Category:

Events

A Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story

http://iabcstl.org/a-pinterest-ing-panel-how-st-louis-companies-are-using-pinterest-to-tell-their-brand-story/

Join IABC for a most Pinteresting panel presentation! Pinterest is the fastest-growing social network in history, with a user base of 1.4 million daily. Pinterest now produces more referral traffic than LinkedIn, Google+ and YouTube combined, making it a valuable tactic to enhance a brand’s web presence. Three St. Louis brands will demonstrate how they have leveraged this platform for marketing success.

Takeaways include:

  • Learn why Pinterest is important and why brands are flocking to this platform
  • Observe the different Pinterest approaches for companies and nonprofits
  • Understand how brands can integrate Pinterest into an overall marketing and communications strategy
  • Ask your Pinterest questions and get tips from Pinterest pros!

When:

Thursday, October 25

11:30 a.m. – 1 p.m.

Where:

The Center of Clayton (Meeting Room C)

50 Gay Avenue
Clayton, MO 63105

Meeting fees:

$30 – members
$40 – nonmembers
$20 – students

About Our Presenters:

Jayme O’Renic, Build-A-Bear

Jayme is currently the Senior Manager, Digital Marketing for every kid’s “beary” favorite retailer – Build-a-Bear Workshop.  She’s been immersed in the digital marketing of Build-a-Bear for three years and will shed some light on how they are using the power of Pinterest today.

Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail, offering an interactive make-your-own stuffed animal retail-entertainment experience.

There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.

Leigh Walters, Missouri History Museum

Leigh’s experience includes integrating social media into marketing strategies and researching new ways to use this medium for agency clients in multiple industries. She currently manages social media strategies for the Missouri History Museum, where she has been the Assistant Director of Communications since 2011.

The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems.

The Missouri Historical Society, which operates the museum, has been active in the St. Louis community since 1866. Founding members organized the Missouri Historical Society “for the purpose of saving from oblivion the early history of the city and state.”

Amy Luna, Reliv International

Amy has been a Graphic Designer at Reliv International since 2006, designing for print publications and providing graphic support on the company’s social media team. A Pinterest enthusiast since the platform launched, Amy was the natural choice to manage Reliv’s Pinterest presence. She has played an integral role in several successful social media product launches.

Chesterfield-based Reliv International produces nutritional supplements that promote optimal health.

Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries.

Click here to register!

 

IABC September Event Cancelled

http://iabcstl.org/tools-of-a-digital-storyteller-how-ksdk%e2%80%99s-one-man-broadcasting-army-brings-home-news-from-around-the-world/

An unforeseen work conflict for our featured speaker, Casey Nolan of KSDK, requires that we cancel this month’s IABC professional development luncheon, “Tools of a Digital Storyteller,” scheduled for September 27.

Thank you to those of you who signed up for the presentation. Please know that IABC is committed to reliably bringing you high-value professional development opportunities every month and will continue to do so. We apologize for any inconvenience and appreciate your understanding. Our registration site will refund  registration fees in the coming days.

What next? Please join us on October 25 at Center of Clayton forA Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story.” You’ll learn practical strategies for using the fastest-growing social network in history to move your business forward. Hope to see you there!

 

Strategic Creative Communication Seminar – Kansas City

http://iabcstl.org/strategic-creative-communication-seminar/

Empower yourself with a practical, field-tested, four-step system

This one-day workshop with popular IABC speakers Steve Crescenzo and Cindy Crescenzo gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

·         Develop the right research

·         Build your communication plan

·         Design strong tactics

·         Key in on the best channels to optimize your message

·         Measure your outcomes

·         Build a package that makes you shine

·         New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top… (it’s exhausting!)

Get the power you need with a practical, field-tested, four-step system that gives you all of the right tools to stay focused, on the right track and in the lead.

