Nov. 19 | Measuring Campaign & Communication Effectiveness

Modern communication professionals face a constantly shifting and expanding spectrum of media, communications channels, and data sources. Learn how to adopt the right tools and tactics to effectively measure communications and marketing performance and outcomes. Join us as the team from 2e Creative discusses new integrated techniques for monitoring marketing results, attributing value to communications activities, and optimizing programs based on real-time data. Where: Maggiano’s Little Italy Get Directions When: Thursday, Nov. 19 Agenda: 11:30-12:00 – Networking 12:00 – Lunch served 12:10-1:00 – Presentation Meeting Fees:* $30 – Members $40 – Non-members $20 – Students *No-shows will be billed their registration fee at the per-person meeting cost unless IABC St. Louis is contacted 48 hours prior to the event. Register Now! About the Speaker Ross Toohey, President and CEO, 2e Creative, Inc. Ross is President and CEO of 2e Creative, an integrated brand communications and creative strategy firm with expertise in life science, healthcare, medicine, and technology. Named 2015 “Small Agency of the Year” by Medical Marketing & Media, and 2014 “Impact Agency of the Year” by Advertising Age and Modern Healthcare, 2e’s client roster includes global brands like Siemens Healthcare, Abbott Laboratories, Alcon Laboratories, Sigma-Aldrich, Zimmer Biomet, and Pacific Biosciences. Ross serves as President of the Business Marketing Association, and is a founding partner of Startup Weekend:HEALTHbio, a global event focused on life science and medical...

Oct 21 | Public Speaking: Engage & Create Spaces for Learning

From sweaty palms to cracking voices, public speaking can be unnerving. It is, however, a crucial skill for the business communicator to master. Some individuals seem to have a natural ability to gain the attention of their audience and present information in such a way that it is retained long after it is first communicated. Kevin Krosley, Chief of Staff at Sigma-Aldrich, is one of those people. Join us Wednesday, October 21 for lunch and an informative yet humorous presentation by Kevin Krosley where you will learn techniques for effective public speaking that include: Building anticipation and structuring your speech to reveal the important information you want your audience to remember Integrating storytelling into your presentation to capture the attention of your audience and foster learning Creating and delivering more engaging and impactful presentations Register Now About Kevin Krosley Chief of Staff at Sigma-Aldrich Since 1993, Kevin has served in a variety of operations, research, strategy and staff roles within the Company with a focus on corporate strategy, senior talent development and other complex systems. Kevin helped develop Sigma-Aldrich’s Advanced Improver Program, which trained more than 300 managers, directors and vice presidents as well as a number of local nonprofit executive directors, in the best approaches to leading organizational and system improvements. In 2011, Kevin took a one-year sabbatical to serve as an executive coach to nonprofit organizations serving needs locally and globally. He worked with more than a dozen executive directors on issues of personal leadership effectiveness, strategy, team building and organizational development. He returned to Sigma-Aldrich in 2012 to take the Chief of Staff role. Kevin holds...

Sept. 30 | IABC St. Louis Quill Awards Event

Join us on Wednesday, Sept. 30 for Sweet Success: the 2015 IABC St. Louis Quill Awards dinner and ceremony, presented by Towers Watson. We’ll unwrap award-winning communications filled with unique treats and enveloped in eye-catching packages. And we’ll do it at the newest, hottest, classiest venue in St. Louis: at The Caramel Room at Bissinger’s Historic Chocolate Factory. Don’t miss this sweet opportunity to mingle, dine and celebrate with the area’s top communicators from small and large agencies, design shops, and marketing and communications departments. When 5:15 PM to 8:30 PM Wednesday, September 30, 2015 Where Bissinger’s Caramel Room 1600 North Broadway, St. Louis, MO 63102 REGISTRATION IS NOW CLOSED Check back and follow us on Twitter for updates and pictures from the event. Thank you to our sponsors! Presenting sponsor Premier sponsor   Principal...

August 27, 2015 – How to turn dull, boring content into engaging material

When: Thursday August 27, 2015 from 11:30 AM to 1:00 PM CDT Where: BJC Learning Institute 8300 Eager Rd St. Louis, MO 63144 As communicators, we often are faced with the daunting task of turning dull, boring content into engaging material that people actually want to read. It may seem like an impossible undertaking, but in reality, it’s a skill that can be developed and put to use right away. Join us on August 27 for lunch and a lively discussion with two communication professionals, St. Louis Post Dispatch columnist Joe Holleman and BJC Health Care Assistant Editor Kathy Holleman, who have mastered this art and are happy to share their writing secrets with us! Register online now!   Joe Holleman writes the “Life Sherpa” column  in the Sunday Everyday section of the St. Louis Post Dispatch and hosts “Joe’s St. Louis,” an online feature on stltoday.com. In addition, he has written two books (Rollin’ on the River: The Story of the Admiral in St. Louis and Generation St. Louis) and has been a regular guest over the years on radio stations KMOX and KTRS and KMOV TV. Kathy Holleman has worked for BJC HealthCare for 19 years in public relations for Barnes-Jewish Hospital and now, as assistant editor for BJC TODAY, BJCnet and BJCTODAYOnline. She’ll share tips on making corporate news stories and press releases readable, even after they’ve gone through the corporate approval process. Kathy began her career in small market newspapers, covering everything from county board meetings to prison breaks, and learning never to cover 4-H livestock auctions in open-toed...

May 28, 2015 – Share the Wealth with Best Practice Round-table Discussions

Enjoy a lively, interactive program format on Thursday, May 28, featuring round-table discussions on communication trends and best practices. Everyone is encouraged to bring a best practice insight to share with their table. It’s all about communication contributing to business goals and, ultimately, business success. Table seating is first come, first served, and each table will be assigned one of the following disciplines for you to choose: Internal/Employee Communications: Share trends, measurement tools and best practices Corporate PR: Compare tools and best practices, identify your growth goals Executive Communications: Share creative approaches, discuss barriers to excellence, and take away new ideas Proving Your Value: Learn how your peers are building relationships and proving the value of communications to senior management Communications Planning: Discuss successes, failures, and lessons learned in developing and selling your plans Feel like you might miss out on useful information because you can only sit at one table? Don’t fret! The second half of the meeting involves a table facilitator sharing cumulative best practices from that table with the entire group. The round-table meeting format was organized in response to IABC member survey feedback this spring encouraging alternative luncheon formats. Date: May 28, 2015 Time: 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy 2 The Boulevard Richmond Heights, MO 63117 Meeting Fees: $30 – Members $40 – Non-members $20 – Students *No-shows will be billed their registration fee to reflect the per-person meeting cost unless contacting IABC St. Louis prior to 48 hours before the event.   Register...

April 30 – Networking Happy Hour

April Showers Bring (almost) May Happy Hours! Celebrate Spring and Build Your Professional Network  For many, the word ‘networking’ evokes feelings of anxiety and dread. Others view networking as an opportunity to meet new people and build long-term relationships. If you would like to be among those in the second category, join the St. Louis chapters of IABC, PRSA and AMA in a fun and relaxed environment where you’ll learn new networking tips, and at the same time grow your professional network. Date: Thursday, April 30, 5:30 p.m. to 7:30 p.m. Snacks and drinks (beer, wine, water and soft drinks) will be provided. This event is FREE to IABC, PRSA and AMA members; $10 charge for non-members. It’s hosted by the St. Louis Arts and Education Council located in the Centene Center for Arts and Education Building at 3547 Olive Street – 4th Floor, St. Louis, MO 63103-1014. Parking: A paid lot is located next the building. There also is ample street meter parking. Note that street meters operate until 7 p.m. Register...