Title: Director of Public Relations and Communications
How would you describe your role at your job?
I am responsible for the company’s thought leadership and marketing communications to condition our market and generate leads. Once we have a solid prospect that meets our solution offering, I’m responsible for writing proposals and presentations that move the prospect along the sales pipeline.
What do you like most about your job?
The thing I enjoy the most is working with Lumeris’ subject matter experts and helping them with the development of marketing content for thought leadership. This includes messaging and content for editorial opportunities, blog posts, speaking engagements, LinkedIn profiles, and other social media outlets. These amazing people teach me more than I could ever imagine, and they make me a better communicator because of that.
Why did you enter the field of communications as a profession?
I entered communications because I like talking to people, and I like learning new things. I originally wanted to be a reporter because being on the “front lines” of communication was extremely exciting. However, life happens, and to be a reporter meant that I would likely have to leave the St. Louis region. I love St. Louis, so I stayed here and went into public relations and marketing communications instead of reporting. It’s probably one of the best decisions I made, because I have held positions in different non-profit and for-profit fields. Because of that, I’ve been able to learn many things about different subject matters, and I’ve been able to meet and work with some very talented people.
Why did you join IABC St. Louis?
I have been a previous member, and I enjoy the networking and professional development opportunities.
What advice would you give to someone considering a career in communications?
My advice would be to learn the difference between tactics and strategy. Today, it seems that so much emphasis is put on communication tactics without attention to overarching strategy.
Favorite Quote: “The best way out is always through.” – Robert Frost