Address for the event:

Hyatt Place Kansas City Airport
7600 N.W. 97th Terrace
Kansas City, MO 64153
PH: 816-891-0871 / FX: 816-891-3436
www.hyattplace.com

Click here for more information or to register.
http://www.iabc.com/sec/

Engaging a Community: A Case Study of Monsanto’s STL Grown Campaign

http://iabcstl.org/engaging-a-community-a-case-study-of-monsanto%e2%80%99s-stl-grown-campaign/

Doing good is also good for business. In today’s cultural environment, corporate social responsibility is no longer an option; it’s a must. Engaging the local community promotes a company’s mission, energizes employees and increases brand awareness. IABC invites you to learn how one of St. Louis’s leading companies used an innovative communications campaign to highlight and accelerate community engagement.

Join us on Thursday, August 23, as Jessica Simmons, marketing communications lead, and her colleagues from Monsanto discuss the company’s overall CSR strategy and take us inside the company’s “STL Grown” campaign. Launched in 2011, STL Grown blends employee volunteerism, community engagement and corporate philanthropy into a multi-channel campaign throughout St. Louis. The Monsanto team will share the communication strategies, tactics and measurement that have made the campaign such a success.

About the Campaign

Monsanto’s “STL Grown” is an initiative that aims to boost both the city and its spirit of volunteerism by awarding grants of as much as $15,000 to area schools and non-profits. It also features Monsanto employees that volunteer in the community.

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

When:
Thursday, August 23, 2012

11:30 a.m. – Registration and networking
12-1:30 p.m. – Program

Where:
Hilton St. Louis Frontenac
1335 South Lindbergh Blvd.
St. Louis, MO 63131

Registration is now closed. Please contact us at info@iabcstl.org for cancellations or late registration opportunities.

Take Your Networking to the Top

http://iabcstl.org/take-your-networking-to-the-top/

Your friends at IABC St. Louis know how to throw a party, and this time we’re going to blow the roof off the joint! Join area communications professionals on Thursday, June 28 from 5:30-7:30 p.m. for an evening of fun, food and fellowship at one of the coolest settings in St. Louis— Vin de Set’s rooftop deck.

We’ll provide the gourmet hors d’oeuvres and tips on how to make the most of networking opportunities. You provide your great ideas and a desire to learn more. Meet a colleague, make a connection, move a career.

Facilitator

Barbara Deters, communications manager at Ralcorp Holdings, will talk about networking etiquette, the proper way to use LinkedIn to grow your professional network and the importance of the initial face-to-face meeting.

Barbara moved here from Phoenix four years ago but began networking with St. Louis communicators eight months before she ever made her first visit. Once here, she worked to maintain those new relationships and grow her network even larger. Barbara serves her network by strategically connecting people who have a mutual interest or need. She welcomes opportunities to meet new people.

WHEN: Thursday, June 28, 2012

WHERE: Vin de Set Rooftop

2017 Chouteau Avenue
St. Louis, MO 63103

Click here to register

IABC St. Louis 2012 Bronze Quill Awards Recap

http://iabcstl.org/iabc-st-louis-2012-bronze-quill-awards-recap/

The 2012 Bronze Quill Awards were a resounding success! Thank you to all who made it happen. With the support of the entrants, judges, sponsors and most importantly, the Bronze Quill committee, the event came together beautifully! Feedback from the event has been rolling in, and we welcome you to fill out this survey if you have not done so already.

If you missed the event, check out the presentation of the awards here:

Thank you!

Platinum Sponsor: Towers Watson

In-Kind Sponsors: Midtown Printing, Kaffcorp Media, MGDG Services, Tara Kinsella Photography

Program Sponsors: Allsup, Buck Consultants, Graybar

Photos

You may view and download photos from the event from the 2012 Bronze Quill album on the IABC St. Louis Facebook Page. Special thanks to Tara Kinsella Photography for providing the photos.

Duplicate Awards

To order duplicate awards, please email Re-Essa Buckels: buckelsr@stlouiscity.com The cost for framed Bronze Quill certificates are: $30 for Award of Excellence; and $20 for Award of Merit. Or, you can purchase certificates only for $5 each.

