5 Reasons to Add Video to Your PR Campaign

By Steve Turner, Solomon/Turner Multimedia Public Relations Video is one of the hottest marketing and public relations trends. The visual medium presents a huge opportunity to build brand, generate more web hits and add credibility to any marketing or public relations campaign. In fact it has become a must-have part of the marketing toolbox for 2014. Here’s why… 1. Video is a great match for the growing need for short, “snackable” information. The growing use of mobile devices is creating a demand for messages that are brief, informative and entertaining. According to Pew Internet research¹, as of May 2013, 51% of U.S. adults owned a smartphone. In addition, as of September 2013, 35% of Americans age 16 and older owned a tablet computer. That number is expected to rise, providing marketers an excellent opportunity to tailor messages easily consumed by the mobile marketplace. Nothing works better for that than video. 2. Video helps elevate your company on search engines making it easier to find potential customers. Many companies create videos and post them solely on their website. However, that should be just the beginning of your video marketing. For example, YouTube² boasts some 1 billion user visits each month and six billion hours of video are watched every 30 days. According to Nielsen, YouTube reaches more U.S. adults, age 18-34, than any cable network. The growth of YouTube has essentially made it the #2 “search engine” after Google. And, by the way, Google owns You Tube. Therefore each video should be posted on YouTube. In addition, other video sites such as Daily Motion and Veho offer opportunities to post...