Category:

Events

November Event: Mercy’s Crisis Communications Response to the Joplin Tornado

http://iabcstl.org/november-event-mercy%e2%80%99s-crisis-communications-response-to-the-joplin-tornado/

On May 22, 2011, disaster struck Joplin, Missouri, when a catastrophic Category 5 tornado ripped through the small town. The destruction was swift, but so was the response.

From the very onset of the disaster, Mercy Hospital’s team coordinated an intense network of communications both internally and externally. From national media coverage to communication with on-the-street personnel, the Mercy team deftly executed their crisis plan.

  • Get the inside story on how they executed it.
  • What did they do first?
  • How did they coordinate so much with such chaos around them?

Plus, you’ll hear about the philanthropic activities and communication that have occurred since that fateful day, including a major gift announcement and the filming of Extreme Makeover: Home Edition.

Hear firsthand how Mercy navigated this crisis and pick up tips that you can use to hone your own crisis communications plan…efore the day you really need it.

When: Thursday, November 15, 7:30 – 9:30 a.m.

Where: The Center of Clayton, 50 Gay Avenue, Clayton, MO 63105

Meeting fees: $30 – members, $40 – nonmembers, $20 – students

Register Now: https://events.r20.constantcontact.com/register/eventReg?llr=klve7pkab&oeidk=a07e6krgy6nc740d3f8&oseq=

About Our Presenters:

Barb Meyer, Vice President of Marketing and Communications

As the Vice President of Marketing and Communications, Barb is responsible for all media relations for Mercy Health System. She will cover in depth the crisis communications response in Joplin immediately following the tornado and in the year after.

Nancy G. Schnoebelen, Director of Advancement Communications

As Director of Advancement Communications, Nancy manages Mercy’s philanthropic communications. She’ll be discussing the efforts following the tornado to raise philanthropic support for the rebuilding in Joplin.

Come to our Members-Only Orientation to IABC St. Louis!

http://iabcstl.org/you%e2%80%99re-invited-to-a-members-only-orientation-to-iabc-st-louis/

Whether you just joined us or have been a member for a few months, we want to thank you for your decision to join IABC St. Louis.

To make sure you get the most out of your membership, we would like to give you a guided tour of all the resources and benefits membership provides. This small group meeting composed of members new to IABC in 2012 will allow for lots of questions, answers to your individual needs, and introductions to other new and experienced members. Join us in a state-of-the-art training lab at the BJC Learning Institute and learn how to reap all the rewards of membership. Morning refreshments provided!

RSVP to info@iabcstl.org.

Friday, November 16, 2012
8 – 9:30 a.m.

BJC Learning Institute
8300 Eager Road
2nd Floor, Suite 200
Saint Louis, MO. 63144

Telephone: 314-362-0983

MOSPRA 2012 Fall Conference

http://iabcstl.org/mospra-2012-fall-conference/

Doing the Right Thing: Helping your organization grow its reputation while gaining community support

The conference will be held from Thursday, Nov. 8, through Friday, Nov. 9, at the Crowne Plaza Hotel in Clayton, Mo.

Conference Details and Schedule

Click HERE to complete the online registration form for the 2012 Fall Conference.

Registration Deadline: Friday, Oct. 26, 2012
Hotel reservations must be made by Oct. 15 to receive the group rate.

Cost: MOSPRA Members: $100; Non-MOSPRA Members: $125

Please send your check made payable to MOSPRA to the School District of Clayton, Communications Department, #2 Mark Twain Circle, Clayton, MO 63105.

Hotel Accommodations: The conference will be held in Clayton at the Crowne Plaza Hotel, located at 7750 Carondelet Avenue, Clayton, MO 63105.

MOSPRA has reserved a block of rooms for conference attendees at a special $89/night room rate. Reservations must be made by Oct. 15 to take advantage of this rate. To make a reservation, visit www.cpclayton.com, click to Book Online and use the group code MOQ, or call 1-800-439-5719 and reference MOSPRA when booking your room.