Congratulations to the following winners of 2012 Bronze Quill Awards!

Government, Community and Customer Relations

Award of Merit:

Monsanto Washington D.C. Improving Agriculture Campaign

Paradowski Creative

Award of Excellence:

Forum on Reform: Small Business Initiative

Ascension Health, Shari Shane

Award of Excellence:

“Smoke-Free” O’Fallon, Missouri

City of O’Fallon

 

Employee/Member Communications

Award of Merit:

Graybar Employee Recognition Program, Cause for Applause

Graybar Corporate Communications

Award of Excellence:

Monsanto Information Security Awareness

Common Ground Public Relations

 

Human Resources and Benefits Communications

Award of Merit:

2012 Enrollment Campaign

Ingram Industries

Award of Excellence:

2012 Annual Enrollment Campaign

INTEGRIS Health

 

Brand Communication

Award of Excellence:

Graybar Identity Standards

Graybar Marketing Communications

 

Special Events

Award of Excellence:

Reliv Revolution

Reliv International

Award of Excellence:

“A Celebration to Honor Dr. Henry Givens”

Schumacher Creative

 

Electronic and Digital Communications

Award of Merit:

Solae online Newsletter: Using Digital media to Enhance Relationships  Solae, LLC

Award of Merit:

America’s Farmers Campaign Website

Monsanto

 

Publications

Award of Merit:

Lifestyle Magazine

Reliv International

Award of Excellence:

Graybar Outlook

Graybar Corporate Communications

Award of Excellence:

Graybar 2010 Annual Report

Graybar Corporate Communications

 

Writing

Award of Merit:

Ricky’s Story

Reliv International

Award of Merit:

2012 SAVVIS Enrollment Campaign

SAVVIS

Award of Merit:

Reggie’s Story

Annie Haarmann Consulting

Award of Excellence:

Graybar Outlook Fall Cover Story

Graybar Corporate Communications

 

Internal Publication Design

Award of Merit:

FY 2011 Environmental Stewardship Program Report

Ascension Health, Lisa Roserburg

Award of Excellence:

2012 SAVVIS Enrollment Campaign

SAVVIS

Award of Excellence:

2011 Enrollment Campaign

Gaylord Entertainment

 

External Publication Design

Award of Merit:

Advantes – Invest, live, rebuild, sell

Wilson Monnig Creative

Award of Merit:

Falling in Love…Fundraising Materials

St. Louis Community College

Award of Merit:

“With a Grateful Heart” The Sarah Community Campaign Brochure

Almanac, Inc.

Award of Excellence:

Cancer Support Community of Greater St. Louis Brochure System

Enrich

Award of Excellence:

www.discovermonet.com, A Teaching and Learning Resource of the St. Louis Art Museum

Almanac, Inc.

 

Interactive Media Design Category

Award of Merit:

Graybar FTTx Trailer

Graybar Marketing Communications

Award of Merit:

www.graybar.com Graybar Website

Graybar Marketing Communications

Award of Excellence:

Aflac’s Entry to Fortune’s “Best Places to Work”

Fleishman-Hillard Creative

 

Video Program for External Audience

Award of Merit:

Proud to Be St. Louis Grown Videos

Monsanto

Award of Excellence:

St. Louis: Pulse of the Region Video

Vector Communications Corporation

Make Your Mark: Enter the 2012 Pacific Plains Silver Quill Awards

http://iabcstl.org/make-your-mark-enter-the-2012-silver-quill-awards/


Earn more accolades for your great communications work by entering the IABC Pacific Plains Silver Quill Awards today! This competition provides the perfect opportunity to receive a stamp of approval for your best work, to get more bling for your bucks, and to impress your clients and colleagues.

Also, you can double your ROI and maximize your exposure among regional colleagues by simply repackaging your other Gold Quill or local chapter Quill entry and submitting it for the Silver Quill Awards as well.

Start planning now. Early bird deadline is Friday, May 11, and the final deadline is Friday, May 25.

