When should you consider refreshing a brand? What key steps are essential to developing that ‘perfect’ identity?
Join us Thursday, Feb. 23 for a case study in effective branding. Forest Park Forever Strategic Communications Director Stephen Schenkenberg will discuss how his team dramatically changed this nonprofit’s image from a grass-roots fundraiser into a robust conservancy with an expanding role – as a steward of a national treasure.
Guided by Forest Park’s strategic plan and working in partnership with the St. Louis Department of Parks, Recreation and Forestry, Stephen and his team created a contemporary and unified brand platform that conveyed excitement and focused on the Park’s future.
You’ll learn about:
- Conducting research
- Developing a memorable message
- Shaping the final creative design
Clear your lunchtime schedule for Feb. 23 and we’ll see you there!