for Excellence in Journalism
With the hype surrounding social media, direct-to-consumer communication and user-generated content, what place does “news” hold in the minds of consumers? Does the news media still influence and impact people? How are consumers digesting news? Ms. Amy Mitchell, deputy director for the Pew Research Center’s Project for Excellence in Journalism and author of the Annual Report on the State of the News Media, will unpack these issues at the Jan. 19 meeting of PRSA, IABC and CSPRC. Mitchell will delve into the changing face of journalism, how the industry is managing the transition and emerging players for 2011. Join us for an informative and provocative session that’s sure to get you thinking in the New Year!
About Amy S. Mitchell
Amy S. Mitchell is Deputy Director for the Pew Research Center’s Project for Excellence in Journalism (PEJ). She is involved in all aspects of the PEJ, with a primary focus on designing and managing in-depth research reports including the Annual Report on the State of the News Media. She speaks regularly with outside groups on the changing face of journalism and consumer news habits. You can read more about Mitchell and her research at http://www.stateofthemedia.org/2010/.
Meeting fees:
$30 – members paying in advance
$35 – nonmembers paying in advance
$20 – students paying in advance
11:30 a.m. Registration and Networking
Noon Program
Meeting Location
Hilton St. Louis Frontenac
1335 South Lindbergh Blvd.
St. Louis, MO 63131
http://iabcstl.org/2010/11/5-useful-tools-from-the-integrated-marketing-summit/
IABC Membership Chair Melissa Moulton
IABC’s very own “Correspondent” Melissa Moulton attended the Integrated Marketing Summit. Here she shares some of the takeaways from the event.
From Melissa Moulton, ABC, IABC St. Louis Membership Chair and owner of Words By Design:
The Integrated Marketing Summit came to town Oct. 21 in pursuit of its mission, “to help marketing and advertising professionals drive revenue rapidly.” As an affiliate sponsor, IABC offered members a discount on the one-day seminar. While aimed more squarely at marketers, many topics also applied to communicators, such as:
- Integrated Social Media Marketing
- Social Relationship Management
- Integrating Offline with Online
- Proving the ROI of Social Media Marketing to the C-Suite
Many free or affordable web-based tools were offered up at “Affordable Apps Every Marketer Should Know About,” presented by St. Louis’ own Chris Kiersch, principal of myBusinessIntegrated, and Patrica Huges, president of e Plus Marketing. Here’s a sampling:
- www.manymoon.com – social productivity software
- www.flowtown.com – social media marketing platform
- www.tungle.me – for scheduling meetings
- http://itsmyurls.com – link all your online footprints
- www.batchblue.com – social CRM software
What’s more, a variety of case studies, white papers and PPT presentations are available for FREE on the IMS website. No membership, account sign-up or passwords required!
http://iabcstl.org/2010/11/december-professional-development-meeting-saying-thanks-creatively/
Thursday, December 9, 2010
Saying Thanks – Creatively
The end of the year is normally a time to show customers you appreciate their business. Some companies send promotional items with the company’s logo on it as a way of saying thanks. Others send out a box of chocolates or cookies with a holiday greeting. While that’s not a bad way to go – food is ALWAYS good, right? - there are some creative ways to thank your customers for their business.
At our December 9 meeting, panelists will showcase their customer appreciation campaigns using various types of media. Panelists will bring samples in this show-and-tell case studies program that promises to be entertaining as well as informative. Walk away with new ideas you’ll be able to use in thanking your clients or your company’s customers.
Panelists include:
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George Grimm-Howell, director, Buck Consultants
George leads Buck’s St. Louis communication practice, which includes a full-service team of writers, project managers, graphic designers and production specialists producing award-winning HR and marketing communications. He joined the firm in 1994 and has more than 15 years of communications experience. |
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Steve Hartman, creative director, Falk Harrison
Steve began his career at Falk Harrison and rejoined the firm in April 2010 after owning and operating his own agency, Creativille, for 10 years. Steve has earned national attention through his involvement in AIGA, The Professional Association for Design, as national board director and through judging numerous international, national and regional design competitions. Steve’s work has been recognized by all major design trade publications and can be seen in many design-related case-study books. |
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Maya Lunnemann, manager, Standing Partnership
Maya Lunnemann has expertise in integrated marketing and communications, stakeholder outreach, issues management, media relations and event strategy and management. She led the efforts of the first ever “Holiday Benetwit” to benefit the United Way’s 100 Neediest Cases in 2009. Prior to joining Standing Partnership, Maya served in advertising account management and public relations roles at Osborn & Barr Communications. Maya has been involved the National Agri-Marketing Association, St. Louis AgriBusiness Club, Ronald McDonald House Charities and Toastmasters International. |
Meeting fees:
- $30 – members registering and paying online
- $20 – students registering and paying online
- $40 – nonmembers registering and paying online
- $5 additional fee for registering but paying at the door
| When: | Where: |
| Thursday, December 9, 2010 | Hilton St. Louis Frontenac |
| 11:30 a.m. – Registration and networking
12-1:30 p.m. – Program |
1335 South Lindbergh Blvd. St. Louis, MO 63131 |
http://iabcstl.org/2010/10/october-luncheon/
Donna J Gamache, the Lawrence Group & Saint Louis Cellars
When the economy turns around and companies look to grow, will you be ready? What can you do now to make yourself and your skills a more valuable commodity within your organization or as an independent practitioner?