Visit http://pacificplains.iabc.com for the Silver Quill scoop, including the 2012 Silver Quill Call for Entries brochure with all the information you need.

The IABC Pacific Plains Region embraces 20 IABC chapters in 19 states from Illinois to Hawaii. The Region supports chapter leaders and members with resources and professional development opportunities.

 

IABC April Social Media Seminar

http://iabcstl.org/iabc-april-social-media-seminar/

The tools and techniques of social media open up powerful new possibilities to professional communicators. Whether you’re a social media novice, a pioneer, or somewhere in-between, join IABC St. Louis on April 19th for Be Social, a half-day seminar that will inspire and equip you to excel in leveraging interactive online communities.

This engaging, fast-paced event will feature an eclectic mix of expert presenters sharing a range of compelling topics – from big-picture strategies, to practical applications, to best-in-class case studies.

You’ll choose from two tracks of speakers that include:

  • Branding and engagement experts from Hardee’s and Nestle Purina Petcare Company
  • Expert consultants on SEO and lead generation
  • Specialists in maximizing your presence on Facebook, Twitter and LinkedIn

Walk away with tangible ideas for advancing social media within your own organization or on behalf of your clients. Be Heard. Belong. Be More. Be Social.

Meeting fees:
$75 – members
$100 – nonmembers
$50 – students
Includes 1/2 day of social media sessions, continental breakfast and lunch provided by Hardees

When:
Thursday, April 19, 2012

Agenda:
7:30-8 a.m. – Registration and networking
8-8:45 a.m. – Opening Session: The New Social World | Chris Reimer and Aaron Manfull
9-9:30 a.m. – Goal Track: Customer Engagement | Heather Reed    
9-9:30 a.m. – Channel Track:  LinkedIn | Nick Gilham

9:45-10:15 a.m. – Goal Track: Lead Generation | Erin Eschen Moloney
9:45-10:15 a.m. – Channel Track: Twitter | Brad Hogenmiller
10:30-11 a.m. – Goal Track: SEO | Andy Barnett
10:30-11 a.m. – Channel Track:Facebook | Mike Spakowski
11:15 a.m.-Noon – Closing Session: Hardee’s Case Study | Jenna Petroff

Where:
Center of Clayton

50 Gay Avenue, Clayton, MO 63105
Map it!

Registration for this event is closed. If you have any questions, please contact us at info@iabcstl.org. Thank you to everyone who has registered. We are looking forward to a great event!


Sponsored By:

Hardees Logo  

Be Social Presenters

Chris Reimer

@Rizzotees

Bio:

Chris Reimer is an award-winning social media strategist and brings a unique background to the world of social media. He is VP of Social Media at Falk Harrison, a design agency in St. Louis, MO that specializes in branding, design and social media. He graduated from Marquette University in 1993 with a B.S. in Accounting, became a CPA in 1995, and then served as Chief Financial Officer of several organizations around St. Louis. In 2007 he started a funny t-shirt company called Rizzo Tees, and began marketing his shirts (and himself) on Twitter. A Facebook fan page soon followed, and then two blogs. The lessons learned by marketing Rizzo Tees exclusively via social media allowed him to make the improbable leap from CPA to ad man.

He was named 2010′s Most Influential Twitter User in St. Louis by STLTweets.com. Other awards include the The Riverfront Times 2011 Web Award for Best Twitterer in St. Louis, the 2011 BMA-TAM “Best-in-Class” award for Falk Harrison’s “Save Pratzel’s” social media campaign, and the 2012 Riverfront Times Web Award for the Pratzel’s campaign. Entrepreneur Magazine named him one of the top Twitter users in the world to follow if you’re new to the service.

Session Preview: The New Social World
How to get more followers on Twitter? Should I use Hootsuite or Tweetdeck? How can I use social media to sell more product? These are three of the most popular questions asked about social media, but what are we forgetting? There are some key truths we must first learn to live by before really being prepared to succeed in social media. Chris Reimer, Vice President of Social Media, calls these truths “The 5 Unforgettables of Our New Social World.” Chris presents these five maxims and answers your questions on new media.

