IABC St. Louis Events
Everyone loves a great story. From selling a product or service to raising funds or building a brand, storytelling crosses cultures and can be a highly effective messaging tool.
Join IABC St. Louis on Thursday, August 25, from 5 p.m. to 7 p.m. at the Moonrise Hotel as we discuss the art of storytelling to diverse groups, featuring special guest speaker Jorge Riopedre, President of Casa de Salud.read more
During times of crisis and great change, much is made about communicating to external audiences. But it’s equally important to consider the special communications needs of internal stakeholders. Join IABC St. Louis on Thursday, May 25, as Weber Shandwick moderates a panel of local experts who’ll provide their first-hand experiences and points of view on communicating internally during crises, mergers, leadership changes, and under other turbulent circumstances.read more
Recaps & Resources:
Businesses that build their sales through public outreach (advertising, PR, direct mail, digital, trade events) have long sought to quantify the effectiveness of their expenditures. For decades, the marketers used a “swim lane measurement” philosophy whereby each channel’s efforts were measured in isolation. This simplistic view of marketing resulted in each channel’s results usually being vastly over and under represented.read more