Name: Kim Pett
Employer: Modern Litho
Title: Account Executive
How would you describe your role at Modern Litho?
I’m a sales account manager, customer service rep and business developer. I’ve been in the printing industry sales now for more than 15 years, six of which were with Midtown Printing. When Midtown and Modern Litho Printing merged in 2013, the range of services we offered expanded. I focus the majority of my time on bringing in new business and managing existing business.
What do you like – or find most challenging – about your job?
I’ve developed lifelong friendships in this job. You never know who you’ll meet on any given day or how that person may affect your life. It’s quite exciting.
As for challenges, the most challenging hurdle recently has been the economy. From downsizing to juggling staff, many companies have had to make drastic changes. Several of my clients today wear multiple hats, and as a result, they need more help figuring out the most profitable way to stretch marketing dollars and still achieve the desired results. Rather than just being a sales rep, we’ve actually become print consultants.
What possessed you to enter the communications profession?
I started my career as a graphic designer and moved to sales. I’m a real people person. Printing is a custom industry. I like the challenge of helping my clients find the right solution for their printing projects.
How have you benefited from being an IABC St. Louis member?
IABC membership has helped me build business. I’ve made some great business connections, as well as new clients through IABC networking opportunities.
What advice would you give to someone considering a career in the communications/printing field?
If someone tells me they’re considering a career in sales, I tell them they’ll either love it or hate it. You definitely have to be a self-motivator and you need to have a thick skin. You cannot take rejection personally. This business is all about building relationships and trust, and hopefully the jobs will come rolling in. But being in sales also has other benefits. I like it that every day is different, and I love the freedom of basically being my own boss inside of a great company.
My advice: do your research before accepting a sales job. You have to believe in the company you work for and trust your colleagues will do their best producing a great product. In my case, I couldn’t have picked a better place to work.