Watch a video preview

Aaron Manfull

@manfull

Bio:

Aaron Manfull was named the 2011 Dow Jones Teacher of the Year and has spent the last 14 years advising student media in Iowa and Missouri and for more than half of that time his students have been working online with digital media. Aaron currently advises media at Francis Howell North High School in St. Charles, MO, and was named the 2011 Dow Jones Teacher of the Year. In addition to his teaching and advising duties, Aaron serves as the Journalism Education Association’s Digital Media Chair, heading their site, JEADigitalMedia.org.

Aaron has taught numerous web design courses for students and advisers. The Dow Jones Newspaper Fund named him a Distinguished Adviser in 2009 and the National Scholastic Press Assoc. honored him with their Pioneer Award in 2010.

Session Preview: The New Social World
Get Schooled in Social Media. High Schoolers are using social media for more than party pics and bullying. Are you? Learn how high school journalists are being just as creative and innovative as pros when it comes to social media. Their free ticket to test and try things at will makes the environment a rich one. They’re doing much of what you want to be doing: Targeting their market. Sharing their work. Engaging in conversation. Expanding their reach.

Watch a video preview

Heather Reed

 

Bio:

Heather Reed began her venture into the world of digital marketing in 2010 with Nestle Purina Petcare Company.  She currently works with twenty-two Purina brands on engagement, customer service, and promotions in the social space, as well reaching consumers outside of Purina’s properties.  She has taken on a consulting project with design firm, Kuhlmann-Leavitt, Inc. and has studied Interactive Digital Media at Webster University. In addition to her social media expertise, she has vast experience in training and development with an emphasis on customer service.  To learn more about Heather, visit her website, www.heatherreedoriginals.com or connect with her at  www.linkedin.com/in/heatherreedoriginals.

Session Preview: Goal: Customer Engagement | “Socialize” Your Social Space
In this session, Heather will discuss customer service vs. engagement and highlight how this relates to consumers in the digital world.

Nick Gilham

@NickGilham

Bio:

Nick Gilham is a personal branding and social media consultant.  He is the founder of A Branded You and works with small business owners and job seekers to help them effectively market themselves online.  Nick holds an MBA from Washington University and has over 10 years of experience in the technology field.

Session Preview: Channel: LinkedIn
LinkedIn is a critical tool for business success.  While many have an account on the service, very few feel that they utilize the service effectively.  In this session, Nick Gilham, founder of A Branded You, will outline steps you can take today to leverage your LinkedIn profile to find a new job and develop new business relationships.  He will also cover the many tools LinkedIn offers to get key insights about a company and to “spy” on colleagues and competitors.  This will be a jam-packed session of information you can begin utilizing immediately.

Erin Moloney

@ErinE

Bio:

Erin Eschen Moloney is a new media marketing strategist specializing in Social Media Marketing, Online Advertising, E-mail Marketing, Search Engine Optimization (SEO) and Web design for conversion. She is the Online & Social Media Marketing Manager at Perficient, Inc., a publicly traded national IT consulting firm based in St. Louis, MO. She developed a social media strategy that leverages the firm’s industry thought leadership and technology expertise to drive brand visibility, traffic and leads. Erin oversees an extremely active social media content program that includes five blogs, many Twitter profiles and YouTube and SlideShare accounts.

Previously, Erin directed online marketing at Network Solutions, where she managed a marketing team that optimized hundreds of e-commerce and lead generation web sites resulting in thousands of top ten search engine rankings. She has also managed a multi-million dollar online advertising budget for Scottrade, one of the largest Internet advertisers in the country. Erin is on the boards for the Saint Louis chapters for the Business Marketing Association and  the Social Media Club.