 

A Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story

http://iabcstl.org/a-pinterest-ing-panel-how-st-louis-companies-are-using-pinterest-to-tell-their-brand-story/

Join IABC for a most Pinteresting panel presentation! Pinterest is the fastest-growing social network in history, with a user base of 1.4 million daily. Pinterest now produces more referral traffic than LinkedIn, Google+ and YouTube combined, making it a valuable tactic to enhance a brand’s web presence. Three St. Louis brands will demonstrate how they have leveraged this platform for marketing success.

Takeaways include:

  • Learn why Pinterest is important and why brands are flocking to this platform
  • Observe the different Pinterest approaches for companies and nonprofits
  • Understand how brands can integrate Pinterest into an overall marketing and communications strategy
  • Ask your Pinterest questions and get tips from Pinterest pros!

When:

Thursday, October 25

11:30 a.m. – 1 p.m.

Where:

The Center of Clayton (Meeting Room C)

50 Gay Avenue
Clayton, MO 63105

Meeting fees:

$30 – members
$40 – nonmembers
$20 – students

About Our Presenters:

Jayme O’Renic, Build-A-Bear

Jayme is currently the Senior Manager, Digital Marketing for every kid’s “beary” favorite retailer – Build-a-Bear Workshop.  She’s been immersed in the digital marketing of Build-a-Bear for three years and will shed some light on how they are using the power of Pinterest today.

Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail, offering an interactive make-your-own stuffed animal retail-entertainment experience.

There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.

Leigh Walters, Missouri History Museum

Leigh’s experience includes integrating social media into marketing strategies and researching new ways to use this medium for agency clients in multiple industries. She currently manages social media strategies for the Missouri History Museum, where she has been the Assistant Director of Communications since 2011.

The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems.

The Missouri Historical Society, which operates the museum, has been active in the St. Louis community since 1866. Founding members organized the Missouri Historical Society “for the purpose of saving from oblivion the early history of the city and state.”

Amy Luna, Reliv International

Amy has been a Graphic Designer at Reliv International since 2006, designing for print publications and providing graphic support on the company’s social media team. A Pinterest enthusiast since the platform launched, Amy was the natural choice to manage Reliv’s Pinterest presence. She has played an integral role in several successful social media product launches.

Chesterfield-based Reliv International produces nutritional supplements that promote optimal health.

Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women’s health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries.

Click here to register!

 

IABC September Event Cancelled

http://iabcstl.org/tools-of-a-digital-storyteller-how-ksdk%e2%80%99s-one-man-broadcasting-army-brings-home-news-from-around-the-world/

An unforeseen work conflict for our featured speaker, Casey Nolan of KSDK, requires that we cancel this month’s IABC professional development luncheon, “Tools of a Digital Storyteller,” scheduled for September 27.

Thank you to those of you who signed up for the presentation. Please know that IABC is committed to reliably bringing you high-value professional development opportunities every month and will continue to do so. We apologize for any inconvenience and appreciate your understanding. Our registration site will refund  registration fees in the coming days.

What next? Please join us on October 25 at Center of Clayton forA Pinterest-ing Panel: How St. Louis Companies Are Using Pinterest to Tell Their Brand Story.” You’ll learn practical strategies for using the fastest-growing social network in history to move your business forward. Hope to see you there!

 

Strategic Creative Communication Seminar – Kansas City

http://iabcstl.org/strategic-creative-communication-seminar/

Empower yourself with a practical, field-tested, four-step system

This one-day workshop with popular IABC speakers Steve Crescenzo and Cindy Crescenzo gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need. New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top—all of these factors are driving a massive shift in how organizations communicate to each and every audience – from employees to communities to the world at large. This one-day workshop gives you all of the tools you need to be a leader in strategic communication. Walk away with a big picture plan, the how-to tactics and tangible take-aways you need.

Who Should Attend
Whether you’re communicating with employees, targeted audiences or the general public, this seminar gives you powerful strategies for smart communication.

What You’ll Learn

·         Develop the right research

·         Build your communication plan

·         Design strong tactics

·         Key in on the best channels to optimize your message

·         Measure your outcomes

·         Build a package that makes you shine

·         New media, social integration, changing demographics, shifting corporate cultures, global challenges, the constant need to stay ahead and on top… (it’s exhausting!)

Get the power you need with a practical, field-tested, four-step system that gives you all of the right tools to stay focused, on the right track and in the lead.

