Sharpen Your Pencil: Communication Measurement & Management Seminar

Thursday, March 27, 2014 8 a.m. – 4:15 p.m. Frontenac Hilton Register Here Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management. IABC St. Louis Spring 2014 Seminar Program Sessions and presenters will include: • How Crisis Strategy Strengthens Day-to-Day Reputation Management   Kim Link, Arch Coal, Inc. • These Are A Few Of My Favorite… Social Media and Digital Marketing Reports   Danielle Hohmeier, Atomic dust • Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign   Tammy Stankey, The Doe Run Company • The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base   Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute • The Evolution of Brand: Mercy’s Experience   Barb Meyer, Mercy • Adapting for the Seismic Changes in our Business   Christopher Barger, Author of “The Social Media Strategist” Meeting fees: $50 – Students $125 – Members $175 – Non-members $30 – Breakfast-Only Option (Christopher Barger Keynote) JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90! – Simply join at www.iabc.com/join, then register as a member for the Seminar. ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Frontenac St. Louis Hilton 1335 S Lindbergh Blvd, St Louis, MO 63131...

Sharpen Your Pencil: Communication Measurement & Management Seminar

Thursday, March 27, 2014 8 a.m. – 4:15 p.m. Frontenac Hilton Register Here Communicating without measuring? You’ve been there. Making sense of your social media metrics? You’ve probably done that. Managing content, budgets and communication plans? It’s all of our jobs! Attend this full-day conference to hear our industry’s leading communicators share principles and best practices on communication measurement and management. IABC St. Louis Spring 2014 Seminar Program Sessions and presenters will include: • How Crisis Strategy Strengthens Day-to-Day Reputation Management   Kim Link, Arch Coal, Inc. • These Are A Few Of My Favorite… Social Media and Digital Marketing Reports   Danielle Hohmeier, Atomic dust • Engaging Employees to DRIVE Doe Run: A Business Strategy Launch Campaign   Tammy Stankey, The Doe Run Company • The Lindenwood Case Study: How Communications and Advanced Analytics Improved Its Customer Base   Dr. Julie Turner, Lindenwood University and Don Bruns, The Survey Institute • The Evolution of Brand: Mercy’s Experience   Barb Meyer, Mercy • Adapting for the Seismic Changes in our Business   Christopher Barger, Author of “The Social Media Strategist” Meeting fees: $50 – Students $125 – Members $175 – Non-members $30 – Breakfast-Only Option (Christopher Barger Keynote) JOIN AND GO: Plus, if you join IABC in March, you can attend the seminar at the member rate and your application fee will be waived – that’s a savings of $90! – Simply join at www.iabc.com/join, then register as a member for the Seminar. ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Frontenac St. Louis Hilton 1335 S Lindbergh Blvd, St Louis, MO 63131...

Call for Presentations for IABC St. Louis’ Spring Seminar

“Sharpen Your Pencils: Communication Measurement & Management” Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester. IABC_Call_for_Speakers_Spring_2014 Measurement topics could include: Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc. Management topics could include: Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc. Mark Your Calendars for March 27. You won’t want to miss this year’s...

Call for Presentations for IABC St. Louis' Spring Seminar

“Sharpen Your Pencils: Communication Measurement & Management” Are you an expert on one of these topics or have a topic you think needs to be shared with leading communicators? IABC St. Louis is requesting speaker proposals for a seminar focused on communication measurement and management to be held March 27. The deadline for speaker proposals is December 20 to Shelley Lester. IABC_Call_for_Speakers_Spring_2014 Measurement topics could include: Market research, social media measurement, evaluating changes in employee actions rather than attitudes, analyzing brand recognition and response, integrated marketing communication results, meaningful measurement on a shoestring budget, QR codes, etc. Management topics could include: Best practices in communications planning, budgeting principles/how to, content management, supervising design/other agencies, strategic planning, reputation management tools, mobile strategies, etc. Mark Your Calendars for March 27. You won’t want to miss this year’s...

Unleash the Power of Social Media Case Study

September Professional Development Meeting Unleash the Power of Social Media Case Study Thursday, September 26, 2013 Don Sanford, Principal of Buck Consultants Learn how to use social media to educate your audience about a key business topic. While social media is being used by many organizations to recruit talent and to create a forum for internal conversations, few companies have unleashed its true power to educate employees about key business issues. In this session, Donald Sanford, Principal of Buck Consultants, will provide a unique case study, with proven metrics, that shows how a “Facebook-like” social media platform was created to educate employees about a complex new business subject. During a three-month period in 2012, Don worked with a company to launch the new site using weekly “news feeds,” personalized information and interactive quizzes, to drive key messages around an important business subject. He measured employee knowledge of the subject prior to the launch, and following the three-month period, to gauge its true impact. This case study, presented at the IABC World Conference in June, explores the unique finding and impressive results achieved! It could become an important new way for you to communicate with all of your employees. Register Today! About Our Presenter Donald R. Sanford, Principal, Buck Consultants Don Sanford is a principal in Buck’s Communications practice and leads the St. Louis Communications team. He has more than 30 years of consulting and related management experience and has assisted clients with numerous human resources campaigns. His past includes serving as the national leader for the Communications Practice as well as leading one of the firm’s largest offices. Prior...

IABC Discount on Ragan Communications Seminar in St. Louis

Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis. Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising. For a limited time, IABC St. Louis members receive a $150 discount – learn more...