Session Preview: Goal: Lead Generation | Real-World Success Driving Leads from Social Media
Many companies from small to large are starting to dip their toes into social media. “Twitter” and “Facebook” have become buzz-words with user-bases large enough to warrant the expectation that a brand figure out how to at least participate. But simply building a Facebook fan page and a Twitter profile are not enough. In this session, Erin Moloney will tell the story of how an enterprise technology consulting firm laid the foundation for a social media marketing strategy two years ago that now feeds the sales pipeline with targeted, qualified leads, and more than doubled traffic to the company’s web properties, among other successes. Erin will provide suggestions for content generation standards and effective social engagement tactics. Marketing managers will learn how to prove to leadership that social media can drive leads, and business owners and executives can use what they learn in this session to better.

Brad Hogenmiller

@javastl

Bio:

Brad Hogenmiller is a digital marketing strategist, speaker, and networker. He serves as both the director of Social Media for Infuz and the president of Social Media Club St. Louis (SMCSTL.com). He focuses on leveraging online and traditional communication channels to drive bottom line gains for companies.

Session Preview: Channel: Twitter | Building Relationships Through Twitter
If our lives are defined by our relationships, how are tools like Twitter changing how we relate? From brands to individuals, communication is evolving to meet the needs of our faced-paced lives and our short attention spans. Find out how to use Twitter as a conduit to build relationships. Learn how to build connections and trust 140 characters at a time. Understand what it takes to be a trusted voice on the STL Twitter index.

 

 

Andy Barnett

@andybarnett

Bio:

With more than a decade of digital marketing experience, he has developed and executed digital strategies for a broad array of healthcare, financial services, consumer marketing companies and professional service companies. His areas of expertise include all aspects of search engine marketing, digital marketing, web analytics, information architecture and project managing large-scale website development projects. Prior to joining Elasticity, he was a Vice President and Global Digital Practice Group Leader at Fleishman-Hillard. Before joining FH, he was the Director, Search Engine Optimization at Outrider (now GroupM Search), one of the nation’s largest search marketing firms. His portfolio of online media work includes Charter Communications, Visa, Western Union, Microsoft, Washington Redskins, AT&T, Sears, Merck, Bristol-Myers Squibb, AstraZeneca, Amgen, Novartis, The Federal Reserve Bank of St. Louis and more.

Session Preview: Channel: The Convergence of Social Media and SEO
From recent algorithm changes to fundamental shifts in consumer behavior, the impact of social media on search engine results has never been more profound. In this session, we’ll explore the convergence of social media and search engine optimization (SEO), separating myth from reality and uncovering actionable insights to help your business get more out of both channels.

Mike Spakowski

@mspako

Bio:

Mike Spakowski is a Principal/Creative Director at Atomicdust. More than 11 years after founding Atomicdust, Mike is actively involved in day-to-day design strategy, art direction and studio management. As Creative Director, he strives for design excellence and sets the tone for the work created by Atomicdust. The studio’s work has been recognized by the One Show, Step, Print, and Create Magazines as well as local and regional Addy awards.

Session Preview: Channel: Facebook | Putting your Best Face Forward: A story about exploring new ideas
Coming soon

 

 

Jenna Petroff

@jennapet

Bio:

Jenna Petroff  is the Public Relations and Social Media Manager for Hardee’s Food Systems, Inc., a subsidiary of CKE Restaurants (also parent company to Carl’s Jr.), and of the largest quick-serve restaurant chains in the U.S. Jenna co-founded the chain’s social media program in 2008 and currently spearheads all publicity efforts, is part of the company and agency team leading community optimization, co-directs regional Facebook communications, manages the Flickr site, is the voice of the brand on Twitter and Google+, and presides over the brand’s Pinterest page.

Specializing in influencer relations, project development and management, emerging media strategy/tactics, integrated marketing programs, and planned giving administration, Jenna is a frequent speaker and presenter at both on and offline events and conferences, including: Vocus, Social Fresh St. Louis, American Marketing Association (AMA), Public Relations Society of America (PRSA), RealTimeNY 11, ExactTarget Connections 2011, Show Me the Blog and Social:IRL. Her work has been honored and acknowledged by several organizations and outlets, including: QSR Magazine (Best in Social Media, 2009), AMA (Best in Bold Marketing, 2011), ExactTarget (Best Social Media Campaign – Hardee’s 50th Anniversary, 2011), Forrester Groundswell (Most Energizing Campaign Finalist – B to C, 2011), and OMMA (Best Integrated Online Campaign Finalist, 2011). On the side, Jenna is a fashion/lifestyle blogger, a self-professed word nerd, super mom, accessories addict, volunteer, sarcasm connoisseur, insomniac, control freak…oh, and her favorite word is magniloquent.

