IABC St. Louis Events


Recaps & Resources:

Does Social Media Work Anymore?

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue to shift and the direct connection to incremental sales is just not there in many cases. Which leads us to ponder…has Social Media lost its way? Brian Cross from Elasticity and Rally Saint Louis will discuss new ways of looking at Social Media as part of the communications landscape and reset expectations of the medium as a valuable communications tool.  He will also go over new ways of collecting and analyzing data to help provide quantitative results to know that the time and energy put into Social Media are paying off. REGISTER NOW Thursday June 26, 2014 11:30 AM – 1:15 PM Meeting fees: $30 – Members $40 – Non-members $20 – Students ** No-shows will be billed their registration fee to reflect the per-person meeting costs. Location: Maggiano’s Little Italy#2 The Boulevard Saint Louis Richmond Heights, MO 63117-1122 Time: 11:30 a.m. – Registration and Networking 12-1:30 p.m. – Program About the Presenter Brian Cross: Brian is the Co-Founder, Managing Partner and Director of Rocket Science at Elasticity, a modern communications company based in Saint Louis.  Brian is also the co-founder of Rally Saint Louis—a non-profit focused on citizen-led crowdfunding and social sourcing of ideas for a better region. Prior to his role at Elasticity, Brian was Senior Vice President and Global Practice Group Leader of Fleishman-Hillard’s digital communications practice.  Brian has more than... read more

Branding a Spin Off: How Mallinckrodt Pharmaceuticals Successfully Branded Itself for an Exciting Future

Thursday, April 24, 2014 11:30 a.m. – 1:15 p.m. Maggiano’s Little Italy Register Here On July 1, 2013, Mallinckrodt Pharmaceuticals successfully spun off of its former parent company, Covidien. Before Mallinckrodt’s independence could be celebrated, the Corporate Communications team had only 18 months to strategically rebrand the new company for future innovation and growth while honoring its 145-year heritage in St. Louis. Highlights of the presentation include: How market research can provide valuable data to help drive a branding effort What it takes to globally launch a new brand to internal and external audiences Valuable lessons learned by the Mallinckrodt team during the project About the Presenters Patrick Hastings: Patrick is the Corporate Brand Manager at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. He oversees global corporate brand management for the Mallinckrodt Pharmaceuticals brand, including corporate marketing and advertising. His previous experience includes consumer marketing with a new market entrant for Women’s Health under the POISE brand and new product innovation at Kimberly Clark, direct-to-consumer marketing and digital marketing for all orthopedic businesses at DePuy Orthopedics (a Johnson & Johnson Company), Health Management program development at Express Scripts, and market management for Nuclear Medicine products at Mallinckrodt Inc. Annie Haarmann: Annie is the Manager, Web & Digital Media at Mallinckrodt Pharmaceuticals and a member of the Corporate Communications team. She oversees internal and external web and digital communications projects, including www.mallinckrodt.com. Her previous experience includes digital and social media strategy for nonprofit, business-to-business and business-to-consumer target audiences. She is a member of IABC, a St. Louis Quill Award recipient (Award of Merit, Writing), a CORO Women in... read more

IABC Discount on Ragan Communications Seminar in St. Louis

Ragan Communications’ presents the Social Media for Nonprofits Summit – a summit that will give you strategies to make social media an integrated part of your communications with advocates, members, media and other stakeholders. Join us at this even on September 9-10 at Mercy Hospital in St. Louis. Some takeaways of this event include how to: create a uniform brand across social media channels, prepare for and manage an online crisis, measure the value of your social media initiatives and use social media for nonprofit fundraising. For a limited time, IABC St. Louis members receive a $150 discount – learn more... read more