Address for the event:

Hyatt Place Kansas City Airport
7600 N.W. 97th Terrace
Kansas City, MO 64153
PH: 816-891-0871 / FX: 816-891-3436
www.hyattplace.com

Click here for more information or to register.
http://www.iabc.com/sec/

Engaging a Community: A Case Study of Monsanto’s STL Grown Campaign

http://iabcstl.org/engaging-a-community-a-case-study-of-monsanto%e2%80%99s-stl-grown-campaign/

Doing good is also good for business. In today’s cultural environment, corporate social responsibility is no longer an option; it’s a must. Engaging the local community promotes a company’s mission, energizes employees and increases brand awareness. IABC invites you to learn how one of St. Louis’s leading companies used an innovative communications campaign to highlight and accelerate community engagement.

Join us on Thursday, August 23, as Jessica Simmons, marketing communications lead, and her colleagues from Monsanto discuss the company’s overall CSR strategy and take us inside the company’s “STL Grown” campaign. Launched in 2011, STL Grown blends employee volunteerism, community engagement and corporate philanthropy into a multi-channel campaign throughout St. Louis. The Monsanto team will share the communication strategies, tactics and measurement that have made the campaign such a success.

About the Campaign

Monsanto’s “STL Grown” is an initiative that aims to boost both the city and its spirit of volunteerism by awarding grants of as much as $15,000 to area schools and non-profits. It also features Monsanto employees that volunteer in the community.

Meeting fees:
$30 – members
$40 – nonmembers
$20 – students

When:
Thursday, August 23, 2012

11:30 a.m. – Registration and networking
12-1:30 p.m. – Program

Where:
Hilton St. Louis Frontenac
1335 South Lindbergh Blvd.
St. Louis, MO 63131

Registration is now closed. Please contact us at info@iabcstl.org for cancellations or late registration opportunities.

Take Your Networking to the Top

http://iabcstl.org/take-your-networking-to-the-top/

Your friends at IABC St. Louis know how to throw a party, and this time we’re going to blow the roof off the joint! Join area communications professionals on Thursday, June 28 from 5:30-7:30 p.m. for an evening of fun, food and fellowship at one of the coolest settings in St. Louis— Vin de Set’s rooftop deck.

We’ll provide the gourmet hors d’oeuvres and tips on how to make the most of networking opportunities. You provide your great ideas and a desire to learn more. Meet a colleague, make a connection, move a career.

Facilitator

Barbara Deters, communications manager at Ralcorp Holdings, will talk about networking etiquette, the proper way to use LinkedIn to grow your professional network and the importance of the initial face-to-face meeting.

Barbara moved here from Phoenix four years ago but began networking with St. Louis communicators eight months before she ever made her first visit. Once here, she worked to maintain those new relationships and grow her network even larger. Barbara serves her network by strategically connecting people who have a mutual interest or need. She welcomes opportunities to meet new people.

WHEN: Thursday, June 28, 2012

WHERE: Vin de Set Rooftop

2017 Chouteau Avenue
St. Louis, MO 63103

Click here to register

IABC St. Louis 2012 Bronze Quill Awards Recap

http://iabcstl.org/iabc-st-louis-2012-bronze-quill-awards-recap/

The 2012 Bronze Quill Awards were a resounding success! Thank you to all who made it happen. With the support of the entrants, judges, sponsors and most importantly, the Bronze Quill committee, the event came together beautifully! Feedback from the event has been rolling in, and we welcome you to fill out this survey if you have not done so already.

If you missed the event, check out the presentation of the awards here:

Thank you!

Platinum Sponsor: Towers Watson

In-Kind Sponsors: Midtown Printing, Kaffcorp Media, MGDG Services, Tara Kinsella Photography

Program Sponsors: Allsup, Buck Consultants, Graybar

Photos

You may view and download photos from the event from the 2012 Bronze Quill album on the IABC St. Louis Facebook Page. Special thanks to Tara Kinsella Photography for providing the photos.

Duplicate Awards

To order duplicate awards, please email Re-Essa Buckels: buckelsr@stlouiscity.com The cost for framed Bronze Quill certificates are: $30 for Award of Excellence; and $20 for Award of Merit. Or, you can purchase certificates only for $5 each.

Congratulations to the following winners of 2012 Bronze Quill Awards!

