Member News

Sharpen Your Pencil: Communication Measurement & Management Seminar

IABC Spring SeminarThursday, March 27, 2014
a.m. – 4:15 p.m.
Frontenac Hilton

Register Here

Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management.

IABC St. Louis Spring 2014 Seminar Program

Sessions and presenters will include:

• How Crisis Strategy Strengthens Day-to-Day Reputation Management
  Kim Link, Arch Coal, Inc.

• These Are A Few Of My Favorite… Social Media and Digital Marketing Reports
  Danielle Hohmeier, Atomic dust

• Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign
  Tammy Stankey, The Doe Run Company

• The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base
  Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute

• The Evolution of Brand: Mercy’s Experience
  Barb Meyer, Mercy

• Adapting for the Seismic Changes in our Business
  Christopher Barger, Author of “The Social Media Strategist”

Meeting fees:
$50 – Students
$125 – Members
$175 – Non-members

$30 – Breakfast-Only Option (Christopher Barger Keynote)

JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90!

- Simply join at, then register as a member for the Seminar.

** No-shows will be billed their registration fee to reflect the per-person meeting costs.

Frontenac St. Louis Hilton
1335 S Lindbergh Blvd, St Louis, MO 63131

Complimentary parking is provided.

Special Thanks to Our Sponsors:

TSI New Final Logo





Call for Presentations for IABC St. Louis’ Spring Seminar

“Sharpen Your Pencils: Communication Measurement & Management”

Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester.


Measurement topics could include:

Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc.

Management topics could include:

Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc.

Mark Your Calendars for March 27. You won’t want to miss this year’s seminar!

Unleash the Power of Social Media Case Study

September Professional Development Meeting

Unleash the Power of Social Media Case Study

Thursday, September 26, 2013

Don Sanford, Principal of Buck Consultants

Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject.

During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact.

This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees.

Register Today!

About Our Presenter

Donald R. Sanford, Principal, Buck Consultants
Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns.

His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior to his consulting work, Don worked as an editor of a newspaper, as a manager of marketing communications, as an editor for a public relations firm, and as a manager of publications in a corporate communications group.

Don is a lifetime member of IABC and has received dozens of awards from the organization during his career. He is a frequent speaker on a wide array of effective communication strategies.

Meeting fees:
$30 – Members
$40 – Non-members
$20 – Students


Maggiano’s Little Italy#2 The Boulevard Saint Louis
Richmond Heights, MO 63117-1122

11:30 a.m. – Registration and Networking
12-1:30 p.m. – Program

IABC Discount on Ragan Communications Seminar in St. Louis

Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis.

Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising.

For a limited time, IABC St. Louis members receive a $150 discount – learn more here!

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

Lights, camera, communication!

From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families.

Narrated by Joe Buck, the series aired on KSDK Channel 5.

At this presentation, you’ll learn:

  • How the docu-series evolved and its tie-in to fundraising
  • How patients, families and physicians were selected to appear
  • How the series was promoted to staff and the public through social media and other channels
  • How it was received and what lies ahead


Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia.

Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia.

Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with coordinating traditional news media, social media and video/digital content for Children’s. She has a degree in American Studies from the University of Notre Dame.

Event Details

Thursday, August 22 11:30 a.m.-1:15 p.m.

11:30-12 Networking and Registration
12-1:15: Program

Ces & Judy’s
10405 Clayton Road
St. Louis, MO 63131

Meeting Fees:

$30 – members
$40 – nonmembers
$20 – students

Register Now!

The Best Career Advice I Ever Got

image 2Rummaging through the flotsam of boxes in my mother’s basement recently, a piece of IABC’s past was the last thing I expected to float by.  It took the form of a newsletter called Headlines from 1979.

Almost as soon as the question materialized – “What on earth?” – I remembered:  My mother is the one who introduced me to IABC, many years ago now.

It was the year I moved to St. Louis to begin my career in communications.  At the time, my mother worked for the American Red Cross, which is still located on Lindell Blvd.  Her job was to organize blood drives in Missouri and Illinois.  One of the staff she worked with closely was the director of public relations, Karen Isbell.

Then as now, the resident PR person at most organizations had the responsibility of taking photos at internal events.  Karen had captured an engaging image of two coworkers – one of them being my mother.  It was published in black-and-white, 8- by 10-inch glory on the back page of IABC St. Louis’ Headlines in 1979 as a good example of organizational photography.

imageWhen I arrived in St. Louis years later, Karen was an active member of IABC St. Louis and a recent president.  She suggested to my mother that I attend some IABC meetings as a way to meet people and get to know the town.  I took the idea to heart and quickly connected with my first mentor, a woman who extended job opportunities, support and advice over the next several years, a kindness I have never forgotten.  (C.S., I’m talking about you.)

I realize now that I also should be thanking my mother, whose encouragement to join IABC St. Louis remains the best career advice she ever gave me.  Thanks, Mom.

Next week, we’ll tackle another box and see what it holds.

