Tag:

communications strategy

Does Social Media Work Anymore?

http://iabcstl.org/does-social-media-work-anymore/

Social Media was the darling starlet of the marketing world, but as time and technology move on, people have begun to wonder if the luster has worn off.  CMOs have questioned its role in the marketing mix, ROI calculations still prove to be elusive, audiences continue to shift and the direct connection to incremental sales […]

Discover Your Superpowers: 3 steps for communication professionals

http://iabcstl.org/discover-your-superpowers-3-steps-for-communication-professionals/

by Darcy Eikenberg After the shock of radical workplace change brought on by the global financial crisis, the terrain of business communication has continued to shift—not just rumbling, but dramatically changing shape right under our feet. No wonder it’s hard for the average communication professional to stay standing. But there’s an antidote to all the […]