Donna J. Gamache, director of communications for the Lawrence Group, will share with you her principles for adding value as a communicator in today’s economic climate. Whether you are just beginning your career, have been with your employer for a while or are looking for an opportunity to showcase your communication skills, takeaways will include:
- How to grow and add value during these uncertain times.
- Selling yourself and your skills internally, laterally or externally.
- Ways to broaden your skills and how to use them in new ways and areas.
About Donna J. Gamache
Donna has enjoyed a successful career for 11 years at the Lawrence Group – one of St. Louis top building design and development firms. She launched their marketing department “from scratch” in 2009, when the company was posting $7 million in gross revenues.
Donna has grown and expanded her career at the Lawrence Group and watched its gross revenues steadily climb during that time, from 2008’s $7 million to a high of $57 million prior to the recent global recession.
Today she specializes in the company’s media relations, social media communications, publicity and corporate giving. She also has a sub-specialty in cross-cultural communications (US/China) and coaches colleagues for success on assignments in China in this now multinational company. She has a working proficiency in “Standard Mandarin,” and in 2005, Donna was part of a two-person leadership team that traveled to China to explore business opportunities for Lawrence Group. The result was a merging of Lawrence Group with another St. Louis design firm, Austin Tao & Associates, and the establishment of the Lawrence Group’s office in Beijing.
This past year Donna initiated a second career opportunity with Saint Louis Cellars, where she works in sales and on expanding the wine company’s social media presence to educate clients and prospects, authoring The Crush Pad blog. Donna used upselling skills to land the position in less than 24 hours.
She was previously with Cap Gemini in the role of knowledge manager at their St. Louis technical support center.
Donna serves on boards of Ameristar Casino Resort Spa in St. Charles, University of Missouri — St. Louis and ArtNetworking.com, an international online firm based in Los Angeles.
She attended California State Polytechnic University at Pomona, holds a bachelor’s degree in the psychology of learning from Webster University, with a minor in computer applications from their school of business and technology, and even though nobody has ever asked, she wants to say she graduated with honors and a 4.0 in her major.
Meeting fees:
$30 – members paying in advance
$40 – nonmembers paying in advance
$20 – students paying in advance
$5 additional fee for registering online but paying at the door
11:30 a.m. Registration and Networking
Noon Program
Meeting Location
Sheraton Clayton Plaza Hotel
7730 Bonhomme Avenue
St. Louis, MO 63105
(314) 863-0400
http://iabcstl.org/2010/10/integrated-marketing-summit-ims-2010/
IABC St. Louis is proud to be a sponsor of the 2010 Integrated Marketing Summit. As a sponsor, IABC St. Louis is able to offer our members a 20% discount on the registration fee. Simply use coupon code IABCSTL10 for the discount. For more info, visit www.integratedmarketingsummit.com.
About IMS: IMS is the signature summit for marketing and sales professionals in both B-to-B and B-to-C markets throughout the U.S. IMS provides actionable insights, expertise and cutting-edge information in a convenient, affordable one-day educational format. And the best continues, with next-day, hands.-on workshops presented by leading practitioners. About IMS Participants IMS participants are more than attendees – they are part of an interactive and ongoing community. IMS participants are knowledgeable marketing and advertising professionals and practitioners who want to go to the next level with their integrated marketing strategies.
- Corporate Marketing and Sales Professionals
- Advertising agency senior executive, creative, interactive, media buyers/planners and account management professionals
- PR professionals
- Specialized providers of marketing software and services
- Business owners looking for ways to drive revenue rapidly