Melissa A. Moulton, Director

An Evening of Wine and Interesting Ideas

Join IABC St. Louis for an evening of networking, fine wine and dialogue on the power of nonverbal communications.

For more than a decade, TED Conferences, LLC has been fostering the power of “Ideas Worth Spreading.” Together with other St. Louis communicators, explore insights from a TED Talks video presentation by social psychologist Amy Cuddy, Associate Professor of Business Administration at the Harvard Business School. In the presentation, Amy discusses her latest research on the impact of body language to our hormone levels, feelings and behavior. She illustrates how “power posing” – even when we don’t feel confident – can in fact have a dramatic impact on our chances for success!

Have you been looking forward to reconnecting with your fellow business communicators? Then join us for what will be an intellectually stimulating evening with IABC St. Louis!

When: Thursday, June 20, 5:30 – 7:30 p.m.
Where: Sasha’s on Shaw, 4069 Shaw Ave.  St Louis, MO 63110

Meeting Fees:
$30 – members
$40 – nonmembers
$20 – students

RSVP Here!

About the Presentation
Amy Cuddy is a Harvard Business School professor who studies how we perceive and are influenced by other people and vice versa. Her fascinating work on how nonverbal behavior and snap judgments affect people from the classroom to the boardroom has won praise worldwide. Amy’s TED Talk on power posing, posted in October 2012, has been streamed over 5 million times and is already one of the all-time most viewed talks on Amy’s work has been featured on the Today Show, CNN, MSNBC and in Fast Company, Harvard Magazine, Wired, The New York Times, Financial Times and The Wall Street Journal. TIME magazine named Amy as one of 2012’s “Game Changers” and Business Insider chose her as one of the 50 Women Who Are Changing The World in 2013. Amy holds a Ph.D. in Psychology from Princeton University and B.A. in Psychology from the University of Colorado.

Game On: June Is IABC St. Louis Membership Month

Join us in June as we celebrate IABC St. Louis Membership Month. Gather good memories. Identify your prospects. Then, share with a non-member friend or colleague how IABC can help advance their career.

The reasons are many:

  • Monthly networking opportunities
  • Job search assistance – including interviewing and salary negotiation tips
  • 24/7 access to a wealth of communications materials
  • Professional development tools and seminars
  • Access to communications thought leaders worldwide

Yet recruiting – like membership – also has its rewards. Recruit a new member who joins by June 30 and you could win six free IABC St. Louis July 2013 to June 2014 professional development luncheons – a $180 value. The more new members you recruit, the greater your chances of winning!

But, the June Membership Month rewards don’t stop there. Every new member you recruit:

  • Will have their $40 new member application fee waived
  • Can attend one of our professional development luncheons – for free

What’s your career success story, and how has IABC membership benefitted you?

Step Up to the Plate on IABC’s Team

Have you been thinking about getting out of the stands and stepping up to the plate? Now’s the time to get in the game!  IABC St. Louis is recruiting team players interested in joining our 2013 Board.

IABC St. Louis offers unique volunteer opportunities for you or your staff members to get involved in leadership positions. You might be a seasoned professional looking to help other communicators grow at all stages of their career. Or you might be newer to the profession and looking to build your leadership skills and network. Wherever you are in your career, your skills can help build our team. If you have been a past board member, please consider how you may contribute to the current board.

Elections are in June, and the board year for elected officials begins in July 2013.

Open positions include the following:

IABC is an outstanding organization to be a member of, but is even more rewarding when you are involved in its operations. To continue to provide exceptional professional development opportunities and value to members through seminars, speakers, awards and training, it takes committed volunteers dedicated to growing our profession.

IProfessional Headshot encourage anyone who is ready to step up their involvement and wants to learn more about volunteering to please contact me at or (314) 654-6420.

Thank you for your service!

Annie Haarmann
IABC St. Louis President

Free IABC Webinar: Achieve Success Through Personal Branding

Save the Date!

When it comes to personal branding, it’s important to set yourself apart from the competition by demonstrating your unique value to the audience. That’s why you might consider scheduling an early lunch on Wednesday, August 21, from 10 to 11 a.m., when IABC national hosts a free webinar, Achieve Success Through Personal Branding.

Heather-HuhmanLearn about the latest tips from Heather R. Huhman, founder and president of Come Recommended, LLC, a content marketing and digital public relations consultancy for job search and human resources technologies.

Huhman is the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). A former hiring manager, blogger for Come Recommended, contributor and columnist for various outlets, she holds a bachelor of arts in communication from the University of Missouri-Columbia and a master’s certificate in internet marketing from the University of San Francisco.

Huhman’s favorite quote, “Happiness does not come from doing what you want, but wanting what you do.” — Unknown. Find out how you can be even happier doing what you do.

Register now for this free webinar while you’re thinking about it. IABC national provides members with access to ongoing monthly webinars – another value-added incentive to join. Simply bookmark this page to stay updated on the latest webinars including new speakers offering fresh, timely content to help you continue to grow your knowledge, skills and career.