Call for Presentations for IABC St. Louis’ Spring Seminar

“Sharpen Your Pencils: Communication Measurement & Management” Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester. IABC_Call_for_Speakers_Spring_2014 Measurement topics could include: Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc. Management topics could include: Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc. Mark Your Calendars for March 27. You won’t want to miss this year’s...

Call for Presentations for IABC St. Louis' Spring Seminar

“Sharpen Your Pencils: Communication Measurement & Management” Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester. IABC_Call_for_Speakers_Spring_2014 Measurement topics could include: Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc. Management topics could include: Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc. Mark Your Calendars for March 27. You won’t want to miss this year’s...

Unleash the Power of Social Media Case Study

September Professional Development Meeting Unleash the Power of Social Media Case Study Thursday, September 26, 2013 Don Sanford, Principal of Buck Consultants Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject. During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact. This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees. Register Today! About Our Presenter Donald R. Sanford, Principal, Buck Consultants Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns. His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior...

IABC Discount on Ragan Communications Seminar in St. Louis

Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis. Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising. For a limited time, IABC St. Louis members receive a $150 discount – learn more...

The Making of a Medical Drama at St. Louis Children’s Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with...

The Making of a Medical Drama at St. Louis Children's Hospital – August Event

Lights, camera, communication! From the large business to the small nonprofit, a video series can become an effective communication strategy. In this case study, learn about the St. Louis Children’s Hospital’s “The Frontline for Hope” – a moving six-part docu-series that takes you behind hospital doors for inspiring stories of doctors, nurses, patients and families. Narrated by Joe Buck, the series aired on KSDK Channel 5. At this presentation, you’ll learn: How the docu-series evolved and its tie-in to fundraising How patients, families and physicians were selected to appear How the series was promoted to staff and the public through social media and other channels How it was received and what lies ahead Presenters Jackie Ferman, Media Relations Manager – Ferman’s responsibilities include coordinating traditional news media, social media and video/digital content. Before joining St. Louis Children’s in 2003, she worked as a television news producer at KSDK in St. Louis and at a station in Houston. She has a bachelor’s degree in journalism from the University of Missouri-Columbia. Suzanne Fontaine, Director of Events and Marketing, St. Louis Children’s Hospital Foundation – Fontaine leads a team that raises nearly $2 million per year to support the hospital’s mission to do what’s right for kids.  She has a bachelor’s degree in communications from the University of Tulsa and a master’s degree in communications from the University of Missouri-Columbia. Abby Wuellner, Senior Media Relations Coordinator- Wuellner joined the media relations team at St. Louis Children’s Hospital in 2010, after spending five years as a television news reporter and anchor at affiliates in Springfield, MO and Minot, ND. She now assists with...