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	<title>IABC St. Louis</title>
	<link>http://iabcstl.org</link>
	<description>Be Heard. Belong. Be More.</description>
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		<title>Attend the 2012 IABC St. Louis Bronze Quill Awards!</title>
		<description><![CDATA[Rally around the pros in the Big Leagues of St. Louis communications! IABC St. Louis invites you to enter the annual Bronze Quill Awards honoring excellence in communications. The Bronze Quill Awards recognize the best communication efforts in the region. Judged by other IABC chapters around the nation, a Bronze Quill is one of the most [...]]]></description>
		<link>http://iabcstl.org/2012/05/attend-the-2012-iabc-st-louis-bronze-quill-awards/</link>
			</item>
	<item>
		<title>Volunteers Needed For Judging!</title>
		<description><![CDATA[IABC is in need of judges for the 2012 Bronze Quill Awards. The St. Louis chapter awards have been judged by other cities around the country. In exchange, IABC St. Louis reciprocates judging for other cities? chapters. We have started to receive entries from around the country and we are looking for judges. Please email [...]]]></description>
		<link>http://iabcstl.org/2012/04/volunteers-needed-for-judging/</link>
			</item>
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		<title>Translating Social Media Messages for a Global Audience</title>
		<description><![CDATA[A Q&#38;A with George Rimalower George Rimalower is founder and president of ISI Translation Services, a language services company founded in 1982 that specializes in financial services, health care and other industries. ISI is known worldwide for combining the latest technology with an expert human touch at every stage—from project management to translating, editing, desktop [...]]]></description>
		<link>http://iabcstl.org/2012/04/translating-social-media-messages-for-a-global-audience/</link>
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		<title>Connecting the World Through Social Media</title>
		<description><![CDATA[by Christopher Swan The world is open for conversation. No matter where we’re located, we have the opportunity to connect with others and share information through social media. Trends in social media stretch from country to country and region to region, connecting people, ideas, brands and messages. It’s the communication medium that brings us all [...]]]></description>
		<link>http://iabcstl.org/2012/04/connecting-the-world-through-social-media-2/</link>
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		<title>Make Your Mark: Enter the 2012 Silver Quill Awards</title>
		<description><![CDATA[Earn more accolades for your great communications work by entering the IABC Pacific Plains Silver Quill Awards today! This competition provides the perfect opportunity to receive a stamp of approval for your best work, to get more bling for your bucks, and to impress your clients and colleagues. Also, you can double your ROI and [...]]]></description>
		<link>http://iabcstl.org/2012/04/make-your-mark-enter-the-2012-silver-quill-awards/</link>
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		<title>Upcoming FREE Webinars</title>
		<description><![CDATA[IABC offers web seminars throughout the year for IABC members. The web seminar schedule is updated often to include new speakers with fresh, timely content. Visit iabc.com to stay up-to-date on the latest web seminar offerings. Upcoming Webinars: When bad things happen to good organizations: making reputation management matter for nonprofits presented by Martha Muzychka, [...]]]></description>
		<link>http://iabcstl.org/2012/04/upcoming-free-webinars/</link>
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		<title>Local vs. Global Approaches to Facebook: A Challenge for Global Companies</title>
		<description><![CDATA[by Jonas Klit Nielsen Historically, most global companies have not executed global marketing campaigns. They have created brand campaigns that either follow standardized global brand guidelines or adapt brand messages to the local market (localization). Nowhere is the debate between local versus global social media communication playing out more than on Facebook. Global brands are [...]]]></description>
		<link>http://iabcstl.org/2012/04/local-vs-global-approaches-to-facebook-a-challenge-for-global-companies/</link>
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		<title>How to Use Social Media for Global Campaigns</title>
		<description><![CDATA[by Candida McCollam Just as social media is used in different ways across the world, the way content is created and shared via social media is not consistent around the world. That’s why there’s no single road map for the successful launch of a global social media campaign. However, there are some marketing best practices [...]]]></description>
		<link>http://iabcstl.org/2012/04/how-to-use-social-media-for-global-campaigns/</link>
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		<title>Ready, Set…Goal!</title>
		<description><![CDATA[by Nick Durutta, ABC No important endeavor involving the application of resources, time and energy should be undertaken without a clear goal in mind. As obvious as this may sound, many communicators still either set weak goals for their communication plans or projects or don’t set any goals at all. They sometimes learn the hard [...]]]></description>
		<link>http://iabcstl.org/2012/04/ready-set%e2%80%a6goal/</link>
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		<title>Communication Planning: Measurement Comes First and Last</title>
		<description><![CDATA[by Alice H. Brink, ABC, APR Measurement-based planning involves starting your communication planning process with measurement. It may sound counterintuitive to start your plan at the end, but starting with defining what you ultimately want to measure—and how you will measure it—creates a more focused and concrete communication plan, with more quantifiable results. Read the [...]]]></description>
		<link>http://iabcstl.org/2012/04/communication-planning-measurement-comes-first-and-last/</link>
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