October is IABC Member Month!

October is IABC Member Month!

October can be a challenge. Planning for 2016 has begun, yet there’s still a plateful of 2015 work to be completed. Not to mention, the Q4 frenzy you’ll certainly be whipped into in T-minus 3… 2… 1… To help ease some of the end-of-year stress, IABC global headquarters is offering special deals and even a contest for new, returning and existing members as part of Member Month in October. Act fast though, because these deals are one-time-only offers. New members As is tradition, $40 application fee will be waived Additionally, new members will be offered a 10% discount on their member dues Sign up online now! Returning members New this year! Members who have lapsed, but rejoin in October 2015, will get a 10% discount on their dues Renew today! Existing members Current members who refer new or returning members to join IABC will be entered into a drawing to win a VIC (Very Important Communicator) World Conference registration package. The package will include: A complimentary registration to World Conference 2016 in New Orleans One ticket to each of the ticketed events Drinks with the IABC executive board chair Reserved VIC seating for you and three friends during keynote sessions. Members will receive one entry for each new member who joins and lists that person as the referral. To be eligible, instruct colleagues, students and other professionals you’re referring to fill in the “Referred by” field with your name when they sign up online. Why join IABC? We’re glad you asked! Check out the perks and prestige enjoyed by IABC members in St. Louis and around the...

Branding a Spin Off: How Mallinckrodt Pharmaceuticals Successfully Branded Itself for an Exciting Future

Thursday, April 24, 2014 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy Register Here On July 1, 2013, Mallinckrodt Pharmaceuticals successfully spun off of its former parent company, Covidien. Before Mallinckrodt’s independence could be celebrated, the Corporate Communications team had only 18 months to strategically rebrand the new company for future innovation and growth while honoring its 145-year heritage in St. Louis. Highlights of the presentation include: How market research can provide valuable data to help drive a branding effort What it takes to globally launch a new brand to internal and external audiences Valuable lessons learned by the Mallinckrodt team during the project About the Presenters Patrick Hastings: Patrick is the Corporate Brand Manager at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. He oversees global corporate brand management for the Mallinckrodt Pharmaceuticals brand, including corporate marketing and advertising. His previous experience includes consumer marketing with a new market entrant for Women’s Health under the POISE brand and new product innovation at Kimberly Clark, direct-to-consumer marketing and digital marketing for all orthopedic businesses at DePuy Orthopedics (a Johnson & Johnson Company), Health Management program development at Express Scripts, and market management for Nuclear Medicine products at Mallinckrodt Inc. Annie Haarmann: Annie is the Manager, Web & Digital Media at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. She oversees internal and external web and digital communications projects, including www.mallinckrodt.com. Her previous experience includes digital and social media strategy for nonprofit, business-to-business and business-to-consumer target audiences. She is a member of IABC, a St. Louis Quill Award recipient (Award of Merit, Writing), a CORO Women in...

BuzzFeed: The Superhero of the Email Newsletter

There’s a great scene in the classic comic book Watchmen in which a brainiac superhero gazes at a floor-to-ceiling bank of television sets — each broadcasting a different channel — so that he may occasionally spurt out uncannily oracular predictions about imminent trends in world events. In a way, this scenario is the story of BuzzFeed writ large (and minus the tights): by filtering a myriad of incoming data through a few well-trained and intuitive minds, the site’s crack staff has an almost unsettling ability to tap into the proverbial pulse of the cyberverse. But things weren’t always like this. A few years before BuzzFeed became the viral cyclone of culture-crunching quizzes a la “Which Putin are You?,” the whole affair was ready to silently fade into the ether.  However, things took a big turnaround at about the same time the site signed up Politico writer Ben Smith as editor-in-chief and Spin ’magazine’s Steve Kandell in 2012. The BuzzFeed crew already had solid culture credentials — CEO Jonah Peretti was a co-founder of the Huffington Post — but the addition of Smith and Kandell seemed to have created a tipping point. How? There was the team’s move to stir more serious issues and longform formatting into the mix, a decision made when Smith noticed that even the deep stuff was now proliferating via feeds. The staff’s ability to make advertisers happy with BuzzFeed’s seamless fusion of branded content didn’t hurt either. But it was really when BuzzFeed started leaning on the intuitive flashes of its people to go beyond algorithms that the site began regularly producing feeds with shares...

Sharpen Your Pencil: Communication Measurement & Management Seminar

Thursday, March 27, 2014 8 a.m. – 4:15 p.m. Frontenac Hilton Register Here Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management. IABC St. Louis Spring 2014 Seminar Program Sessions and presenters will include: • How Crisis Strategy Strengthens Day-to-Day Reputation Management   Kim Link, Arch Coal, Inc. • These Are A Few Of My Favorite… Social Media and Digital Marketing Reports   Danielle Hohmeier, Atomic dust • Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign   Tammy Stankey, The Doe Run Company • The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base   Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute • The Evolution of Brand: Mercy’s Experience   Barb Meyer, Mercy • Adapting for the Seismic Changes in our Business   Christopher Barger, Author of “The Social Media Strategist” Meeting fees: $50 – Students $125 – Members $175 – Non-members $30 – Breakfast-Only Option (Christopher Barger Keynote) JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90! – Simply join at www.iabc.com/join, then register as a member for the Seminar. ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Frontenac St. Louis Hilton 1335 S Lindbergh Blvd, St Louis, MO 63131...

Sharpen Your Pencil: Communication Measurement & Management Seminar

Thursday, March 27, 2014 8 a.m. – 4:15 p.m. Frontenac Hilton Register Here Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management. IABC St. Louis Spring 2014 Seminar Program Sessions and presenters will include: • How Crisis Strategy Strengthens Day-to-Day Reputation Management   Kim Link, Arch Coal, Inc. • These Are A Few Of My Favorite… Social Media and Digital Marketing Reports   Danielle Hohmeier, Atomic dust • Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign   Tammy Stankey, The Doe Run Company • The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base   Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute • The Evolution of Brand: Mercy’s Experience   Barb Meyer, Mercy • Adapting for the Seismic Changes in our Business   Christopher Barger, Author of “The Social Media Strategist” Meeting fees: $50 – Students $125 – Members $175 – Non-members $30 – Breakfast-Only Option (Christopher Barger Keynote) JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90! – Simply join at www.iabc.com/join, then register as a member for the Seminar. ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Frontenac St. Louis Hilton 1335 S Lindbergh Blvd, St Louis, MO 63131...