Session Preview: The Business of Social Media
Ever know a business to blanket an area with mailers just because they “liked” the neighborhood? How about bankrupting a company with a Super Bowl ad buy because the executives “like” football? Do companies make decisions on vendors, agencies of record or promotional partners because they have a “friend” there? Okay. That sometimes happens. But it’s usually in conjunction with a solid track record and desired services and/or products. The bottom line is this…social media is not about making friends and wanting people to like you. It’s about affecting the bottom line. And like all marketing programs, it needs to be under constant review. Not only to stay on top of trends and adjust to the ever-changing digital landscape, but especially to make sure that it is still a strategic part of a comprehensive marketing plan with objectives, metrics and most of all…return. And if you happen to get people to like you and be your friend along the way, well, as we say at Hardee’s, “That’s just gravy!”  

Watch a video preview

 

Bronze Quill Deadline Extended!

http://iabcstl.org/bronze-quill-deadline-extended/

By popular demand, IABC St. Louis has extended the deadline for our annual Bronze Quill Awards. This year’s awards had a tight timeline, and we want to ensure everyone who wanted to submit an award entry has a chance. We have extended the deadline to 5 p.m. on Monday, March 19.

As of today, you have 7 days or 168 hours or 10,080 minutes to finish up your award entry applications! Already submitted an award entry? Submit another one! You can enter as many awards as you want!

Pro-Bono Panel Discussion – Grow Your Community, Grow Your Career

http://iabcstl.org/pro-bono-panel-discussion-%e2%80%93-grow-your-community-grow-your-career/

Pro-bono work can be rewarding and fulfilling experience that lets you grow as a person while you help grow your community. And when done the right way, you can grow your career as well. Join us on Thursday, March 22 when several local experts discuss the career benefits of pro bono work and and the keys to having a rewarding volunteer experience, including:

  • How pro-bono work can stretch you as a communicator and hone less
    frequently used skills.
  • Tips on expanding your professional and personal networks.
  • Gain valuable consulting and client management skills.
  • Questions to ask before beginning a pro-bono  project or volunteer position.

About the Panel

Julie Steininger is a senior vice president at Standing Partnership. She works with clients in complex industries to build value and trust with the audiences that matter most to them.

She leads Standing’s Agriculture and Nutrition team and has extensive experience in the plant and life sciences industry, including community relations, crisis planning and industry affairs support.

Julie holds a Master of Liberal Arts degree from Washington University in St. Louis and a Bachelor of Arts degree in English from Drake University in Des Moines, Iowa. She is a member of the Public Relations Society of America, the St. Louis Agribusiness Club, a graduate of Coro’s Women in Leadership program, and served on the board of the Coro Women in Leadership Alumni Association.

 

 

Michelle “Mike” Ochonicky, Executive Director of BoardLinkSTL – Started in 2005, BoardLinkStL offers a unique service for St. Louis area nonprofit organizations seeking qualified board members.  Additionally, BoardLinkStL trains individuals who wish to serve as board members for area nonprofits.

 

 

Melissa Moulton – Independent Practitioner

After a stint in corporate communications, Melissa established her solo practice, Words by Design, over a decade ago.  Her “career” as a volunteer has been long, diverse, strategic and enriching.

 

 

 

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

When:
Thursday, March 22, 2012

11:30 a.m. – Registration and networking
12-1:30 p.m. – Program

Where:
New Location!

Ces and Judy’s at Le Chateau, 10405 Clayton Road, St. Louis, MO 63131

Click here to register.