Member Spotlight: Shera Dalin

Dalin SheraName: Shera Dalin
Employer: U.S. Bancorp Community Development Corporation (a division of U.S. Bank)
Title: Media & Community Relations Manager
Favorite quote: “Would you rather be right or happy?” — A Course in Miracles
How did you enter the profession? In 2006, I quit my job as a business reporter for the St. Louis Post-Dispatch to become a freelance magazine journalist. (Note how freelancers are “journalists” and newspapers have “reporters.”) I quickly discovered that the freelance journalism field was overrun with writers and the competition was fierce. I added corporate and nonprofit copywriting and public relations to my skill sets as a matter of necessity. I attracted a variety of clients, many of whom are friends still today. 
How have you benefited from being an IABC St. Louis member? I can’t praise enough the opportunities I’ve had to add to my professional development and share wonderful camaraderie with other members. Members have also been very open to sharing their expertise when I’ve asked, and I’ve learned a tremendous amount.
How would you describe your role? Like so many communications professionals, I wear a lot of hats. I write and distribute press releases, work with media, keep an eye on reputation management issues, manage our government affairs efforts, write copy for trade advertising, write social media posts, and even create signage for our interior and exterior spaces.
What do you like most about your job? I do work that I can believe in. Every day I get to share the good news about the affordable housing developments we invest in, the historic buildings we help preserve, the businesses we help to expand and the renewable energy projects we invest in. I work with an amazingly talented, smart and compassionate group of individuals who make coming to work more like play than a job. I am exceedingly blessed. Oh, and I have the best boss in the world but she won’t even see this because she’s two states away!
What advice would you give to someone considering a career in communications? Be impeccable in your work ethic and your integrity, and never, ever stop learning. Also, pay it forward. Your good deeds today will always come back to you many times over.
You can follow Shera on Twitter @SheraDalin and LinkedIn sheradalin