Member Spotlight: Kim Pett

Name: Kim Pett Employer: Modern Litho Title: Account Executive How would you describe your role at Modern Litho? I’m a sales account manager, customer service rep and business developer. I’ve been in the printing industry sales now for more than 15 years, six of which were with Midtown Printing. When Midtown and Modern Litho Printing merged in 2013, the range of services we offered expanded. I focus the majority of my time on bringing in new business and managing existing business. What do you like – or find most challenging – about your job? I’ve developed lifelong friendships in this job. You never know who you’ll meet on any given day or how that person may affect your life. It’s quite exciting. As for challenges, the most challenging hurdle recently has been the economy. From downsizing to juggling staff, many companies have had to make drastic changes. Several of my clients today wear multiple hats, and as a result, they need more help figuring out the most profitable way to stretch marketing dollars and still achieve the desired results. Rather than just being a sales rep, we’ve actually become print consultants. What possessed you to enter the communications profession? I started my career as a graphic designer and moved to sales. I’m a real people person. Printing is a custom industry. I like the challenge of helping my clients find the right solution for their printing projects. How have you benefited from being an IABC St. Louis member? IABC membership has helped me build business. I’ve made some great business connections, as well as new clients through IABC networking...

Dec. 9 | Jurassic Holiday Happy Hour

Join IABC St. Louis along with AMA, PRSA and SMPS for a Jurassic Holiday Happy Hour! St. Louis’ communicators, marketers, advertising and public relations professionals will converge on T-REX from 6 – 9 p.m. on Wednesday, Dec. 9. Having seen a year of tremendous growth in the St. Louis Startup community, we are returning to T-REX’s fifth floor, the hub of their community space for work and play, and the perfect location to bring together new companies with the metro area’s best promoters. All industry-related organizations coming together Meet new people Catch up with industry friends Eat. Drink. Network. BEST PART: The registration fee is waived (and you’ll do some holiday good) if you bring either 15 cans of food or one new toy to the event. You may also opt to donate $10 in advance or pay $15 at the door. Donations will support Operation Food Search and Toys For Tots. Register...

Nov. 19 | Measuring Campaign & Communication Effectiveness

Modern communication professionals face a constantly shifting and expanding spectrum of media, communications channels, and data sources. Learn how to adopt the right tools and tactics to effectively measure communications and marketing performance and outcomes. Join us as the team from 2e Creative discusses new integrated techniques for monitoring marketing results, attributing value to communications activities, and optimizing programs based on real-time data. Where: Maggiano’s Little Italy Get Directions When: Thursday, Nov. 19 Agenda: 11:30-12:00 – Networking 12:00 – Lunch served 12:10-1:00 – Presentation Meeting Fees:* $30 – Members $40 – Non-members $20 – Students *No-shows will be billed their registration fee at the per-person meeting cost unless IABC St. Louis is contacted 48 hours prior to the event. Register Now! About the Speaker Ross Toohey, President and CEO, 2e Creative, Inc. Ross is President and CEO of 2e Creative, an integrated brand communications and creative strategy firm with expertise in life science, healthcare, medicine, and technology. Named 2015 “Small Agency of the Year” by Medical Marketing & Media, and 2014 “Impact Agency of the Year” by Advertising Age and Modern Healthcare, 2e’s client roster includes global brands like Siemens Healthcare, Abbott Laboratories, Alcon Laboratories, Sigma-Aldrich, Zimmer Biomet, and Pacific Biosciences. Ross serves as President of the Business Marketing Association, and is a founding partner of Startup Weekend:HEALTHbio, a global event focused on life science and medical...

Member Spotlight: Christopher Currington

Name: Christopher Currington Employer: Lumeris Title: Director of Public Relations and Communications How would you describe your role at your job? I am responsible for the company’s thought leadership and marketing communications to condition our market and generate leads. Once we have a solid prospect that meets our solution offering, I’m responsible for writing proposals and presentations that move the prospect along the sales pipeline. What do you like most about your job? The thing I enjoy the most is working with Lumeris’ subject matter experts and helping them with the development of marketing content for thought leadership. This includes messaging and content for editorial opportunities, blog posts, speaking engagements, LinkedIn profiles, and other social media outlets. These amazing people teach me more than I could ever imagine, and they make me a better communicator because of that. Why did you enter the field of communications as a profession? I entered communications because I like talking to people, and I like learning new things. I originally wanted to be a reporter because being on the “front lines” of communication was extremely exciting. However, life happens, and to be a reporter meant that I would likely have to leave the St. Louis region. I love St. Louis, so I stayed here and went into public relations and marketing communications instead of reporting. It’s probably one of the best decisions I made, because I have held positions in different non-profit and for-profit fields. Because of that, I’ve been able to learn many things about different subject matters, and I’ve been able to meet and work with some very talented people. Why...

Member Spotlight: Nichole Burgdorf

Name: Nichole (Niki) Burgdorf Employer: Mercy Title: Communications Supervisor Favorite quote: “Your own reasons to make art are enough. Create whatever causes a revolution in your heart.” – Elizabeth Gilbert, from her forthcoming book, Big Magic. How have you benefitted from being an IABC St. Louis member? IABC St. Louis has helped me in many ways. One of the biggest is networking with local communicators. It’s so nice to know you aren’t alone in your struggles and I love hearing about others’ victories and learnings, as well as sharing my own – we have to stick together, right? I’ve also benefited from the committee work I’ve done, both for the Bronze Quill Awards and social media, which has stretched my skills beyond what I practice day-to-day. What possessed you to enter the communications profession? I studied both international business and English as an undergrad. Because I was a double major, I needed one extra credit hour in my last semester to graduate. I could choose between art history and public relations. I took the public relations class and I’m so glad! I was hooked immediately. This was a class where I could use what I learned in both majors, and it had the added benefit of being all about shaping how people think. (I’ve always been bossy, so it was a perfect fit.) When I took my second (and current) job, I went back for my master’s degree in public relations, where I got the core of my training, and I’m still in love, nearly 15 years after that first class. How would you describe your role at Mercy? My...