IABC April Social Media Seminar

The tools and techniques of social media open up powerful new possibilities to professional communicators. Whether you’re a social media novice, a pioneer, or somewhere in-between, join IABC St. Louis on April 19th for Be Social, a half-day seminar that will inspire and equip you to excel in leveraging interactive online communities. This engaging, fast-paced event will feature an eclectic mix of expert presenters sharing a range of compelling topics – from big-picture strategies, to practical applications, to best-in-class case studies. You’ll choose from two tracks of speakers that include: Branding and engagement experts from Hardee’s and Nestle Purina Petcare Company Expert consultants on SEO and lead generation Specialists in maximizing your presence on Facebook, Twitter and LinkedIn Walk away with tangible ideas for advancing social media within your own organization or on behalf of your clients. Be Heard. Belong. Be More. Be Social. Meeting fees: $75 – members $100 – nonmembers $50 – students Includes 1/2 day of social media sessions, continental breakfast and lunch provided by Hardees When: Thursday, April 19, 2012 Agenda: 7:30-8 a.m. – Registration and networking 8-8:45 a.m. – Opening Session: The New Social World | Chris Reimer and Aaron Manfull 9-9:30 a.m. – Goal Track: Customer Engagement | Heather Reed     9-9:30 a.m. – Channel Track:  LinkedIn | Nick Gilham 9:45-10:15 a.m. – Goal Track: Lead Generation | Erin Eschen Moloney 9:45-10:15 a.m. – Channel Track: Twitter | Brad Hogenmiller 10:30-11 a.m. – Goal Track: SEO | Andy Barnett 10:30-11 a.m. – Channel Track:Facebook | Mike Spakowski 11:15 a.m.-Noon – Closing Session: Hardee’s Case Study | Jenna Petroff Where: Center of Clayton 50 Gay...