IABC November Event: Annual Reports – They're Not Just For Shareholders

Thursday, November 14, 2013 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy Register Here Annual reports – they’re not just for shareholders. Our November luncheon presentation will be a panel discussion on annual reports and how different organizations use them to communicate more than financial results to key audiences. Panelists for the discussions will be: Michael Burger, marketing communications manager and a 12-year veteran at Monsanto. For the past five years he has been part of the Corporate Affairs organization focused on sustainability communications. In 2011 he was part of a small team that developed the first Corporate Social Responsibility (CSR) report for Monsanto that followed the GRI (Global Reporting Initiative) framework. Since then, Michael has developed a GRI B-Level report for the 2012 calendar year, and is currently working on the new G4 guidelines of GRI for 2013. Ryan Farmer, communications manager at the St. Louis Area Foodbank since 2009. Ryan has transitioned the Foodbank’s annual reporting to a web-based format that supports story-telling about the organization’s mission and successes. Before starting at the Foodbank, Ryan spent nearly 10 years working in the radio industry, both here in St. Louis and in Des Moines, IA. He received his BA in Radio/Television Production from Drake University in 2000. Kristin Gumper, manager with Standing Partnership where she provides reputation management counsel and strategic communications support. Most recently, Kristin completed The Doe Run Company’s inaugural Sustainability Report in accordance with the GRI standards. Kristin’s project management and copywriting efforts have landed clients numerous accolades, including several APEX Awards for Publication Excellence, IABC Silver Quill and Bronze Quill awards, and TAM awards from the Business Marketing Association in St. Louis. Bob Prow, vice president at Obata Design....

IABC November Event: Annual Reports – They’re Not Just For Shareholders

Thursday, November 14, 2013 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy Register Here Annual reports – they’re not just for shareholders. Our November luncheon presentation will be a panel discussion on annual reports and how different organizations use them to communicate more than financial results to key audiences. Panelists for the discussions will be: Michael Burger, marketing communications manager and a 12-year veteran at Monsanto. For the past five years he has been part of the Corporate Affairs organization focused on sustainability communications. In 2011 he was part of a small team that developed the first Corporate Social Responsibility (CSR) report for Monsanto that followed the GRI (Global Reporting Initiative) framework. Since then, Michael has developed a GRI B-Level report for the 2012 calendar year, and is currently working on the new G4 guidelines of GRI for 2013. Ryan Farmer, communications manager at the St. Louis Area Foodbank since 2009. Ryan has transitioned the Foodbank’s annual reporting to a web-based format that supports story-telling about the organization’s mission and successes. Before starting at the Foodbank, Ryan spent nearly 10 years working in the radio industry, both here in St. Louis and in Des Moines, IA. He received his BA in Radio/Television Production from Drake University in 2000. Kristin Gumper, manager with Standing Partnership where she provides reputation management counsel and strategic communications support. Most recently, Kristin completed The Doe Run Company’s inaugural Sustainability Report in accordance with the GRI standards. Kristin’s project management and copywriting efforts have landed clients numerous accolades, including several APEX Awards for Publication Excellence, IABC Silver Quill and Bronze Quill awards, and TAM awards from the Business Marketing Association in St. Louis. Bob Prow, vice president at Obata Design....

IABC October Event: An Internship Program for Your Organization – What It Takes to Get the Job Done!

Thursday, October 24 11:30 am – 1:15 pm Webster University Emerson Library REGISTER HERE From Facebook COO Sheryl Sandberg’s Lean In internship snafu – to the former intern suing P. Diddy – internships are a hot topic these days. Despite these and other high-profile cases, internships are still a valuable investment for employers and students alike – as long as they are executed effectively. At this month’s IABC St. Louis luncheon, you’ll learn how to maximize an existing internship program or start one from scratch in your organization. Our panel represents all perspectives on this topic – from an employer, to a student, to a university internship director. Key takeaways include: How can an internship program be beneficial to your organization – particularly in communications? Why should your nonprofit, corporation or small business invest in an internship program? What pitfalls should employers be aware of when employing paid or unpaid interns? What tips do the experts recommend for establishing or improving an internship program? Mindy Berkowitz is Director of the School of Communications Center for Portfolio Development & Internships at Webster University. She has more than 20 years in the corporate community, non‐profit and educational organizations. As Director, she has taken a small internship program in scope and size and has created a program with a defined mission, learning outcomes, and assessment plan that is fully integrated into the culture of the School of Communications. The Center assists more than 150 students within 16 different majors each year in securing credit bearing internships across the country and globe. Mindy also serves as Midwest Region Co-chair of the National Association of Experiential Education. Ellen Flesch is the Senior Graphic...

Unleash the Power of Social Media Case Study

September Professional Development Meeting Unleash the Power of Social Media Case Study Thursday, September 26, 2013 Don Sanford, Principal of Buck Consultants Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject. During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact. This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees. Register Today! About Our Presenter Donald R. Sanford, Principal, Buck Consultants Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns. His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior...

The Making of a Medical Drama at St. Louis Children's Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with...

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with...