Government, Community and Customer Relations

Award of Merit:

Monsanto Washington D.C. Improving Agriculture Campaign

Paradowski Creative

Award of Excellence:

Forum on Reform: Small Business Initiative

Ascension Health, Shari Shane

Award of Excellence:

“Smoke-Free” O’Fallon, Missouri

City of O’Fallon

 

Employee/Member Communications

Award of Merit:

Graybar Employee Recognition Program, Cause for Applause

Graybar Corporate Communications

Award of Excellence:

Monsanto Information Security Awareness

Common Ground Public Relations

 

Human Resources and Benefits Communications

Award of Merit:

2012 Enrollment Campaign

Ingram Industries

Award of Excellence:

2012 Annual Enrollment Campaign

INTEGRIS Health

 

Brand Communication

Award of Excellence:

Graybar Identity Standards

Graybar Marketing Communications

 

Special Events

Award of Excellence:

Reliv Revolution

Reliv International

Award of Excellence:

“A Celebration to Honor Dr. Henry Givens”

Schumacher Creative

 

Electronic and Digital Communications

Award of Merit:

Solae online Newsletter: Using Digital media to Enhance Relationships  Solae, LLC

Award of Merit:

America’s Farmers Campaign Website

Monsanto

 

Publications

Award of Merit:

Lifestyle Magazine

Reliv International

Award of Excellence:

Graybar Outlook

Graybar Corporate Communications

Award of Excellence:

Graybar 2010 Annual Report

Graybar Corporate Communications

 

Writing

Award of Merit:

Ricky’s Story

Reliv International

Award of Merit:

2012 SAVVIS Enrollment Campaign

SAVVIS

Award of Merit:

Reggie’s Story

Annie Haarmann Consulting

Award of Excellence:

Graybar Outlook Fall Cover Story

Graybar Corporate Communications

 

Internal Publication Design

Award of Merit:

FY 2011 Environmental Stewardship Program Report

Ascension Health, Lisa Roserburg

Award of Excellence:

2012 SAVVIS Enrollment Campaign

SAVVIS

Award of Excellence:

2011 Enrollment Campaign

Gaylord Entertainment

 

External Publication Design

Award of Merit:

Advantes – Invest, live, rebuild, sell

Wilson Monnig Creative

Award of Merit:

Falling in Love…Fundraising Materials

St. Louis Community College

Award of Merit:

“With a Grateful Heart” The Sarah Community Campaign Brochure

Almanac, Inc.

Award of Excellence:

Cancer Support Community of Greater St. Louis Brochure System

Enrich

Award of Excellence:

www.discovermonet.com, A Teaching and Learning Resource of the St. Louis Art Museum

Almanac, Inc.

 

Interactive Media Design Category

Award of Merit:

Graybar FTTx Trailer

Graybar Marketing Communications

Award of Merit:

www.graybar.com Graybar Website

Graybar Marketing Communications

Award of Excellence:

Aflac’s Entry to Fortune’s “Best Places to Work”

Fleishman-Hillard Creative

 

Video Program for External Audience

Award of Merit:

Proud to Be St. Louis Grown Videos

Monsanto

Award of Excellence:

St. Louis: Pulse of the Region Video

Vector Communications Corporation

Make Your Mark: Enter the 2012 Pacific Plains Silver Quill Awards

http://iabcstl.org/make-your-mark-enter-the-2012-silver-quill-awards/


Earn more accolades for your great communications work by entering the IABC Pacific Plains Silver Quill Awards today! This competition provides the perfect opportunity to receive a stamp of approval for your best work, to get more bling for your bucks, and to impress your clients and colleagues.

Also, you can double your ROI and maximize your exposure among regional colleagues by simply repackaging your other Gold Quill or local chapter Quill entry and submitting it for the Silver Quill Awards as well.

Start planning now. Early bird deadline is Friday, May 11, and the final deadline is Friday, May 25.

Visit http://pacificplains.iabc.com for the Silver Quill scoop, including the 2012 Silver Quill Call for Entries brochure with all the information you need.

The IABC Pacific Plains Region embraces 20 IABC chapters in 19 states from Illinois to Hawaii. The Region supports chapter leaders and members with resources and professional development opportunities.